Program Code: Tourism Management（120901K）+Computer Science and Technology（080901） Duration： 4 years
Educational Objectives:
Overview of educational objectives
The Tourism Management + Computer Science and Technology Dual Bachelor's Degree Composite Talent Training Project is aimed at accelerating the construction of a cultural and tourism power, as well as a digital China.This major cultivates students with interdisciplinary and integrated thinking in the fields of tourism management and computer science and technology, adapting to the needs of the integration of culture and tourism and the development of digital culture and tourism industries. They are able to apply the theories, methods, and technologies of tourism management and computer science and technology to solve practical problems in cultural and tourism project planning, cultural and tourism product design, cultural and tourism scenic area management, cultural and tourism market operation, and cultural and tourism enterprise transformation in the digital age. This major cultivates high-level, international, research-oriented and interdisciplinary innovative talents with family and country feelings, global vision and innovative spirit.
(1) Training objective 1 Moral literacy: Possessing a firm and correct political direction, possessing solid professional skills in tourism management and computer science and technology, complying with industry norms and professional ethics. Be able to understand and accurately evaluate the potential impact of their management and engineering practices on culture, health, safety, environment, and sustainable social development. Having a sense of the rule of law, being able to strictly abide by it in practical work, and ensuring the legality and compliance of behavior.
(2) Training objective 2 Professional competence: Master the basic theoretical knowledge of tourism management and computer science and technology disciplines, possess the ability to operate and manage cultural and tourism enterprises in the digital age, be able to formulate business strategies for cultural and tourism enterprises, have the ability to market new media for cultural and tourism enterprises, and have the ability to develop and plan cultural and tourism resources. Understand the basic architecture of computer hardware and software, be able to perform simple computer system maintenance, proficient in at least one programming language, and able to use programming languages for data processing, program development, and algorithm implementation. Master the application of artificial intelligence in the field of culture and tourism, mainly including programming and data acquisition, artificial intelligence algorithms, big data applications, and other aspects.
(3) Training objective 3 Communication and collaboration skills: Possess interdisciplinary problem-solving abilities, able to comprehensively apply knowledge and methods of tourism management and computer science and technology to solve complex problems in the cultural and tourism industry, such as cultural and tourism information construction, management issues in the digital transformation of cultural and tourism enterprises, etc; Capable of innovation, able to propose intelligent cultural and tourism product design, project planning, and computer technology application solutions; Capable of teamwork, able to effectively communicate, coordinate, and collaborate in interdisciplinary teams to jointly complete cultural and tourism project development and management work.
(4) Training objective 4 International perspective and lifelong learning ability: possessing scientific thinking and research methods, able to conduct rational analysis and research on issues in tourism management and computer science and technology fields. Being able to apply scientific methods for exploration and innovation in the face of new tourism phenomena and computer technology developments. Understand the cutting-edge developments in the international cultural and tourism industry and computer technology, and possess awareness and ability for international exchange and cooperation. By drawing on advanced international industry management experience and computer technology achievements, we can enhance the digital and international level of operation and management in China's cultural and tourism industry. Establish the concept of lifelong learning and constantly update one's knowledge and skills. With the continuous development of the cultural and tourism industry and computer technology, one can actively learn new knowledge and methods, adapt to the needs of industry development, continuously improve their comprehensive quality and professional skills through self-education, and adapt to social development.
Student Outcomes:
№ 1. Moral cultivation
1.1 Understand China's national conditions, establish and practice socialist core values, possess good ideological and moral character and social ethics, understand the relationship between individuals and society, and clarify the responsibilities and missions that individuals shoulder as builders and successors of the socialist cause;
1.2 Understand the professional ethics and norms of honesty, impartiality, and integrity in the cultural and tourism industry, and be able to consciously abide by them in practical experience in the industry;
1.3 Possess humanities and social science literacy, a sense of social responsibility, and the ability to understand and abide by professional ethics and norms in the cultural and tourism industry in practice, fulfilling responsibilities.
