Head: Bin Gu

Key Members:  Haijun Zao, Feng Yang, Yisheng Yu, Man Li, Longyi Li, Xianghua Yue, Lixin Xu, Xin Chen.

Research Directions:

Digital innovation refers to the combination of information, computing, communication, and connection technologies in the innovation process, leading to new products, improved production processes, organizational reform, as well as the creation and modification of business models. Digital innovation has two main aspects: 1 innovation in digital technology ,and 2 process innovation, organizational innovation, market innovation, and business model innovation under the backdrop of digital technology. It encompasses three core elements:

1)Digital Technology: For instance, big data, cloud computing, blockchain, Internet of Things (IoT), artificial intelligence (AI), virtual reality technology, and more digital technologies are all essentially a blend of information, computing, communication, and connection technologies.

2)Innovation Outputs: Common outputs of innovation management, such as product innovation, process innovation, organizational innovation, and business model innovation, are all included within digital innovation outputs.

3)Innovation Process: The key difference between the digital technology innovation process and the general innovation process lies in the emphasis on the use of digital technologies in the innovation process.