Li Li, professor, director of research center, tourism management, office: B10 South 203 (B10-203), telephone: 39380760 (0086 20 39380760), E-MAIL（ lligd@scut.edu.com ）
Profile
Li Li, from Shenyang, Liaoning Province ， Doctor of International Tourism Management Professor. In 1978, he was admitted to the Department of Business Economics of Liaoning University of Finance and Economics ， After graduation in 1982, he stayed in the school and worked as an assistant teacher and lecturer in the Teaching and Research Section of Business Planning and Statistics of the Department of Business Economics; In 1989, he served as the deputy director and director of the teaching and research section; From 1992 to 1995, he served as the director and associate professor of the Department of Tourism and Hotel Management of the School of Business Administration of Northeast University of Finance and Economics; 1995-1999 Deputy Dean and Dean of Bohai Hotel Management School, Northeast University of Finance and Economics; 2000-2005 Studied for a doctorate in international tourism management at the University of Stryder, UK; Business School of Edinburgh Napier University from 2005 to 2007 Do postdoctoral research In October 2007, he joined South China University of Technology as a professor. He has successively served as the dean and assistant dean of the School of Tourism and Hotel Management, the deputy dean of the School of Economics and Trade, the executive deputy dean of the School of Tourism and Hotel Management, and the director of the Guangzhou International Tourism Development Research Center of South China University of Technology, Since 2019, he has served as professor of Tourism Management Department of South China University of Technology, dean of Business School of Guangdong Ocean University, director of Digital Economy Tourism Research Center of Guangdong Ocean University, and dean of White Swan Hotel Management School of Guangdong Ocean University.
Enrollment major
Academic Master: Tourism Management
Research Interest
Reception service management theory
Development of tourism industry in developing countries
Regional tourism development and policy
A Comparative Study of International Hotel Management Education
Research on the World Traditional Food Culture
Teaching
Principle of reception service
Organizational Behavior of Hotel Service Industry
Research on International Tourism Development
Hotel Service Industry and Tourism Marketing
Education
Bachelor of Economics, Northeast University of Finance and Economics
Master's student in Economics at Northeast University of Finance and Economics
Strthckyde UniversityPhD, UK
Experience
1982-1992 Teaching assistant, lecturer, associate professor, deputy director of the teaching and research section of the Department of Business Economics, Northeast University of Finance and Economics
1992-1995, Head of Department of Tourism and Hotel Management, School of Business Administration, Northeast University of Finance and Economics
1995-1999 Dean of School of Tourism and Hotel Management, Northeast University of Finance and Economics
2000-2005 Visiting scholar doctoral student of Scotland Hotel Management School, Strathclyde University, UK
2005-2007 Research Fellow, Business School, Edinburgh Napier University, UK
2007-2009 Assistant Professor, Dean, School of Tourism and Hotel Management, South China University of Technology
2009-2014 Deputy Dean of School of Economics and Business, South China University of Technology, Director of International Tourism Development Research Center, South China University of Technology
2014-2018 Executive Vice President of School of Tourism and Hotel Management, South China University of Technology
2018 - Director of the International Tourism Development Research Center of South China University of Technology
Publications
Selected Books
Li Li, Zhao Ning (1995), Editor in Chief, Modern Hotel Operation and Management, Dongbei University of Finance and Economics Press
Li Li (1998), Editor in Chief, Introduction to Modern Hotel Management, Dongbei University of Finance and Economics Press
Sun Zuojun, Li Li (1998), deputy editor in chief, The Complete Book of Tourism Enterprise Finance, Dalian Press
Li Li, Zhang Beibei, (2001), Hotel and Tourism Marketing, Liaoning People's Publishing House
Li Li, Song Haiyan, (2013), Comparative Research on International Hotel and Tourism Management Education, South China University of Technology Press
Translated by Li Li (2017), Essentials of Tourism, Guangdong Tourism Press
Translated by Li Li (2018), Introduction to Reception Service Industry, Guangdong Tourism Press
Selected Journal Articles（2009 —）
Li, L., Peng, M., Jiang, N., and Law, R (2017) Influence of Economy Hotel Website Quality on Online Booking Intentions in China: An Empirical Study, International Journal of Hospitality Management, 63， 1-10， 2017（SSCI）
Jiang, N., Law, R., Lau, M.W., & Li, L. (2016). Exploring service recovery strategies to customer complaints via social media applied in hotels in HongKong. InternationalJournal of Hospitality and Tourism, 6(1), 6-15.
