Yu Chuanpeng, doctor, associate professor, doctoral supervisor, e-mail: yucp2015@scut.edu.cn
1、 Personal Profile
Yu Chuanpeng, Bachelor of Engineering, Doctor of Management, Postdoctoral Fellow, Associate Professor, Doctoral Supervisor, and Visiting Scholar of Columbia University Business School sent by the Ministry of Education. It is mainly engaged in teaching and scientific research in digital innovation management, digital cultural tourism, organizational behavior, etc. Published over 60 papers in SSCI, SCI, CSSCI source journals such as Management World, Journal of Tourism Studies, and Journal of Business Research; He has presided over more than 10 scientific research projects such as the National Social Science Fund, the Humanities and Social Sciences Research Fund of the Ministry of Education, and the Natural Science Fund of Guangdong Province, co authored and published 2 books, and won 5 provincial and ministerial academic awards such as the 7th Scientific Research Excellence Award (Humanities and Social Sciences) of the Ministry of Education, Guangdong Philosophy and Social Sciences Excellence Award, and Guangdong Science and Technology Progress Award.
2、 Enrollment major
Academic Master/Doctor: Tourism Management
Professional Master: Master of Digital Culture and Tourism and Exhibition Engineering Management (MEM)
Postdoctoral: research directions of innovative management, digital culture and tourism, tourism organization behavior, etc
3、 Courses offered
Undergraduate courses: innovation and entrepreneurship management, event tourism
Master's Program: Thesis Writing and Academic Norms
Doctoral courses: innovation research frontier of tourism enterprises, research methods of tourism management, and theoretical frontier of tourism management
Professional and Master Course: Logistics and Supply Chain Management
4、 Research Projects
[1] Later funded project of the National Social Science Foundation of China, Research on the 'Cause Action Effect' Theoretical Logic of Digital Transformation of Manufacturing Enterprises, approved in 2023, presided over and under research.
[2] Youth Project of the National Social Science Foundation of China, Research on the Cross level Transmission Mechanism of Management Innovation of China's Large Manufacturing Enterprises, was approved in 2018, presided over, and successfully concluded.
[3] Humanities and Social Sciences Research Planning Fund Project of the Ministry of Education, Research on the Process Mechanism of Digital Transformation of Manufacturing Enterprises, approved in 2023, presided over and under research.
[4] Youth Fund Project for Humanities and Social Sciences Research of the Ministry of Education, Research on the Decision making and Implementation Process Mechanism of Chinese Enterprise Management Innovation, approved in 2016, presided over, and concluded without identification.
[5] Youth Promotion Project of Natural Science Foundation of Guangdong Province, Research on the Process Mechanism of Digital Cognitive Change Driving the Digital Transformation of Manufacturing Enterprises, approved in 2024, hosted and under research.
[6] The 14th Five Year Plan Project of Philosophy and Social Sciences of Guangdong Province, Research on the Mechanism and Countermeasures for Comprehensively Promoting Urban Digital Transformation, was approved, presided over and concluded in 2022.
[7] Natural Science Foundation of Guangdong Province, Management innovation implementation and innovation growth from the perspective of employee cognition: taking small and medium-sized enterprises in the Pearl River Delta as an example, was approved, hosted and concluded in 2016.
[8] Guangdong Public Welfare Research and Capacity Building - Soft Science Research Project, Research on the Construction, Operation Mechanism and Related Policies of Innovation Service System for Small, Medium and Micro Enterprises, was approved, hosted and concluded in 2017.
[9] Guangzhou Science and Technology Plan Project - General Special Project of Basic and Applied Basic Research, Design and Application of Destructive Technology Identification Framework Based on Keyword Complex Network, approved in 2023 and closed.
[10] The 14th Five Year Plan for the Development of Philosophy and Social Sciences in Guangzhou in 2021, Research on Guangzhou's Promotion of Traditional Industry Cloud based and Empowering Intelligence with Data , was approved, presided over, and the excellent grade project was concluded in 2021.
[11] The general project of the China Postdoctoral Science Foundation, How to innovate and grow technology-based small and medium-sized enterprises - from the perspective of heterogeneous knowledge sources, was approved in 2016, hosted and concluded.
