Profile
Zhang Buhong, male, Han ethnicity, member of the Communist Party of China, holds a Master's degree in Management and is an Associate Professor. He has successively served in the Department of Geography of Lanzhou University, the School of International Business of Qingdao University, and the Qingdao Municipal Tourism Administration. During its work, Qingdao Municipal Tourism Administration has successively taken charge of tourism planning, industry management of tourist attractions, management of major tourism projects, tourism statistics and tourism informatization in Qingdao. It is a demonstration site for industrial and agricultural tourism in Qingdao and a tourist attraction (spot) Rating Pioneers in the establishment of tourist attractions (spots) associations, tourism information construction and other aspects. two thousand and five He has been working in the School of Tourism and Hotel Management, the School of Economics and Trade, and the Department of Tourism Management of South China University of Technology since.
Email: bhzhang@scut.edu.cn
Enrollment major
Academic Master: Tourism Management
research field (Research Interest)
Tourism destination management, tourism planning and planning, tourism informatization
Courses offered (Teaching)
Undergraduate: Tourism, Tourism Human Resources Management, Tourism Scenic Area Operation and Management
Postgraduates: leisure project planning and management, theme activity creativity and planning case study
Educational experience (Education)
one thousand nine hundred and eighty-five
one thousand nine hundred and eighty-nine Bachelor of Science, Department of Geography, Lanzhou University, majoring in physical geography.
one thousand nine hundred and ninety-six
one thousand nine hundred and ninety-nine He majored in business management in School of Economics and Trade, Qingdao Ocean University, and obtained a master's degree in management.
work experience (Experience)
one thousand nine hundred and eighty-nine － one thousand nine hundred and ninety-three Lanzhou University graduates to stay and teach , Deputy Director of the Office of the Department of Geographic Sciences.
one thousand nine hundred and ninety-three － one thousand nine hundred and ninety-five Lecturer and chief staff member, School of International Business, Qingdao University.
one thousand nine hundred and ninety-five － two thousand and two point seven Assistant Investigator (Deputy), Planning and Development Division, Qingdao Municipal Tourism Administration.
two thousand and two point eight － two thousand and three point four Head of Qingdao Tourism Major Projects Office, presided over the work.
two thousand and three point five － two thousand and five point five Director (main office), senior engineer and senior economist of Qingdao Tourism Information Center.
two thousand and five point five － two thousand and seven point one two Assistant Dean, Senior Engineer, Senior Economist, School of Tourism and Hotel Management, South China University of Technology.
two thousand and eight point one － two thousand and sixteen point four Associate professor of South China University of Technology, director of the Experimental Center of the School of Economics and Trade, head of the experimental teaching team of the School of Economics and Trade, and director of the Economic and Trade Branch of the National Liberal Arts Experimental Teaching Demonstration Center of South China University of Technology.
two thousand and sixteen point five - To date Associate Professor of South China University of Technology
research findings (Publications)
one Career Planning and Quality Cultivation, Tsinghua University Press two thousand and eight year nine Month, Deputy Editor in Chief
two Ethnic Tourism Research Based on Stakeholder Theory, Journal of the Central University for Nationalities, two thousand and eight The six Period;
three Several Discussions on Constructing and Improving China's Tourism Legislation System, Journal of Guangdong University of Commerce, two thousand and eight The six Period; Photocopies of NPC two thousand and nine The four Extract from Tourism Management.
four Discussion on Optimizing the Training Mode and Strategies of Tourism Management Professionals in Colleges and Universities , Research on Higher Engineering Education in South China, two thousand and eight The two Period;
five Analysis of the problems and countermeasures in the training of tourism management professionals in China's colleges and universities, higher science education, two thousand and eight The one Period;
six Based on the evaluation model of urban tourism competitiveness led by the government, Geography and Geographic Information Science twenty-three Volume No six Period; Photocopies of NPC two thousand and eight The two A copy of the full text of Tourism Management.
seven Discussion on the Development and Operation of China's Tourism Destination Marketing System, Geography and Geographic Information Science, No twenty-two Volume No five Period;
eight Near the receiving area of Hebei Province for South to North Water Transfer fifty Ecological Environment Evolution Research, Geography and Geographic Information Science, No twenty-two Volume No four Period;
nine Exchange rate risk may reduce the competitiveness of international tourism, Nanfang Daily Theory Edition, 2006.5.24 （ A12 Version);
ten Overview of China's outbound tourism development, international economic and trade exploration, No twenty-five Volume Overview one hundred and fifty Period（ two thousand and nine The six Period) P16-20
eleven Discussion on the Problems and Countermeasures of Regional Tourism Cooperation in the Yangtze River Delta, Geography and Geographic Information Science, No twenty-five Volume No six Period（ two thousand and nine The six Period) P101-104 Copies of NPC two thousand and ten The three A copy of the full text of tourism management.
