DaPeng Xu, PhD., Associate Professor

Email：xdp@scut.edu.cn

Website: https://faculty.scut.edu.cn/dzswx/xdp/main.htm

Research Interests

  Information Systems: Online platforms,Virtual communities, Social media, etc.

  Marketing-Operations: Electronicword-of-mouth, Open innovation, Organizational resilience, etc.

  Financial Technology: Internetcrowdfunding, Digital currency, Intelligent investment, etc.

Education

  Xiamen University, PhD

  Tianjin University, BSc

Work Experience

  2025~   South China University of Technology, Associate Professor

  2022~2024 Tsinghua University, Postdoctoral Research Associate

Publications

  [1] Li, C; Xu,D*; Law, R; et al. 2024. Cultural similarity andguest-host interaction for virtual tourism. Journal of Hospitality and TourismManagement,58: 11-15.

  [2] Deng, L; Ye, Q; Xu, D; et al. 2023. Theholiday effect inconsumer satisfaction: Evidence from review ratings. Information &Management, 60(7):103863.

  [3] Xu, D; Ye, Q;Hong, H; et al. 2022. Emotions for attention in online consumerreviews: The moderated mediating role of review helpfulness.IndustrialManagement & Data Systems, 122(3): 729-751.

  [4] Deng, L; Xu,D*; Ye, Q; et al. 2022. Food culture and online rating behavior.Electronic Commerce Research and Applications, 52: 101128.

Grants

  [1] Research on the Design and ManagementMechanism of Digital Agent Systems Based on Generative Artificial Intelligence,National Natural Science Foundation of China, Special Project, 2025-2028, Co-I

  [2] Wisdom of Crowds Based on ContentConsumption, Research Grants Council of Hong Kong, General Research Fund,2024-2026, Co-I

  [3] Research on Big Data-Driven ProductPricing and Revenue Distribution of Knowledge Sharing Platforms, NationalNatural Science Foundation of China, Cultivation Project of Major ResearchProgram, 2018-2020,Co-I

PROFESSIONAL ACTIVITIES   

  ※ Reviewer for Journals：Annals of Tourism Research；ElectronicCommerce Research and Applications；IndustrialManagement & Data Systems；Journal of ConsumerBehaviour；Journal of Destination Marketing&Management；Journal of Librarianship and InformationScience；Journal of Medical Internet Research；etc.

  ※ Reviewer for Conferences：China Summer Workshop on Information Management (CSWIM)；Hawaii International Conference on System Sciences (HICSS)；International Conference on Information Systems (ICIS)；Pacific Asia Conference on Information Systems (PACIS)；etc.

  ※ Member of Societies: Association forInformation Systems (AIS)；etc.