[12] The Fundamental Research Funds for the Central Universities Research on the Vertical Implementation Process Mechanism of Enterprise Management Innovation was approved, presided over and concluded in 2019.
[13] Fundamental research fees for central colleges and universities change with change: how CEO situational awareness drives enterprise management innovation in the context of the transition economy was approved, presided over, and concluded in 2017.
5、 Publish papers
More than 60 papers have been published in SSCI, CSSCI and other source journals such as Management World, Tourism Journal, Journal of Business Research, and some achievements are as follows:
[1] Chuanpeng Yu, Yue Wang, Tianchen Li, Chunpei Lin. Do top management teams’ expectations and support drive management innovation in small and medium-sized enterprises? [J]. Journal of Business Research, 2022, 142: 88-99. (SSCI, Q1)
[2] Chuanpeng Yu, Zhengang Zhang, Chunpei Lin, et al. Can data-driven precision marketing promote user ad clicks? Evidence from advertising in WeChat moments[J]. Industrial Marketing Management, 2020, 90, 481-492. (SSCI, Q1, ESI Gao Cited Thesis)
[3] Chuanpeng Yu, Baosheng Ye (Master of Guidance), Shenghui Ma. Creating for others: Linking prosocial motivation and social entrepreneurship intentions [J]. Management Decision, 2021, 59(11): 2755-2773. (SSCI, Q2)
[4] Chuanpeng Yu, Zhengang Zhang, Yang Liu. Understanding new ventures’ business model design in the digital era: An empirical study in China[J]. Computers in Human Behavior, 2019, 95: 238-251. (SSCI, Q1)
[5] Yu Chuanpeng, Li Zhanfeng (Master of Guidance), Lin Chunpei, Liao Yangyue Research on the Impact of Digital Innovation Network Embedding on New Product Development Performance of Manufacturing Enterprises [J]. Management World, 2024, 40 (05): 154-173
[6] Yu Chuanpeng, Lin Chunpei, Zhang Zhengang, etc Specialized knowledge search, management innovation and enterprise performance: the moderating role of cognitive evaluation [J]. Management World, 2020 (1): 146-166
[7] Yu Chuanpeng, Liao Yangyue (directing doctor), Lin Chunpei Types, spatio-temporal evolution and mechanism of integrated development of culture and tourism in Chinese cities [J]. Tourism Journal, forthcoming
[8] Liao Yangyue (directing doctor), Yu Chuanpeng (communication), Lin Chunpei, Li Zhanfeng The impact of cooperation network characteristics on the innovation performance of tourism research teams [J]. Tourism Journal, forthcoming
[9] Liao Yangyue (directing doctor), Yu Chuanpeng (communication), Lin Chunpei The type and path selection of China's tourism industry development from the perspective of configuration -- an exploration based on machine learning methods [J]. Tourism Journal, 2024, 39 (9): 31-46
[10] Yu Chuanpeng, Kuang Yingqi (Master of Guidance), Ye Baosheng, Chen Qi Research on the impact mechanism of psychological contract breach on knowledge hiding of tourism enterprise employees [J]. Tourism Journal, 2022, 37 (11): 130-144
[11] Yu Chuanpeng, Zhu Liangyi (Master of Guidance), Ye Baosheng Research on the Impact of Workplace Friendship on Employee Service Innovation Behavior: Taking the Exhibition Industry as an Example [J]. Tourism Journal, 2022, 37 (5): 124-136
[12] Yu Chuanpeng, Ye Baosheng (Master of Guidance), Zhu Liangyi Can knowledge exchange improve the service innovation behavior of tourism enterprise employees? [J] Tourism Journal, 2020,35 (12): 92-108
[13] Yu Chuanpeng, Lin Chunpei, Yao Cong The impact mechanism of the service performance of the new generation of front-line employees in the tourism industry - from the perspective of social exchange theory [J]. Tourism Journal, 2018, 33 (12): 53-65
[14] Liao Yangyue (directing doctor), Yu Chuanpeng (communication), Lin Chunpei Digital Innovation Resilience: Concept, Measurement and Evolutionary Pattern Recognition -- Analysis Based on Listed Chinese Manufacturing Enterprises [J/OL]. Science Research https://doi.org/10.16192/j.cnki.1003-2053.20250107.002