twelve Research on authenticity of ethnic tourism and discussion on protection model, geography and geographic information science, No twenty-six Volume No three Period（ two thousand and ten The three Period) P105-108
thirteen Tourism Course, South China University of Technology Press two thousand and ten year nine Month, Editor in Chief
fourteen Analysis of the new tourism economy - the formation, development and promotion of tourism information industry, geography and geographic information science twenty-seven Volume No one Period（ two thousand and eleven The one Period) P90-94 , Copies of NPC two thousand and eleven The seven Full text copy
fifteen A preliminary study of the experimental teaching model based on the cultivation of the quality and ability of the tourism management specialty, China's modern educational equipment, two thousand and eleven The twenty-three stage P99-101
sixteen Analysis on the Innovation of Regional Tourism Integration Mechanism in the Pearl River Delta, Geography and Geographic Information Science, No twenty-seven Volume No six Period（ two thousand and eleven The six Period) P96-100
17. A Review of Research on Tourism Informatization at Home and Abroad , Geography and Geographic Information Science, No twenty-eight Volume No five Period（ two thousand and twelve The five Period) P95-99
eighteen Evaluation of the effect of entrepreneurship and innovation practice model of hotel management specialty ---- South China University of Technology Daydream Taking leisure bar as an example, the research on higher engineering education in South China, two thousand and thirteen The one Period, P76-83 ；
nineteen Research on the Performance Evaluation System and Application of Tourism Scenic Spot Website -- Taking Changlong Tourism Resort Website as an Example, Geography and Geographic Information Science, No thirty Volume No five Period（ two thousand and fourteen The five Period) P121-126
twenty Some Thoughts on Improving China's Tourism Administrative Law Enforcement System, Journal of South China University of Technology (Social Science Edition), two thousand and fifteen point four , section seventeen volume two ， P54-61
twenty-one Based on“ zmhz0752” Huizhou Tourism Image Research on Tourism WeChat Public Platform, Geography and Geographic Information Science, No thirty-two Volume No three Period（ two thousand and sixteen The three Period) P100-105
twenty-two Research on the Factors Influencing the Participation Intention of Members of Tourism Virtual Community, Geography and Geographic Information Science, No thirty-two Volume No four Period（ two thousand and sixteen The four Period) P100-105
twenty-three The Reality and Logical Dilemma of Tourism Pleasure Experience Theory, Journal of South China University of Technology ( Social Science Edition ) ， two thousand and sixteen The six Period; Tourism Management, a copy of the National People's Congress two thousand and seventeen The three Reprinted in full, P3-8 ；
twenty-four Review of Domestic and Foreign Tourism Online Review Studies, Geography and Geographic Information Science, No thirty-three Volume No five Period（ two thousand and seventeen The five Period), P119-126
twenty-five Integrated development of culture and tourism highlights rural charm, China Social Science Daily two thousand and nineteen year nine month twenty Japanese special edition;
twenty-six A Study on the Influencing Factors of User Burnout and Negative Use Behavior in Tourism Virtual Community -- Taking the Mafengwo Tourism Network as an Example, Geography and Geographic Information Science, No thirty-six Volume, two thousand and twenty The five Period, P100-105 , corresponding author;
twenty-seven Comments on the commercialization effect of volunteer tourism and countermeasures, Journal of South China University of Technology (Social Science Edition), two thousand and twenty point four , section twenty-two volume four ， P67-75 ；
twenty-eight Social media user burnout and negative use behavior research review, intelligence exploration, two thousand and twenty point three ， P103-110
research project (Grants) ，
one Research on tourism destination marketing mode, Huagong project, two thousand and five point one one － two thousand and seven point three , Moderator
two Based on the research on urban tourism competitiveness led by the tourism development government, the project of Huagong, two thousand and six point one one － two thousand and seven point six , Moderator
three , Scenic Area Operation and Management high-quality online course construction, Huagong project, two thousand and six point three － two thousand and eight point nine , Moderator
five Innovative research on the construction of tourism management specialty, a project of Huagong, two thousand and six point one － two thousand and eight point nine , participation;
six Research on the Relationship between Travel Agency Product Marketing and Tourist Choice Tendency, Huagong Project, two thousand and seven point three － two thousand and eight point three , Moderator
