In this activity, the Department of Tourism Management was awarded the school level excellent organization unit, 2 teachers were awarded the excellent instructor, 11 students were awarded the exemplary individual of social practice, and 3 teams, including the Chinese workers in Kongmei practice group and the Arab scientific research practice group, successfully set up the school level key practice team, of which the Shangliang Village Cultural Academy practice group was awarded the provincial provincial excellent team and the school level excellent team.
1、 Excellent organizational unit at the school level
2、 Excellent Guidance Teacher at the School Level
Wu Zhicai, Jiang Peng
3、 Exemplary individual in School level Social Practice
Chen Yilin, Fang Qishan, Liang Weiyi, Ye Siqi, Cui Fangyuan, Xiong Yang
Han Jintao, Mai Pengru, Wu Jingrong, Wang Sirui, Zheng Qianyue
4、 School level Key Practice Team
1. Shangliang Village Cultural Academy Practice Team (also awarded as Provincial Excellent Team)
2. Chinese Workers in Kongmei Practice Team
3. A-Zhe Scientific Research Practice Team
5、 Introduction to Key Practice Teams
1. Shangliang Village Cultural Academy Practice Team
The Shangliang Village Cultural Academy practical gathering focuses on Shangliang Village, Huizhou City, Guangdong Province. With professional background, it enhances creativity in cultural aspects such as creative planning, aesthetic design, and brand channels, helping Shangliang Village build the Shangliang brand. The practice team extracts the good culture of Shangliang and integrates it with local characteristics to create Shangliang has etiquette cultural and creative products, and formulates a Shangliang marketing cycle plan. During the practice, a total of two sets of material object and environment optimization plans for Shangliang cultural and creative products were completed, and two original news articles were produced, two of which were published on the official account of SCUT Digital Village and Cultural Tourism, and two of which were submitted to Young Chinese Workers and Zhongqing Network, reflecting the two-way travel of college students and villages from multiple perspectives.
The team continued to enter Shangliang Village, Henghe Town, Boluo County, Huizhou City, Guangdong Province to carry out the Hundred, Thousand, and Ten Thousand Project initiative, and ultimately won the provincial excellent team award and school level excellent practice team award for the 2023 Guangdong University Student Volunteer Summer Cultural, Scientific, Technological, and Health Three Down to the Countryside Social Practice Activity and Guangdong Youth College Student Hundred, Thousand, and Ten Thousand Project Strike Team Action.
Provincial Excellent Team
School level Excellent Practice Team
Team guidance teachers: Wu Zhicai, Huang Shihui, He Qian
Team members: Chen Yilin, Huang Xuanlei, Jin Ziqi, Fang Qishan, Wang Zixin, Wu Yutong, Xiang Yiwen, Ai Wenzhun
2. Chinese Workers in Kongmei Practice Team
From July 20th to August 3rd, a Chinese Workers in Kongmei practice team consisting of 10 undergraduate students from different colleges of South China University of Technology visited Kongmei Village, Huilai County, Jieyang City, a national poverty alleviation collective and a designated assistance village of South China University of Technology, under the call of the Hundred, Thousand, and Ten Thousand Project, to conduct national observation and social research on the transformation path of traditional villages' cultural and tourism industries. They visited ancestral temples and felt the cultural origins of Kongmei Village. In this practice activity, the members of the practice group, relying on the characteristics of high integrity, reducibility and traceability of the ancestral temple culture of Kongmei Village, carried out in-depth research on the protection path and value development in view of the particularity of Kongmei ancestral temple and in combination with their own specialties, to provide new ideas for the cultural protection and industrial development of traditional villages of the same type, and formed five original official account push, one research report, one policy proposal and one original news (contributed to the Zhongqing Campus).
Team guidance teachers: Jiang Peng, Yang Ying, Yu Chuanpeng
Team members: Hu Zhenjie, Zheng Qianyue, Chen Peng, Xu Ketong, Zheng Qianyun, Chen Xiaobing, Chen Siming, Fang Qihong, Yifan
3. A-Zhe Scientific Research Practice Team
During the summer vacation, the Aze Research Practice Team visited Aze Village located in Yuanyang County, Honghe Hani and Yi Autonomous Prefecture, Yunnan Province. Following the footsteps of the first Aze Plan summer camp of the 2023 University Tourism Assistance Alliance, they gained a deeper understanding of the vivid practice of tourism poverty alleviation - the Aze Plan. During the five-day research trip, the practice team visited various places, discussed thematic theories, and conducted multiple thematic discussions and group presentations on University Tourism Assistance and Fengqing Model. They gained a deeper understanding of Azhike Village and also reflected on the development status and prospects of the vast rural areas. Team members will continue to adhere to the path of rural revitalization, learn and promote successful experiences, and explore new prospects for rural development.
Team mentor: Jiang Peng
Team members: Xiong Yangliang Weiyi, Sun Tingyun, Li Qiwei, Han Jiayu, Li Yingting, Lu Zhilin, Li Yifan, Huang Yuanyuan, Xing Rui
The Tourism Management Department will continue to be committed to strengthening the practical education function and striving to cultivate reliable successors who can shoulder the responsibilities of the times in the new journey of building a strong country and national rejuvenation. Actively guide students in tourism management to unleash their youthful dreams through practical actions in social practice, continuously enrich their knowledge and experience, apply what they have learned to contribute to social construction, and grow into. A new generation capable of shouldering the heavy responsibility of national rejuvenation. Down to earth, go to the countryside three times, and work together towards the light. Adhere unwaveringly to the Party, unite and strive to create a new chapter! (Image and Text | Han Jiayu, Summer Three Down to the Countryside Team)
Those with aspirations strive without regrets
Youth is not limited
Never cease to strive
We have been chasing the next passionate bloom of youth
Let's make an appointment for the next time
Homeland Rivers and Mountains
The journey without regrets
