Program code: 1202
Study mode: Full-time
Duration: 4 Years
Degree conferred: Bachelor of Management Science
Specializations：Business Management, Financial Management
Language of Instruction: Chinese
Program Introduction:
The Business Administration program offers two specializations -Business Management and Financial Management. Students choose their specialization in the second semester of their sophomore year.
This program is recognized as a Guangdong Provincial Flagship Major, as well as a Ministry of Education Featured Major in Higher Education. It is also closely connected to Guangdong Province’s Key Academic Disciplines. Integrating natural sciences, engineering technologies, and humanities and social sciences, this program forms a comprehensive interdisciplinary field in New Business Studies.
The program highlights the integration of “management + technology,” with a particular focus on strengthening students’ abilities in artificial intelligence applications and big data management. It is dedicated to developing versatile management professionals with a solid theoretical foundation, high professional ethics, excellent communication and collaboration skills, a broad international vision, strong innovative thinking, and robust capabilities in applying digital and intelligent technologies.
Program Features:
The Business Management specialization integrates big data management, artificial intelligence applications, English-medium courses, and innovation and entrepreneurship practices to build a modular curriculum system of management + technology. It emphasizes strengthening digital and intelligent capabilities as well as a global perspective, aiming to cultivate high-quality, versatile management talent with innovative spirits.
The Financial Management specialization focuses onprofessional competency education, continuously enhancing frontier skills such as quantitative modeling, big data and intelligent decision-making, and financial technology. Emphasizing knowledge integration and innovative practice, it shapes a distinctive educational approach characterized by solid mathematical foundation, convergence of top talents, leadership infurther studies, and strong employability at renowned enterprises, dedicated to developing well-rounded, foundationally solid, and specialized talents in finance and accounting.
Core Courses:
Microeconomics
Macroeconomics
Principles of Management
Accounting
Principles of Marketing
Organizational Behavior
Human Resource Management
Financial Management
Strategic Management
Managerial Statistics
Operations Research
BusinessEthics
Featured Courses
Business Management:
Freshman Seminars: Economic Thought and Methods, Principles and Practices of Marketing, Classics and Anomalies in Finance and Investment, Principles and Practices of Behavioral Sciences, Innovative Thinking and Theoretical Logic
Courses Taught in English: Corporate Governance, Entrepreneurship Management, Consumer Behavior, Services Marketing
Research-Oriented Course: Consumer Behavior
Integrated Competition and Teaching: Business Operation Simulation
Innovation Practice Course: Business Operation Simulation
Entrepreneurship Education: Principles of Marketing, Innovation Management, Business Plan Writing, Entrepreneurship Management, Innovation-Based Entrepreneurship
Labor Education Course: Professional Internship
Financial Management:
Freshman Seminar: Classics and Anomalies in Financeand Investment
Courses Taught in English: Financial Statements and Capital Markets, Securities Investment, Introduction to FinTech
Research-Oriented Courses: Financial and Economic Modeling, Econometrics
Special Topics Seminars: Financial Statement Analysis, Derivatives and Risk Management
Integrated Undergraduate–Postgraduate Course: Advanced Financial Time Series Methods and Frontiers
Integrated Competition and Teaching: BusinessOperation Simulation
Innovation Practice Course: Business Operation Simulation
Entrepreneurship Education: Principles of Marketing, Innovation Management, Business Plan Writing, Entrepreneurship Management, Innovation-Based Entrepreneurship
Labor Education Course: Professional Internship
Curriculum