№ 2. Professional knowledge and skills
2.1 Master the basic theoretical knowledge in the relevant fields of management and engineering at the university level;
2.2 Master the theoretical knowledge and methods related to tourism management, computer science, and technology, and be able to use professional knowledge to identify, analyze, and solve problems in the practice of the cultural and tourism industry;
2.3 Master relevant professional technical knowledge such as programming and data capture, artificial intelligence algorithms, and big data applications.
№ 3. Problem Analysis
3.1 Possess the awareness of exploring problems and the ability to dialectically propose insights from multiple perspectives;
3.2 Possess logical reasoning, innovative thinking, and the ability to expand thinking;
3.3 Comprehensive application of multidisciplinary knowledge systems such as management, tourism, and computer science to analyze issues related to the development of the cultural and tourism industry, digital transformation of cultural and tourism enterprises, and innovative management.
№ 4. Design/Develop Solutions
4.1 Have the ability to use programming languages and artificial intelligence algorithms to solve practical problems in the cultural and tourism industry;
4.2 Able to conduct in-depth research and analysis on relatively complex problems in practice based on scientific principles, using relevant methods in the field of computer science and technology, through literature research and relevant technical means, in order to form effective solutions;
4.3 Possess digital management, planning, and development capabilities for cultural and tourism projects.
№ 5. Research
5.1 Based on professional knowledge in tourism management, computer science, and technology, be able to select and use appropriate programming languages, data resources, algorithms, and other tools to analyze, calculate, design, and develop problems in the cultural and tourism industry;
5.2 Using scientific research methods to study scientific issues in the cultural and tourism industry;
Based on the results of data analysis, summarize research conclusions with practical guidance value.
№ 6. Use of Information Technology and Big Data Tools
6.1 Design, describe, and handle complex management problems using modern information technology tools, platforms, software, etc;
6.2 Use information processing tools to assist in strategic planning, scheduling, personnel coordination, management decision-making, marketing planning, etc., to predict, simulate, and optimize the operation of cultural and tourism enterprises; Applying cutting-edge digital technology to the cultural and tourism industry, empowering the innovative development of cultural and tourism economy or enterprises.
№ 7. Development of Cultural and Tourism Industry and Society
7.1 Understand the policies and legal system related to the development of the cultural and tourism industry and cultural and tourism enterprises; Understand the impact of different social and cultural environments on the development of the cultural and tourism industry and enterprises;
7.2 Understand the impact of the cultural and tourism industry and the development of cultural and tourism enterprises on society, health, safety, law, and culture, as well as the impact of these factors on the implementation of cultural and tourism projects, and understand the responsibilities that should be undertaken.
№ 8. Environment and Sustainable Development
8.1 Understand the connotation of environmental protection and sustainable development under the dual carbon background; Thinking about the sustainable development of the cultural and tourism industry from the perspective of environmental protection and sustainable development;
8.2 Use big data and computer science methods to evaluate the potential negative impacts of cultural and tourism projects on the environment, and take corresponding measures to address them.
№ 9. Individuals and Teams
9.1 Able to actively communicate and collaborate with other members, with a service-oriented spirit;
9.2 Able to independently or collaboratively complete team assigned tasks, competent in individual roles such as decision maker, coordinator, planner, supervisor, assistant, and practitioner within the team; Being able to work as a team, do their best in different positions, and coordinate and cooperate with other team members.
№ 10. Communication
10.1 Able to effectively communicate and exchange ideas with industry peers and the general public on complex management issues in the cultural and tourism industry, including writing reports and design documents, presenting speeches, and clearly expressing or responding to instructions;
10.2 Possess an international perspective and be able to communicate and exchange ideas in a cross-cultural context; Strong foreign language listening, speaking, reading, writing, and expression skills, understanding the cultural differences between the East, West, and other regions.
№ 11. Project Management
11.1 Understand the design planning and economic decision-making methods of cultural and tourism projects, and be able to apply them in a multidisciplinary environment; Familiar with the guidelines, policies, and regulations in the field of economic management, and master the necessary macro environmental knowledge for project development and management;
11.2 Possess knowledge and abilities related to digital cultural and tourism project planning and evaluation techniques, project financing methods and strategies, project team building and motivation.