Li, H., Song, H., and Li, L. (2016) A Dynamic Panel Data Analysis of Climate and Tourism Demand:Additional Evidence, Journal of Travel Research, 1-14.（SSCI）
Li, L., Yuan, S., and Jiang, N. (2014)An Analysis of the Influencing Factors of Customer Retention in Tourism Resort Industry: A Case Study of Lingnan Impression Park, Guanghzou, China, Eurasian Journal of Business and Management, 2014,
Li, L., and Li, J. (2013) Hospitality Education in China: A Student Career – Oriented Perspective, The Journal of Hospitality, Leisure, Sport & Tourism Education, vol 12, issue 1, pp 109-117.（SSCI）
Li, L., and Yin, Y., (2009) Exploration of Independent Hotel Implement E-Commerce Based on ASP Model, 2009（ISTP）
Li, Li., and He, P., (2009) An Exploration Study of Competence-Based Traning Needs of Hotel Sales RepresentsProgram, EI Compendex and ISTP，Committee of ETT 2009（EI）
Review and Prospect of Foreign Sharing Economy Research (2017) Journal of Chang'an University, Social Sciences Edition, 2017 (5) 57-67
Li Li, Zhang Yunzhen (2016) Review of Work based Learning Research Abroad, Comparative Education Research, 2016 (8) 79-87 (CSSCI)
Li Li, Yuan Shenmei (2015) Review and Prospect of Research on Tourist Satisfaction of Tourism to Hong Kong, Tourism Forum, 2015 (1) 46-52
Li Li, Su Chao, (2012) Economic Thinking on Curriculum System Reform of Tourism Management Higher Education, Tourism Forum, 2012 (5) 121-125;
Li Li, She Wei, (2011) Research on Problems and Improvement of Hotel Employee Performance Appraisal, Management Observation, 2011 (12) 52-54;
Li Li, Shen Yawen (2011), Analysis of the Training Mode of Hotel Management Talents in China's Tourism Universities, Tourism Forum, 2011 (4) 120-126;
Li Li, Yang Ying, (2010) Research on Innovation of International Talent Training Mode for Tourism Management Major in Universities, Economic Management,
2010（2）181-185 （CSSCI）；
Li Li, Yu Gouxiong, (2010) Comparative analysis and strategic research on regional competitiveness of the exhibition industry in the Pearl River Delta and Hong Kong, International Economic and Trade Exploration, 2009 (12) 51-56, (CSSCI);
Yu Gouxiong, Li Li (2010)) Research on hotel competitiveness of regional cities based on niche theory - taking the Pearl River Delta as an example, Economic Management, 2010 (6), 98-104 (CSSCI);
Li Li, Zhang Minmin, (2010) Comparative Study on the Design of Undergraduate Curriculum System of Tourism Management Major - Taking Five Universities in Guangzhou as an Example, Contemporary Education Forum, 2010 (9) 63-65;
Li Li, Yu Gouxiong, (2010) Review and prospect of China's MICE tourism research in recent 10 years, Tourism Forum, 2010 (3) 324-329;
Li Li, Bi Haixia, (2010) Analysis on the effectiveness of tourism poverty alleviation based on the empirical survey of Meizhou City, Guangdong Province, Anhui Agricultural Sciences, 2010 (27);
Li Li, Guo Xiao (2009) Interpretation of the contradiction between traditional culture and social development in tourist destinations, future and development, 2009 (3) 23-27 (CSSCI);
Huang Danxia, Li Li, (2009) Research on residents' perception of the impact of tourism environment – taking Baiyun Mountain Scenic Spot in Guangzhou as an example, Anhui Agricultural Sciences, 2009 (8);
Zhang Yunzhen, Li Li, (2016) Research on the measurement of tourists' happiness in religious pilgrimage sites, the 10th China Tourism Development Forum, 2016
Scientific research projects (Grants)
Li Li (host), internationalization of higher education and reform and innovation of international hotel management talent training mode, Guangdong Higher Education
Undergraduate Education Reform Project, Teaching Reform Project, 2009;
Li Li (presider), reform, innovation and practice of international tourism management talent training model in research universities, teaching in the seventh circle of Guangdong Province
Achievement Award Cultivation Project, 2012;
Li Li (host), the exploration and practice of the Shangri La Class international hotel management talent training model of South China University of Technology
Undergraduate Teaching Industry University Research Cooperation Project of South China University of Technology, 2009;
Li Li (host), Overall Planning of Pengshan Ecological and Cultural Tourism Zone, Guigang, Guangxi, 2009 (horizontal project);
Li Li (presider), Overall Planning of Guangzhou Zengcheng Baxian Hometown Tourism Area, 2009 (horizontal project);