朱留存

华南理工大学新闻与传播学院博士后，博士毕业于韩国东国大学，合作导师是段淳林教授，主要从事生成式AI的使用与效果，品牌传播与消费者行为等领域研究。博士期间曾在韩国KCI期刊和SCI收录期刊上发表论文十余篇。曾获中国国家留学基金委颁发的国家优秀自费留学生奖学金（CSC优自奖），ICONI 2022年会最佳论文奖，东国大学优秀学术奖。

研究方向

品牌传播：社交媒体、KOL营销、UGC和AIGC内容等构建品牌认知、增强消费者互动与品牌忠诚度与购买决策相关的研究

计算广告：人工智能、大数据和算法优化广告投放策略，AI生成内容（AIGC）对用户的情感和心理行为研究

代表论文

1. Liucun Zhu, Jiajin Chen, & Hasung Hwang. (2024). The effect of college students' motivation to use Ifland on satisfaction and continuous Use Intention: Moderating effect of innovation. Journal of Internet Computing and Services (JICS), 25(3), 93-100. https://kiss.kstudy.com/Detail/Ar?key=4101901

2. Hwang, H. S., Zhu, L. C., & Cui, Q. (2023). Development and validation of a digital literacy scale in the artificial intelligence era for college students. KSII Transactions on Internet and Information Systems (TIIS), 17(8), 2241-2258. http://doi.org/10.3837/tiis.2023.08.016

3. Liucun Zhu, Jiaqi Liu, & Hasung Hwang (2023). A Study on the Effects of TikTok Characteristics on Perceived Pleasure and Satisfaction: Focusing on Chinese Students in Korea. The Journal of Image and Cultural Contents, 28, 151-185.  

https://www.dbpia.co.kr/Journal/articleDetail?nodeId=NODE11213581

4. Liu Cun Zhu, Wai Zhi Lum, & Ha Sung Hwang (2022). A Study on the Satisfaction of Star YouTube Channel Viewers: Focusing on the Mediating Effect of Flow. Journal of Social Science, 61(3), 121-145. 10.22418/JSS.2022.12.61.3.121

https://www.dbpia.co.kr/Journal/articleDetail?nodeId=NODE11197576

学术会议报告

1. Potential influencing Factors of the continued Use of ChatGPT among Korean Young People，KSII The 19th Asia Pacific International Conference on Information Science and Technology(APIC-IST). Takamatsu, Japan（2024, June 20-23）

2. Research on developing and validating measurement standards for the concept of digital literacy in the era of artificial intelligence. The 14th International Conference on Internet(ICONI 2022). Jeju, Korea(2022, Dec. 11-13)

3. An empirical study on college students' willingness to use online streaming media. Spring Academic Conference of the Korean Network Information Society. Mokpo, korea(2022, May. 12-13)

联系方式：xiaozhuwudi2019@naver.com