Name: Li Mu-Chun
Title: Associate Professor
Office: Room 503, B10 Building
Department: Tourism & Hospitality Management
Email: limch@scut.edu.cn
Research Fields: Enterprise innovation and strategic management, Enterprise Strategic Financial Management
Courses Offered: Financial Management, Hospitality Industry Financial Accounting, Tourism Economics
Educational Background:
Ph.D. South China University of Technology
MA, South China University of Technology
BA., Industry Management College
Major Publications:
Hotel Revenue Management Performance and Influencing Factor Mechanism: Developing Theoretical Framework and the Propositions [C], the Thirteenth Wuhan International Conference on e-Business (WHICEB 2015)，
WeiWei, Yuan Jingjing, LiMuchun, An Empirical Research on Low-carbon Technology Diffusion Barriers in Hospitality Industry[J], China Population, Resources and Environment,2013.2,Vol.23 : 66-71]
