Yulan Fan, Ph.D., Postdoctoral Fellow, Assistant Professor
Office: B10 white building 206
Email: fanylan@scut.edu.cn
Personal Profile
Dr. Fan Yulan is currently an assistant professor in the Department of Tourism Management of South China University of Technology. He was engaged in post doctoral research in the School of Tourism, Sun Yat sen University, and was employed as a distinguished associate researcher after leaving the station. Its main research directions are digital cultural tourism, music tourism and tourism avoidance. In recent years, as the first author or corresponding author, he has published more than 10 English papers on international high-level journals such as Journal of Travel&Tourism Marketing, Tourism Management Perspectives, Journal of Hospitality and Tourism Management, and Information Technology&Tourism, 8 of which were published in SSCI Q1. In addition, he presided over two national projects, one provincial and ministerial project and one municipal project, including the Youth Project of the National Natural Science Foundation of China, the Special Funding Project of the China Postdoctoral Science Foundation, and the Philosophy and Social Sciences Planning Project of Guangdong Province.
Work Experience
2025/04 – present
2024/08 – 2025/04
Assistant Professor, Department of Tourism Management, South China University of Technology
Sun Yat Sen University, School of Tourism, Distinguished Associate Researcher
2021/08 – 2024/08
Sun Yat Sen University, School of Tourism, postdoctoral, assistant researcher
Research Fields
Digital Cultural Tourism
Music Tourism
Tourism Avoidance
Journal Papers
[1] Fan, Y., Wong, I. A., Leong, A. M. W., & Sun, D. (2024). Destination avoidance and scale development: A mixed methods approach. Journal of Hospitality and Tourism Management, 60, 416-428. (SSCI, Q1)
[2] Fan, Y., Leong, A. M. W., Wong, I. A., & Huang, J. (2024). The perils of smart technology in museums. Information Technology & Tourism, 26(2), 1-23. (SSCI, Q1)
[3] Fan, Y., Wong, I. A., Zhang, G., Lin, Z. C., & Wu, L. (2024). A multiwave study on tourist well-being: The role of attention restoration, psychological-need and social-sharing satisfaction. Tourism Management Perspectives, 51, 101234. (SSCI, Q1)
[4] Fan, Y., Wong, I. A., & Lin, Z. C. (2023). How folk music induces destination image: A synthesis between sensory marketing and cognitive balance theory. Tourism Management Perspectives, 47, 101123. (SSCI, Q1)
[5] Wen, H., Wong, I. A., Fan, Y.*, & Leong, A. M. W. (2022). When festitivity meets heritage site: co-developed experience through the lens of situated cognition. Journal of Travel & Tourism Marketing, 39(5), 516-533. (SSCI, Q1) (Corresponding author)
[6] Fan, Y., & Luo, J. M. (2022). Impact of generativity on museum visitors' engagement, experience, and psychological well-being. Tourism Management Perspectives, 42, 100958. (SSCI, Q1)
[7] Fan, Y., & Luo, J. M. (2021). Development of a measurement scale for residents’ attitudes toward leisure activities in urban parks. Journal of Outdoor Recreation and Tourism, 33, 100360. (SSCI, Q1)
[8] Luo, J. M., Chau, K. Y., Fan, Y.*, & Chen, H. (2021). Barriers to the implementation of green practices in the integrated resort sector. SAGE Open, 11 (3), 21582440211030277. (SSCI, Q1) (Corresponding author)
[9] Luo, J. M., & Fan, Y*. (2019). The impact of green certification to hotel green practices: a case study on the green hotel award in Macau. Journal of Hospitality, 1(3-4), 121-135. (Corresponding author)
[10] Luo, J. M., Fan, D. X., & Fan, Y*. (2024). Regional city integration and its impacts on tourism development. Anatolia-International Journal of Tourism and Hospitality Research, 35(2), 239-256. (ESCI, Q3) (Corresponding author)
[11] Luo, J. M., Fan, Y.*, & Shang, Z. (2022). Analysis of critical success factors for entertainment tourism destinations: The Supply Perspective. Journal of Quality Assurance in Hospitality & Tourism, 23(5), 1159-1182. (ESCI, Q2) (Corresponding author)
Note: The author is marked in bold, and the corresponding author * is marked.
