the core team members of Service Management and Innovation driven by digital intelligence innovation research group project
The results of the 2023 National Natural Science Foundation review were announced, and the group "Service Management and Innovation Driven by Digital Intelligence" from South China University of Technology was approved for the National Natural Science Foundation Innovative Research Group Project. This is the first approval of an innovative research group project in humanities and social sciences at SCUT. The project leader is Professor Zhou Wenhui, from the School of Business Administration.
This research group, relying on SBA's research platform, has long focused on research related to service management. The team closely aligns with the national strategies of "Digital China," "Healthy China," and "Green China," as well as the development policies of the Guangdong-Hong Kong-Macao Greater Bay Area. They delve deep into management practices in the Greater Bay Area, forming a diverse, collaborative, and open innovative group.
The core members of the team include a group of high-level talents and young talents such as Niu Baozhuang, Zhong Yuanguang, Ye Fei, Xu Weijun, Huang Weixiang, etc,. They are dedicated to addressing the needs of the people’s livehood and the national strategies, focusing on two major service scenarios: public services and manufacturing services. Starting from the practical challenges faced in public services and manufacturing services in the Greater Bay Area, the team strives to achieve original breakthroughs in three aspects: the design and innovation of digital intelligence-driven service models, the operation and governance of digital intelligence service platforms, and the resilient management of digital intelligence service systems, and produce important theories and landmark achievements to promote the digital intelligence transformation of the service industry and alleviate the insufficient supply of public services.
The National Natural Science Foundation's Innovative Research Group Project aims to support outstanding young and middle-aged scientists as academic leaders and research backbone, jointly carry out innovative research around an important research direction, and train and cultivate research teams that occupy a place in the forefront of international science. The approval of this group project will bring a broader development space for SCUT and its research team in the field of service management and innovation, and will also promote China's academic level and international competitiveness in this field to a new level.
