数智化运营管理实验室

l 主任：冯立攀

主要成员：杨磊、石园、金旻月、王玮、林智平、罗素媛、斯琴塔娜

▎负责人简介

冯立攀，南开大学管理学博士，现为华南理工大学电子商务系副教授，International Journal of Business Performance and Supply Chain Modelling的编委、Decision Sciences的编审委员、中国运筹学会随机服务与运作管理分会青年理事。研究方向为物流与供应链管理、运营与营销交叉领域研究和平台运营管理等。

先后主持2项国家自然科学基金项目（青年+面上）、1项博士后面上基金，作为核心成员参与国家自然科学基金7项。在国内外权威期刊Decision Sciences、Naval Research Logistics、European Journal of Operational Research、International Journal of Production Economics、International Journal of Production Research和系统工程理论与实践等上发表了30余篇，其中SCI/SSCI收录论文20余篇，ESI高被引论文3篇。论文他引次数1500余次，最高被引290余次。获2020年《European Journal of Operational Research》最佳论文奖（首位大陆获奖学者），获得2022年天津市优秀博士学位论文和2020年南开大学优秀博士学位论文奖，2018年Journal of Cleaner Production和2017年 European Journal of Operational Research杰出审稿人奖。

▎负责人主要研究方向和学科专长

物流与供应链管理；运营与营销交叉领域研究；平台运营管理与数字化零售管理

▎实验室研究方向简介

      数智化运营管理研究中心依托数字商务与智能物流研究院，是一个开放性、综合性和特色鲜明的专业研究中心，旨在科学研究、教学、人才培养和学科建设等方面发挥重要作用。同时，通过研究中心的建设和大力发展，以实现本系学科建设与发展的总体目标，即将现代物流技术研究所建设成为面向珠三角、特别是广东省经济与社会发展的开放性、综合型与创新性基地、科研基地、实验教学基地和人才培养基地。

数智化运营管理研究中心，现有教授1名、副教授4名、讲师/助理教授3名。近5年来，该研究团队承接国家级科研项目8项，总经费达超过300万元，在FMS核心期刊上发表论文50余篇。

▎实验室成员近五年发表论文、专著

1. Wang, W., Feng, L., Li, Y., Cai, G., Zhang, W. Managing demand slowdown: The interplay between trade-ins and quality improvement. Naval Research Logistics (NRL), 2023, 70(8): 793-810.

2. Lin, Z., Xiao, W., Lin, Y. T., Mu, Y. (2023). The impact of animal welfare regulations on firms' product offerings: Humane or organic product?. Naval Research Logistics (NRL), 70(1), 89-104.

3. Lin, Z., Peng, J., Wang, J. (2023). The cash flows in push and pull supply chains under supply disruptions. Managerial and Decision Economics, 44(2), 1191-1202.

4. Jin, M., Li, B., Xiong, Y., Chakraborty, R., Zhou, Y. (2023). Implications of coproduction technology on waste management: Who can benefit from the coproduct made of leftover materials?. European Journal of Operational Research, 307(3), 1248-1259.

5. Zhong, L., Nie, J., Yue, X., Jin, M. (2023). Optimal design of agricultural insurance subsidies under the risk of extreme weather. International Journal of Production Economics, 263, 108920.

6. Choi, T. M., Feng, L., Li, Y. (2023). Ethical fashion supply chain operations: Product development and moral hazards. International Journal of Production Research, 61(4), 1058-1075.

7. Hao, C., Yang, L. (2023). Resale or agency sale? Equilibrium analysis on the role of live streaming selling. European Journal of Operational Research, 307(3), 1117-1134.

8. Shi, X., Yao, S., Luo, S. (2023). Innovative platform operations with the use of technologies in the blockchain era. International Journal of Production Research, 61(11), 3651-3669.

9. Shi, Y., Huang, L., Chen, M., Cai, Y., Chu, L. K. (2023). Reselling or marketplace channel? A manufacturer’s strategic decisions for differentiated brands considering channel’s service level. Electronic Commerce Research and Applications, 101353.

10. Shi, Y., Qu, T., Shi, J., Huang, L. (2023). Marketplace or reseller: the channel strategy analysis for e-commerce platforms considering brand differentiation. Industrial Management & Data Systems, 123(8), 1985-2012.

11. Jin, M., Li, G., Reimann, M. (2022). Team of rivals: How should original equipment manufacturers cooperate with independent remanufacturers via authorisation?. European Journal of Operational Research, 296(3), 837-845.

12. Feng, L., Jin, M. (2022). Platform vs. Manufacturer: Who should implement innovation in e-commerce supply chains?. Transportation Research Part E: Logistics and Transportation Review, 166, 102858.

13. Yang, L., Gao, M., Feng, L. (2022). Competition versus cooperation? Which is better in a remanufacturing supply chain considering blockchain. Transportation Research Part E: Logistics and Transportation Review, 165, 102855.

14. Yang, L., Zheng, C., Ji, J. (2022). Disruption management for a remanufacturer with dual collection channels. International Journal of Logistics Research and Applications, 1-23.

15. Wang, W., Lan, Y. (2022). Robust one-way trading with limited number of transactions and heuristics for fixed transaction costs. International Journal of Production Economics, 247, 108437.

16. Luo, S., Choi, T. M. (2022). E‐commerce supply chains with considerations of cyber‐security: Should governments play a role?. Production and Operations Management, 31(5), 2107-2126.

17. Wang, W., Lan, Y. (2022). Robust one-way trading with limited number of transactions and heuristics for fixed transaction costs. International Journal of Production Economics, 247, 108437.

18. Luo, S., Choi, T. M. (2021). Great partners: How deep learning and blockchain help improve business operations together. Annals of Operations Research, 1-26.

19. Sun, X., Choi, T. M., Luo, S. (2021). Logistics Capacity Balancing Platforms in the Sharing Economy: When Will Simple Rules Be Optimal?. IEEE Transactions on Systems, Man, and Cybernetics: Systems, 52(4), 2637-2650.

20. Zhou, Y., Xiong, Y., Jin, M. (2021). Less is more: Consumer education in a closed-loop supply chain with remanufacturing. Omega, 101, 102259.

21. Jin, M., Zhang, X., Xiong, Y., Zhou, Y. (2021). Implications of green optimism upon sustainable supply chain management. European Journal of Operational Research, 295(1), 131-139.

▎实验室成员近五年承担项目

1、“产品+平台服务”模式下供应链企业的定价与模式选择研究, 2023.1-2027.12, 国家自然科学基金项目

2、全渠道供应链的产品差异化策略与协调机制研究, 2023.1-2027.12, 国家自然科学基金项目

3、基于应收账款平台的供应链融资策略及协调研究, 2023.1-2027.12, 国家自然科学基金项目

4、数据驱动的电商共谋交易行为特征挖掘与团伙识别研究, 2021.1-2024.12, 国家自然科学基金项目

5、基于公益捐赠的在线回收运营机制设计与政府监管政策研究, 2020.1-2024.12, 国家自然科学基金项目

6、数字化闭环供应链中的产品质量和定价决策研究, 2020.1-2024.12, 国家自然科学基金项目

7、考虑消费者战略性行为的企业以旧换新与产品质量设计研究, 2020.1-2023.12, 国家自然科学基金项目

8、新消费时代下我国零售供应链创新发展路径研究, 2020.9-2025.1, 国家社科规划基金项目

9、数字化闭环供应链管理理论与方法研究，2021.12-2023.12, 教育部哲学社会科学研究后期资助项目