Which era are we in? - We are currently in the era of data revolution and information
The internet is transitioning from the Information Technology era to the Data Technology era
Pursuing a major in big data management and application enables individuals to access the vast realm of data
Major Features of the Bachelor's Program in Big Data Management and Application:
1. Highlighted as a hot and major discipline focusing on disciplinary cross-integration in Ministry of Education's New Liberal Arts Construction Manifesto
The program of Big Data Management and Application, established with the support of the Department of Electronic Business, is a discipline highlighted for disciplinary cross-integration in the Ministry of Education’s “New Liberal Arts Construction Manifesto”. The program is built on the traditions of Electronic Business and Logistics Engineering programs, developed in response to the new talent demands of the era of big data and digital economy, and consequently aligns with the new liberal arts.
The program aims to cultivate talents who understand the basic theories of management, are familiar with the techniques and methods of big data management, can utilize knowledge of mathematics, data science, computer science, and management for quantitative analysis of business data, comprehend both business management and big data analysis, and can make intelligent business decisions.
2. Cultivating core competency of big data application through carefully selected core courses
The program comprises 12 core courses, including Statistics, Management, Python Data Analysis, Principles and Applications of Databases, Operational Research, Data Mining, Decision Theory and Methods, Multivariate Statistical Analysis, Optimization Theory and Application, Data Management and Governance, Digital Operations, and Case Studies of Big Data.
The courses aim to provide students with a strong foundation in computer and big data technologies, as well as to enhance their competencies in big data management, business analysis, internet marketing, IoT, smart logistics, and intelligent supply chain management, among others.
3. Wide Range of Career Prospects, High Employment Rate and Expectation for Quality Jobs
After graduation, students have the option to pursue further studies at prestigious domestic and international universities and research institutions, or to work in digitalization and data analysis departments in enterprises, institutions, and government agencies.
Specific development directions and fields include:
(1) Enterprises, institutions, and government departments: Specific career paths in data analysis encompass joining data-intensive data analysis as big data analysts, engaging in intelligent decision-making, data security and governance, data asset management, and digital strategy consulting.
(2) Opportunities in the IT and internet industry involve data science research, big data project analysis, design, development, data engineering application development, technical management, product design, and management.
(3) In the research field, students can pursue advanced studies at prestigious domestic and international universities and research institutes in fields such as big data management and application, business analytics, data science, digital commerce, smart supply chain, big data technologies, and artificial intelligence.
Graduates enjoy diverse employment opportunities in well-known IT, internet, and e-commerce logistics companies, large and medium-sized enterprises, financial institutions, government agencies, or self-employment. Moreover, they can pursue further studies at prestigious universities at home and abroad.
4. The Electronic Business Program is nationally recognized for its top-class quality.
Currently, the department is establishing the first-level discipline for doctoral degrees in Management Science and Engineering. There are two specialty direction areas, Electronic Business and Logistics Engineering, having developed the full-time academic and professional master's degree programs, and also having provided a non-full time master's degree in Digital Commerce and Smart Supply Chain (Master of Engineering Management, MEM). The department has developed bachelor's degree programs in Both Electronic Business and Logistics Engineering programs are amongst the National First-Class Undergraduate Specialty Construction Projects.
The department provides three undergraduate programs, including Electronic Business (Management Science), Logistics Engineering (Engineering Science), and Big Data Management and Application (Management Science). The latter two are designated as national first-class undergraduate program establishments.
In the fourth national discipline assessment, Management Science and Engineering received an A- grade, placing it in the top 5%-10% nationwide. The 2022 Soft Science China University Major Ranking indicates that the Electronic Business and Logistics Engineering undergraduate programs are classified as A- category and A+ category majors, placing them 13th and 2nd in the country, respectively.
We provide a comprehensive training system for bachelor’s, master’s, and doctoral programs, with a strong emphasis on teaching and talent development. Our programs lay a solid foundation in computer science and big data technology and focus on cultivating expertise in various areas such as big data management and applications, business analytics, digital commerce, digital finance, internet marketing, the Internet of Things, smart logistics, and smart supply chain management. Through our personalized training approach, we nurture and develop students’ skills to meet industry demands.
The Department of Electronic Business has achieved significant academic milestones, including the development of national-level high-quality video open courses, top-tier undergraduate programs, and prestigious teaching materials, resulting in provincial teaching awards. It prioritizes the integration of industry and education, forging strong scientific research partnerships with enterprises. It has undertaken nearly twenty national research projects, including those funded by the National Social Science Fund and the National Natural Science Foundation, as well as over a hundred provincial and ministerial research projects in recent years.
In addition, more than 300 papers have been contributed to reputable domestic and international journals, such as “Production and Operations Management”, “European Journal of Operational Research”, “Management Science Studies,” and “Nankai Management Review”.
Moreover, it has established prominent research institutions, namely, Institute of Digital Business & Intelligent Logistics, a national-level comprehensive Humanities experiment teaching center, and the Guangzhou Digital Commerce & Smart Supply Chain Research Base. Furthermore, the department emphasizes academic exchange and collaboration, evident through its academic exchange platforms such as the Data Baiyantang Academic Forum and Practice Forum.
Choosing a major is akin to deciding your future. Projections indicate that by 2025, the national demand for big data talent will maintain a growth rate of 30% to 40%, with an estimated total demand for approximately 20 million individuals. The economic output of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), where South China University of Technology is situated, has surpassed 12 trillion RMB, positioning it at the forefront of global digital economy development, resulting in a particularly high demand for professionals specialized in big data. The Department of Electronic Business, leveraging its advantages, utilizes big data management and applications as a disciplinary foundation and is dedicated to nurturing big data talent with a strong understanding of data, proficiency in technology, business acumen, management skills, and decision-making abilities. The most certain trend in the coming decade is digitization. The major in Big Data Management and Applications is geared towards helping individuals create value with data and succeed in life through computational power.