Research Projects
[1] Host (research in progress): Youth Fund of the National Natural Science Foundation of China, Research on the Impact Mechanism and Improvement Path of Destination Folk Music on the Psychological Resilience of Potential Old Tourists (72302240), January 2024.01 – December 2026.12
[2] Presided over (concluded): Special funded project of China Postdoctoral Science Foundation, Research on the Impact of Social Memory Aroused by Red Songs on Hong Kong Youth's Intention to Travel to the Mainland (2023T160758), 2023.07 – 2024.08
[3] Host (research in progress): Philosophy and Social Sciences Planning Project of Guangdong Province, Perceived Attraction of Teenagers in Guangdong, Hong Kong and Macao to Cantonese Opera: Measurement, Impact Mechanism and Effect Research (GD25YSG05), 2025.06 – 2027.06
[4] Presided over (concluded): Zhuhai Philosophy and Social Sciences Planning Project, Research on Perception of Attraction of Zhuhai Traditional Performing Arts from the Perspective of Authenticity (2023YBB055), 2023.09 – 2024.11
[4] Main participants (in research): General Fund Project of National Natural Science Foundation of China, Research on the Optimization of Employee AI Collaboration Mechanism in Tourism Reception Service Scenarios: Based on the perspective of job remodeling (72472164), January 2025.01 – December 2028.12
[5] Main participants (conclusion): Young Teachers Cultivation Project of Fundamental Research Funds for Central Universities, Evaluation of the Mechanism and Effect of Urban rural Green Consumption Cycle Based on Rural Tourism (2023qntd01), January 2023.01 – December 2023.12
[6] Main participants (conclusion): Young Teachers Cultivation Project of Fundamental Research Funds for Central Universities, Research on Leisure Behavior, Environmental Perception and Health of Cross city Commuters in Guangdong Hong Kong Macao Greater Bay Area (22qntd5901), 2022.01 – 2022.12
[7] Main Participants (Conclusion): Macau Foundation Project, Establishing a Measurement Model for Tourists' Attitudes towards Cantonese Opera Tourism Culture Brands in the Greater Bay Area (MF2010), September 2020 – August 2021
[8] Main participants (conclusion): Macao Foundation project, research on building a measurement model of tourists' attitude towards urban integration in the Greater Bay Area of China (MF1930), September 2019 – August 2020.08
[9] Main participants (conclusion): Macao Foundation project, studying tourists' attitudes and behavioral intentions towards Macao's world cultural heritage and museums (MF1826), September 2018 – August 2019
Academic Conferences
[1] Fan Yulan; Research on the impact mechanism and improvement path of destination folk music on the psychological resilience of potential elderly tourists, 2024 Youth Fund Project Exchange Meeting of Business Administration Discipline of National Natural Science Foundation of China, Zhejiang Technology and Business University, Hangzhou, China, 2024-12-16 to 2024-12-17
[2] Fan, Yulan; Wong, IpKin Anthony; Wen, HuiJun; Leong, Aliana Man Wai. When Musical Festivity Meets Heritage Site: Co-Developed Experience through the Lens of Situated Cognition, 8th UNESCO UNITWIN Conference 2024: World Heritage as Resilience for Tourism Recovery, Sun Yat-sen University, Zhuhai, China, 2024-11-26 to 2024-11-30
[3] 2024 Annual Meeting of the Professional Committee of Tourism Geography of the Chinese Geographical Society, Sub forum of Culture, Art and Tourism, Guangzhou Baiyun International Convention Center, Guangzhou, China, July 5, 2024-7, 2024-the convener of sub forum