seven Research on the innovation of practical teaching mode of hotel management, teaching and research topics, presided over;
eight Construction of school enterprise cooperation experimental teaching platform and industry university research project for hotel management, two thousand and nine year eleven Month, host;
nine Hotel management training project operation -- Bar simulation operation, innovative projects two thousand and nine year eleven Month, host;
ten Hotel management professional training research based on entrepreneurial practice, school level open experimental cultivation project, 2010.11—2011.11 , host;
eleven Research on the practical training mode of hotel management specialty based on entrepreneurial practice - bar real scene operation and management, the National Innovative Experimental Program for College Students 2010.10—2011.10 , host;
twelve Research on the open management mode and mechanism of liberal arts laboratories, the construction project of liberal arts comprehensive experimental teaching demonstration center, 2010.11—2011.10 , hosting;
thirteen Innovative research on practical teaching mode of liberal arts and economic management majors, school level experimental teaching reform project, 2010.10—2011.12, host;
fourteen , personnel quality assessment and evaluation, online course design and development, online college teaching projects, two thousand and ten year eight month -12 Month, host;
fifteen 、 two thousand and eleven Undergraduate Teaching Quality Project of South Campus, Tourism, presided over;
sixteen Exploring the opening management of laboratories and the practice model of students' innovation and entrepreneurship ---- From the perspective of innovation and entrepreneurship education for college students, two thousand and thirteen Recommended project of teaching quality and teaching reform project of colleges and universities in Guangdong Province, presided over;
seventeen , Guangdong Tourism Administration, 2012.5--2013.7 , host;
eighteen Service Specification for Self driving Tour Destinations in Guangdong Province, Guangdong Provincial Tourism Administration, 2012.8--2013.7 , host;
Award and reputation（ Honors ）
one thousand nine hundred and ninety-nine In the year-end assessment of Qingdao Tourism Administration, Qingdao Municipal Government one thousand nine hundred and ninety-nine Annual awards;
two thousand Won the establishment of Qingdao in 4A The title of advanced individual in tourist area (spot).
two thousand and four Received recognition from the Qingdao Municipal Government in the year-end assessment of the Qingdao Tourism Bureau two thousand and four Annual awards;
two thousand and nine Won the title of Outstanding Communist Party Member of South China University of Technology in
Won the second prize of Nanguang Award for undergraduate teaching twice
Social services
one Regulatory detailed planning of Jiulian Mountain main peak tourist area, horizontal project of Heyuan City, two thousand and six point one － two thousand and six point six , participation;
two Overall planning of Guangxi Pengshan Tourist Resort, Guangxi Guigang Horizontal Project, 2008.7--2009.1 , participation;
three Nansha District Government Tourism Development Plan, Nansha District Economic and Trade Bureau Horizontal Project, 2009.3--2010.1 , participation;
four The overall planning of Zhucun Agricultural Eco tourism Zone in Zengcheng, the horizontal project of Zhucun Sub district Office in Zengcheng, 2009.3--2010.1 , participation;
five , Meizhou Pingyuan County Rural Tourism Planning, Pingyuan County Horizontal Project, 2010.3—10 , participation;
six Hot Spring Tourism Planning of Rezhe Town, Pingyuan County, Meizhou, Horizontal Project of Rezhe Town, Pingyuan County 2010.3—10 , participation;
seven The Pearl River Delta Tourism Integration Industrial Planning of Guangdong Province, the horizontal project of Guangdong Provincial Tourism Administration, 2010.8—12 , participate;
eight Dongguan Tourism Master Plan (12th Five Year Plan), participation;
nine Dongguan Tourism Master Plan (12th Five Year Plan), participation;
ten , Dongguan Daojiao Tourism Master Plan, participation;
eleven Participate in the overall planning of Dongcheng tourism in Dongguan;
twelve Participate in the overall tourism planning of Zhangmutou Town, Dongguan City;
thirteen , Dongguan Machong Tourism Master Plan, participation;
fourteen Participation in the overall tourism development plan of Longmen County, Huizhou City;
fifteen Participation in the overall planning of tourism development in Boluo County, Huizhou City;
sixteen Participation in the overall tourism development plan of Huidong County, Huizhou City;
seventeen The project application and overall planning of the national grassland pastoral complex in Siziwang Banner, Inner Mongolia;
eighteen , Overall Planning of Tourism Development in Siziwang Banner, Inner Mongolia, presided over;