№ 12. Lifelong Learning
12.1 Able to have the awareness of self-learning and lifelong learning in the context of social development; Capable of adapting to the development of new ideas and emerging technologies;
12.2 Be adept at critical thinking in the broadest context of technological change.
Program Profile：
The Tourism Management major at South China University of Technology belongs to the first level discipline of Business Administration and the second level discipline of Tourism Management. It began enrollment in 2004 and relies on the Double First Class educational background of South China University of Technology to strengthen the cultivation of academic and mathematical tools and practical abilities. It fully leverages the interdisciplinary advantages of the school's new engineering and new humanities. Currently, a complete talent training system of undergraduate, master's, and doctoral degrees has been formed, and in 2020, it became one of the first national first-class undergraduate major construction sites. This major adheres to the combination of broad caliber and specialization, cultivating compound and high-quality talents for new formats in the cultural and tourism industry. The professional focuses on the modularization of curriculum design, the systematization of practical teaching, and the three in one comprehensive reform of cooperative education internationalization. A comprehensive tourism management professional course platform based on economics and management, with core courses featuring theory as the foundation, application as the focus, mutual promotion of learning, and internal and external integration. It combines characteristic courses such as freshman seminars, special seminars, cutting-edge courses, shared courses for undergraduate and graduate students, integrated competitive education courses, and entrepreneurship education courses to build a dual wing integrated curriculum system. At present, the tourism management major has passed the UNWTO TedQual certification for tourism education quality by the United Nations World Tourism Organization. The major focuses on the organic integration of theory and practice, and focuses on teaching practice to provide students with internship and research opportunities in first-class organizations in the field of cultural tourism at home and abroad. Students have repeatedly won high-level awards in various important professional competitions at home and abroad.
The computer science and technology major of South China University of Technology is a national characteristic major, the first batch of famous brand majors in Guangdong Province, a key major in Guangdong Province and a characteristic major in Guangdong Province. South China University of Technology began computer science research in 1958 and successfully developed the first analog electronic computer in South China and the first Russian-Chinese translator in China. In 1960, the Department of Computer Science and Engineering was established, the Department of Computer Science and Engineering was established in 1981, the School of Computer Science and Engineering was established in 2001, the Postdoctoral Research Station of Computer Science and Technology was established in 2004, and the doctoral program of the first-level discipline of Computer Science and Technology was established in 2010. In 2016, Computer Science entered the top 1% of the ESI subject rankings for the first time. In 2020, the Computer Science and Technology major was accredited by the China Engineering Education Professional Accreditation Association. In 2021, it was successfully approved as the 2.0 base of the Ministry of Education's Basic Discipline Computer Science Top-notch Program. In May 2022, Computer Science entered the top 1‰ of the ESI global rankings for the first time. The major builds a talent training model that attaches equal importance to scientific research and engineering, implements the combination of ACM competition and teaching, cultivates students' mathematical modeling and algorithm design ability, and cultivates students' engineering practice ability through school-enterprise co-construction courses and engineering training. It has more than 10 teaching and scientific research bases, such as the key field innovation team of the Ministry of Science and Technology (machine intelligence innovation team), the Guangdong Provincial Key Laboratory of Computational Intelligence and Cyberspace Information, and the Guangdong Provincial Key Laboratory of Computer Network. Outside the school, it has cooperated with many well-known domestic enterprises to establish more than ten industry-university-research practical teaching and internship bases, and signed joint training projects at all levels of bachelor's, master's and doctoral degrees with many well-known foreign universities. After more than 60 years of development, this major has a great influence in the country, especially in South China, Hong Kong and Macao, and has cultivated a group of elite talents with international vision and innovation ability.
Program Features:
Based on the Double First-Class educational background of South China University of Technology, we will strengthen the cultivation of academic and mathematical tool application and practical innovation capabilities, fully leverage the interdisciplinary integration advantages of the school's new engineering and new humanities, integrate the theory and technical practice of tourism management and computer science and technology majors, with theory as the foundation and application as the focus, promote mutual learning and internal and external integration, and cultivate high-level, international, research-oriented, and interdisciplinary talents for the future of the digital tourism industry.
Degree Conferred:
Bachelor of Management+Bachelor of Engineering