research field (Field of Research)
Tourism marketing, service marketing, tourism human resources management
Tourism marketing Service marketing Tourism human resource management
Courses offered (Courses offered)
Tourism marketing, service marketing, hotel industry training and development
Tourism marketing, Service marketing, Hotel training and development
E-mail ： yangying@scut.edu.cn
Educational experience (Education)
Bachelor of Engineering, Beijing University of Technology（ two thousand Year),
Beiing Institute of Technology, Bachelor,2000
Master of Management, Sun Yat sen University（ two thousand and four Year),
Sun Yet-sen Nniversity,Master, 2001 ；
work experience (Experience)
two thousand and four year seven From January to present, School of Economics and Business, South China University of Technology
07/2004 – up to the Present
School of Economics and Commerce, South China University of Technology
Works and Papers (Major Publications)
Tourism Marketing, deputy editor in chief, Tsinghua University Press, two thousand and five point seven
Journal papers:
（ one ）Practical exploration on teaching quality of marketing courses in colleges and universities -- Taking tourism marketing course as an example, Research on Higher Engineering Education in South China, two thousand and eight year one month
（ two ）Leadership and leadership style, Enterprise Vitality, two thousand and eight year seven month
（ three ）A new way to enhance the competitiveness of the hotel industry: cluster development Journal of Tourism two thousand and six year four month
（ four ）Preliminary Study on the Structure and Development of Hotel Industry Cluster -- Analysis on the Formation and Development of Hotel Industry Cluster in Guangzhou Journal of South China University of Technology (Social Science Edition) two thousand and six year two month
（ five ）An Empirical Study on the Relationship between Employee Psychological Empowerment and Hotel Service Quality Journal of Tourism two thousand and five year nine month
（ six ）Discussion on hotel staff engagement Chinese and Foreign Hotels two thousand and five year nine month
（ seven ）Employee engagement promotion model Human Resources Development in China two thousand and five year six month