Supported by the multi-disciplinary advantage of SCUT in Science, Engineering, Economics and Management, this program adopts the combination of academic study and research and an internationalized model for talents cultivation. Through the integrated teaching methods of theoretical teaching in class, case study, training in laboratory , operational works in practice bases, accreditation by domestic and foreign professional institutions, this program aims to cultivate highly-qualified, integrated and professional talents in exhibition economy and management, equipped with the theory of service management of international exhibition and practical work abilities.
Program Features:
First, it cultivates the high-end management talents in the relevant fields of exhibition industry such as international exhibition and event planning, exhibition marketing, service and management of exhibition, etc.
Second, it cultivates the professional management talents in exhibition industry supporting the planning and management of cultural projects of event tourism and the management of urban recreational services.
Main Courses:
Introduction to Exhibition Industry, Exhibition Economics, Planning of Exhibition, Operation and Service Management of Exhibition, Exhibition Project Management, Theories on Events and Event Tourism, Recreational Services Management , Sociology of Leisure, Club Management, Management of Historical and Cultural Heritage, Planning and Organization of Sports Events, etc.
Career Prospect:
Graduates can undertake planning and management of exhibition and events in various exhibition enterprises or agencies, the convention and exhibition departments of large and medium-sized enterprises, exhibition administration departments and exhibition and events departments of tourist business, and take administrative positions in exhibition service and management corporations, cultural and public administration departments, as well as recreational and sports events organizations or corporations. They can also pursue their postgraduate studies by applying for the postgraduate program on exhibition economics and event tourism in the branch of tourism management in SCUT.
