Field of Research
Consumer behavior and story marketing
Consumer Behavior Tourism marketing Travel agency
Courses offered
Consumer Psychology, Tourism Psychology, Marketing
Consumer psychology Tourism psychology， Marketing
E-mail ： zhangwm@scut.edu.cn
Education
School of Business Administration, South China University of Technology, Guangzhou
School of business administration, South China university of technology, Guangzhou
Enterprise Management
Ph.D. Candidate 2012 (2007, September 2012)
Central South Forestry University, Zhuzhou
Center South Forest University, Zhuzhou
Ecotourism
Master 2001 (1998, 9-2001)
Central South Forestry University, Zhuzhou
Center South Forest University, Zhuzhou
Food Science and Engineering
Bachelor 1998 (1994, 9-1998, 6)
Experience
June 2004 – Lecturer in Tourism Management, South China University of Technology
From July 2001 to May 2004, Guangzhou Guangzhilv International Travel Agency Co., Ltd. planned tourism products
2004.6–， Lecturer， Tourism administration, South China university of technology
2001.7–2004.5， Tourism product developing, Gzl International Travel Agency
Preside over research projects
2023 Guangzhou Social Science Research Fund Project (2023GZYB18)
2019-2022 Guangzhou Philosophy and Social Sciences Co construction Project Telling Guangzhou Stories Well: Research on Marketing Strategies to Improve Guangzhou City Brand (2019GZGJ04)
2005, 6 - 2006, 12, 2010 Guangzhou Asian Games Tourism Development Strategy Research, Guangzhou Philosophy and Social Sciences Tenth Five Year Plan
From January 2005 to December 2006, research on the innovation of regional tourism cooperation model -- Taking the comparative analysis of Pan Pearl River Delta and Great Pearl River Delta as an example, the Humanities Fund of South China University of Technology
From January 2005 to December 2006, the research on the government led tourism development model of Guangdong Province, the Humanities Fund of South China University of Technology
From January 2005 to December 2006, the research on the interaction model between high-level universities and local economic construction, the project of the Humanities Fund of South China University of Technology
From September 2005 to December 2006, the development of tourism management teaching case database and case teaching method research, the university level teaching and research project of South China University of Technology
Preside over teaching and research projects
2022 - South China University of Technology's first-class undergraduate online course construction project: Consumer Psychology.
2022 - Research on the construction of online open courses based on OBE - Taking the mixed teaching model of Consumer Psychology as an example, the topic of Guangdong Online Course Steering Committee.
September 2006 - Research on Learner Autonomy based Classroom Teaching Mode, a campus level teaching and research project of South China University of Technology.
Guide students to research projects and competitions
SRP Research on Narrative Strategies of Red Stories in Scenic Spots Based on Internet Text, 2023
Hundred Step Ladder Climbing Project: Removing the 'Poor Hat': Research on the High Quality Integrated Development Model of Red Culture and Tourism in Impoverished Villages, 2023
School level innovation and entrepreneurship project: A flash in the pan or continued popularity: research on the story marketing model of online celebrity catering, 2022
One simulation competition (national competition) of peak hour hotel won the third prize; two thousand and twenty-two
”One college student research contest, Blooming Youth, Helping Rural Revitalization, won the third prize. two thousand and twenty-two
One National Undergraduate Guangdong Hong Kong Macao Marine Tourism Innovation Competition won the first prize in South China. two thousand and twenty-two
SRP Research on story marketing model of online celebrity catering, 2021
National Undergraduate Innovation and Entrepreneurship Project: Huayuan Tour - Five in One Open Campus Tourism Research, 2019
SRP Lingnan time-honored brands' folktales, collective memory and tourism utilization, 2019
Major Publications
Thesis:
1. Improving the online classes participation using inquiry-based non-standardized assessment，EI,2022,1
2. Systematic Design and Mode Construction of Mixed Teaching From the Perspective of Deep Learning,EI,2022,7
3. Research progress and trend of storytelling in marketing based on literature search visual tools:from independent creation to co-creation by enterprises and consumers，EI,2002,8
4. Zhang Wenmin, Gao Kechang, Yan Yulou My Tourism Story: Pleasant, Happy and Self development, Tourism Forum, March 2023
5. Zhang Wenmin, Sha Zhenquan Research on the Transformation of Travel Agencies Based on Co creation -- Taking Incentive Tourism as an Example, Tourism Journal, 2011, 11
6. Zhang Wenmin, Liu Xinyu Premium of toys: emotional story marketing, copy of NPC Entrepreneur Information, March 69-71, 2019
7. Zhang Wenmin, Huaxin Pandora Jewelry's Value Co creation Story Marketing, Sales and Marketing (Management Edition) 2018, 5:76-79
8. Zhang Wenmin, Yan Yulou, from product co creation to global co creation: the way to upgrade smart customized home, sales and marketing (management version) 2019, 4:76-79
9. Zhang Wenmin, Zhang Chaozhi Research on the Expectations and Perceptions of Tourists on the Service Quality of Travel Agencies, Tourism Journal, July 2007
10. On the leading role of the government in large-scale sports events -- Taking the 2010 Asian Games in Guangzhou as an example, Sports Culture Guide, June 2006
11. Low end market sneaks into high-end customers, sales and market (marketing version), October 2007
12. Research on the development of tourism management teaching case base, China University Teaching, April 2006
13. The characteristics of self driving tourism market and its product development, Business News, Business Economics, March 2006
14. Experience and Inspiration of Developing Circular Economy in Foreign Hotels and Catering Industry, Ecological Economy, 2006, 7
15. Seven Ways of Catering Planning, Catering World, January 2006
16. Analysis and Countermeasure Research on the Overdraft Behavior of Travel Agency Enterprise Brand Value, Shangxun Business Economics, June, 2005
17. Research on the development and promotion strategies of incentive tourism products of travel agencies, Journal of South China University of Technology (Social Science Edition), April 2005
18. Some Thoughts on the Development of Industrial Tourism in Guangzhou, Business Research, 2005, 5
19. Current situation and development countermeasures of the docking between exhibition industry and tourism industry, China Exhibition, June 2004
Monograph:
The way to improve the value of incentive tourism: value co creation, Nankai University Press, December 2015
The case of the non-standard examination reform of Tourism Psychology was selected as the outstanding case of the non-standard examination reform of the school's educational affairs office, and the paper Standard configuration of inquiry teaching mode: non-standard assessment mode was selected as the outstanding case set.
Social services:
Decision Consultation Report: Suggestions on Making Guangzhou City Image Publicity Film, Internal Reference of Guangzhou Research, Issue 16, 2025
Awards:
2023 Teaching Excellence Award (Undergraduate)
Updated to June 2025