Mr. Shi Yan from AFocus gave the lecture entitled “New Media Matrix and Operational Marketing”

    On the evening of March 20th, the college invited Mr. Shi Yan, vice president and editor-in-chief of AFocus, to bring a knowledge sharing lecture entitled “New Media Matrix and Operational Marketing” to the 16th-level advertising students of our college. Han Hongxing, Director of the Brand Communication Department, host this lecture.

New Media Matrix and Operational Marketing Knowledge Sharing Lecture

    Mr. Shi Yan brings the latest concepts and cases in the field of Internet marketing, and deeply analyzes the methods and techniques behind it. Introduced from the topic of “Sinking in the Media Channel in 2018”, pointing out the importance of content marketing and consumption channels. At the same time, combined with the current mainstream Internet companies BATJ (Baidu, Ali, Tencent, today's headlines) to open the background of the systemic marketing resources integration strategy, and then talk about the future trend of ecological and full-scenario marketing. 

    Mr. Shi Yan divided the dimensions of the mainstream media platform's proprietary attributes, such as interaction and experience. He believes that enterprises should proceed from the different marketing values of the media and do a good job on product content layout.

Students are asking questions

    After the end of the lecture, many students raised questions about media development, marketing methods, employment in the advertising industry and other issues, and conducted in-depth exchanges with Mr. Shi Yan. This lecture broadens the professional vision of the students and helps them better combine theory with practice and enhance professionalism.

    Guest Speaker Profile: Shi Yan, Vice President and Chief Editor of Chongqing AFocus Co., Ltd. He used to be the deputy editor-in-chief of China Computer Usermagazine, the publisher of e-manufacturing, e-health magazine, the editor-in-chief of Bitco.com, and the deputy secretary general of Internet marketing of Internet Society. 18 years of experience in media content construction and management, 9 years of Internet products, business experience, digital integrated marketing, e-commerce strategy consulting experience, is a practical expert in digital marketing, e-commerce.

 (Copywriting& Photography/Chen Yonglan, Han Hongxing, Yang Can)