[4] Huang, Jingwen (Daisy); Fan, Yulan; Wong, IpKin Anthony; Challenges in smart museums, The 20th Asia Pacific Forum for Graduate Students Research in Tourism, Prince of Songkla University, Phuket, Thailand, 2024-6-12 to 2024-6-14
[5] Fan Yulan; Huang Yejian; Zhang Gongpeng; Lin Zhiwei; Wu Lishan; Longitudinal study on tourists' well-being: the role of attention recovery, psychological needs and social sharing satisfaction, Tourism Science 2024 Annual Conference, South China University of Technology, Guangzhou, China, 2024-4-11 to 2024-4-14
[6] Fan, Yulan; Wong, IpKin Anthony; Understanding destination avoidance, Global Hospitality & Leisure Summit 2024, The Emirates Academy of Hospitality Management, Dubai, United Arab Emirates, March 5, 2024 to March 6, 2024
[7] Fan Yulan; Huang Yejian; Lin Zhiwei; How does folk music affect destination image: based on the theory of sensory marketing and cognitive balance, the 8th Academic Seminar on Tourism Behavior Research · Digital Intelligence Society and Tourism Behavior, South China University of Technology, Guangzhou, China, 2023-12-14 to 2023-12-16
[8] Fan, Yulan; Wong, IpKin Anthony; Lin, Zhiwei (CJ); Huang, Guoqiong Ivanka; Wu, Shushan; The influence of tourism experience on tourists’ well-being: A longitudinal study, The 5th International Tourism and Retail Service Management Conference (TRMC2023), Macau Institute for Tourism Studies, Macau SAR, China, 2023-10-19 to 2023-10-20
[9] 2023 The 2nd Annual Conference of China Hotel Management Research and the 6th Academic Conference of Food Culture Production, the sub forum of How Hotel Employees Cope with Digital Transformation, Sun Yat sen University, Zhuhai, 2023-07-30 to 2023-07-31, reviewer
[10] Fan, Yulan; Wong, IpKin Anthony; Lin, Zhiwei (CJ); Chinese folk music and its tourism appeals, The 2022 Inaugural Frontiers in Hospitality and Tourism Annual Research Symposium, University of Macau, Macau SAR, China, 2022-10-21
[11] Luo, Jian Ming; Fan, Yulan; Shang, Ziye; Critical success factors of entertainment tourism in Macau, The 4th International Scientific Conference “TOURMAN 2021”, Thessaloniki, Greece, 2021-5-21 to 2021-5-23
[12] Fan, Yulan; Luo, Jian Ming; Developing a scale of residents’ attitudes toward urban park activities, The 17th International Conference on Interdisciplinary Social Science Studies, LIVE Virtual Conference, 2020-11-23 to 2020-11-25
[13] Fan, Yulan; Luo, Jian Ming; Barriers of green practice implementation in integrated resorts, The International Conference on Marketing, Tourism & Hospitality (ICT20, Thailand Conference), The Ambassador Hotel Bangkok, Bangkok, Thailand, 2020-2-14 to 2020-2-16
[14] Fan, Yulan; Luo, Jian Ming; The green certification influence on hotel green practices: a case study on the green hotel award in Macau, The 18th Asia Pacific Forum (APF) for Graduate students Research in Tourism, Woosong University, Daejeon, Republic of Korea, June 21, 2019 to June 23, 2019
Scholarly Journal Reference
Journal of Hospitality and Tourism Management (SSCI Q1)
Journal of Sustainable Tourism (SSCI Q1)
Current Issues in Tourism (SSCI Q1)
International Journal of Tourism Research (SSCI Q1)
Asia Pacific Journal of Tourism Research (SSCI Q1)
Journal of China Tourism Research (ESCI Q3)
Journal of Quality Assurance in Hospitality&Tourism (ESCI Q2), etc
Awards and Honors
In 2024, the paper was selected into the top ten cited papers of Tourism Management Perspectives (2022-2024)
In 2022, the School of Tourism, Sun Yat sen University, won the first prize in the first full-time scientific research personnel teaching contest
Last updated: May 2025