Jianxiong Huangis a distinguished female Associate Professor and PhD advisor. She can bereached via email at jxh@scut.edu.cn. Her primary research interests include onlineword-of-mouth, social media, e-commerce, consumer decision-making, andbehavior, among others. Professor Huang is well-known for her numerouspublications in international journals such as JMIS, JCP, and JASIST.Additionally, she serves as a reviewer or associate editor for multiplepeer-reviewed journals and conferences.

  Website: https://faculty.scut.edu.cn/dzswx/hjx5/main.htm