The School of Journalism and Communication at South China University of Technology was established in July 2004. It currently has 69 faculty and staff members, including 48 full-time teachers and 20 professors (11 of whom are doctoral supervisors). There are also 9 postdoctoral researchers. Leveraging its increasingly strong disciplinary foundation, the school has gradually formed a highly capable teaching and research team in journalism and communication. Many of its faculty members are national-level talents, leading talents of the Guangdong Pearl River Talent Program, young talents of the Guangdong Special Support Program, young innovative talents of the State Administration of Radio and Television, and university-level talents, demonstrating a strong faculty. The school offers doctoral degrees in Journalism and Communication (a first-level discipline), a postdoctoral research station in Journalism and Communication, master's degrees in Journalism and Communication (a first-level discipline), and a professional master's degree in Journalism and Communication. Focusing on three enrollment directions—Journalism, Communication, and Computational Advertising and Brand Communication—the School of Journalism and Communication at South China University of Technology has established a multi-level integrated talent training system for journalism and communication, encompassing undergraduate, master's, doctoral, and postdoctoral levels. In the "2024 Shanghai Ranking's Best Chinese Disciplines Ranking," the school's Journalism and Communication discipline ranked 14th nationally, placing it within the top 12%.
Guided by Marxist journalism theory and oriented towards serving China's modernization and major national strategic needs, the college integrates and leverages the multidisciplinary advantages of South China University of Technology, which is known for its strengths in science and engineering. It actively explores the construction of "new liberal arts" in journalism and communication, steadily promotes talent cultivation and interdisciplinary integration, and is committed to creating distinctive and advantageous research directions and fields. It focuses on developing two directions: intelligent communication, and cross-cultural communication and new media, and strives to build five research areas: integrated journalism, computational communication, computational advertising, health communication, and international communication.
The college comprises four departments and two centers: the Department of Journalism and Communication, the Department of Brand Communication, the Department of Audiovisual Communication, the Department of Internet Communication, the Experimental Teaching Center, and the Humanities Education Center. It boasts two national-level first-class undergraduate programs: Communication Studies (Internet and New Media, Audiovisual Communication) and Advertising (Brand Communication), as well as a Guangdong provincial-level first-class undergraduate program in Journalism. It also offers a "2+2" dual-degree program in Communication Studies (jointly with the University of Missouri's School of Journalism). The college has four national-level first-class undergraduate courses, nine provincial-level first-class undergraduate courses, and one provincial-level demonstration team for curriculum-based ideological and political education reform. In the "2024 Shanghai Ranking's Academic Ranking of World Universities (ARWU)", the college's Journalism program ranked 12th nationally, while its Communication Studies and Advertising programs both ranked 9th nationally.
The existing teaching and experimental equipment is valued at 10 million yuan, with 19,490 books and materials, and 4,063 square meters of administrative and experimental space. It includes the Journalism and Communication Experimental Teaching Demonstration Center (one of the seven sub-centers under the National Humanities Comprehensive Experimental Teaching Demonstration Center, including a converged media laboratory, a photography and videography laboratory, a motion capture mixed reality laboratory, and a live streaming laboratory).
The college boasts a joint-construction base—the Guangdong-Hong Kong-Macao Greater Bay Area International Communication Research Institute; three provincial and ministerial-level key laboratories (research centers)—the Guangdong Provincial Key Laboratory of New Media and Brand Communication Innovation Application (the first provincial key laboratory in Guangdong's journalism and communication discipline), the Guangdong Provincial Engineering Technology Research Center for Big Data and Computational Advertising, and the Guangdong Provincial Center for Public Health Risk Monitoring and Information Dissemination; a Guangdong Provincial characteristic new-type think tank—the Research Center for Digital and Intelligent Precision International Communication; a national first-level academic society (China Higher Education Film and Television Society) research platform—the Guangdong-Hong Kong-Macao Greater Bay Area Network Audiovisual Creation and Research Center; a Guangdong Provincial Higher Education Philosophy and Social Science Innovation Team—the Interdisciplinary Research Team for Computational Communication; and university-level research platforms such as the Data Analysis and Information Visualization Research Center, the Network Public Opinion Research Center, the Documentary Creation and Research Center, the Institute of Social Computing, and the Hakka Culture Research Center.
The college has seized the major historical opportunity of the national development of new liberal arts and the prosperity of philosophy and social sciences. In recent years, it has achieved outstanding research results. In the past five years, it has been approved for 2 major projects, 3 key projects, 1 key project of post-funding, 10 general projects and 4 youth projects of the National Social Science Fund; published more than 300 papers in CSSCI, SCI and SSCI; won 1 "Youth Achievement Award" of the Outstanding Scientific Research Achievement Award of Higher Education Institutions of the Ministry of Education; and won 2 first prizes, 2 second prizes and 2 third prizes of Guangdong Provincial Social Science Award.
Leveraging Guangzhou's geographical advantages and the industry strengths of South China's news and media sector, the college provides students with abundant practical and employment opportunities. Graduates are primarily employed by mainstream central and local media outlets, internet companies, Fortune Global 500 and China 500 companies, government agencies, and public institutions. The college has cultivated a group of high-caliber journalism and communication professionals renowned for their solid fundamentals, broad knowledge, and strong practical abilities.