[15] Liao Yangyue (directing doctor), Yu Chuanpeng (communication), Lin Chunpei Research on the Impact of Digital Technology Dual Network Embedding on the Integrated Development of Culture and Tourism [J]. Human Geography, 2025, 40 (1): 181-192
[16] Liao Yangyue (directing doctor), Yu Chuanpeng, Lin Chunpei Research on the impact of dual network characteristics on alliance innovation performance - from the perspective of heterogeneous cooperation situation [J]. Science of Science and Science and Technology Management, 2025, 46 (1): 154-170
[17] Yu Chuanpeng, Ye Baosheng (Master of Guidance), Lin Chunpei Research on the high medium base three-layer transmission mechanism of enterprise management innovation [J]. Research and Development Management, 2023, 35 (1): 172-185
[18] Ye Baosheng (Master of Guidance), Yu Chuanpeng (Communication), Lin Chunpei, Chen Qi The nonlinear mediating effect of management innovation and SMEs' competitive advantage resource pooling ability and the moderating effect of cognitive consistency between leaders and subordinates Management Review, 2023, 35 (2): 94-105
[19] Yu Chuanpeng, Ye Baosheng (Master of Guidance), Lin Chunpei Research on the impact of transactional leadership on the implementation of management innovation in SMEs [J]. Journal of Management, 2021, 18 (3): 394-401
[20] Yu Chuanpeng, Li Zhanfeng (Master of Guidance), Ye Baosheng The influence of authentic leadership on employees' knowledge hiding behavior from the perspective of self-determination theory Journal of Hainan University (Humanities and Social Sciences Edition), 2023, 41 (3): 148-160
[21] Yu Chuanpeng, Zhang Zhengang, Lin Chunpei Research on the mechanism of enterprise management innovation process based on technology acceptance model [J]. Scientific Research Management, 2019, 40 (8): 206-214
[22] Yu Chuanpeng, Lin Chunpei, Yao Cong Research on the mechanism of SMEs' management innovation under the integration of institutional and rational perspectives Science of Science and Management of Science and Technology, 2017, 38 (8): 74-84
[23] Lin Chunpei, Zhu Xiaoyan, Zeng Zhisheng, Yu Chuanpeng (communication) A new interpretation and verification of the paradox of the impact of government subsidies on enterprise R&D investment from the perspective of dual systems [J]. Journal of Management Engineering, 2024, 38 (03): 108-121
[24] Lin Chunpei, Zhu Xiaoyan, Yu Chuanpeng (communication), Zhao Guanxi Senior executives' perception of external change, capacity reconstruction and disruptive innovation of enterprises [J]. Science of Science and Management of Science and Technology, 2023,44 (08): 164-182
[25] Lin Chunpei, Yu Chuanpeng (communication), Zhang Zhengang The impact of existing knowledge assets on disruptive innovation: based on the perspective of generation carrier dependency Science of Science and Science and Technology Management, 2017, 38 (5): 140-152
[26] Shen He, Yu Chuanpeng (Communication), Zhang Zhengang Research on the introduction mechanism of management innovation in small and micro technology-based enterprises: based on the perspective of acquired learning Science of Science Research, 2018, 36 (5): 885-892
[27] Lin Chunpei, Pan Yali, Yu Chuanpeng (Communication) Will the existing knowledge assets really hinder the disruptive innovation of enterprises? Science of Science Research, 2018, 36 (6): 1119-1127
[28] Zhang Zhengang, Yao Cong, Yu Chuanpeng (Communication) The double-edged sword effect of management innovation implementation on the growth of SMEs: based on the perspective of strategic flexibility Science of Science Research, 2018, 36 (7): 1325-1333
[29] Zhang Zhengang, Yu Chuanpeng (communication), Li Yunjian Research on the relationship between initiative personality, knowledge sharing and employee innovation behavior Management Review, 2016, 28 (4): 123-133
6、 Honors
[1] In 2024, the first prize of Excellent Achievement Award of Philosophy and Social Sciences of Guangdong Province (provincial and ministerial scientific research award)
[2] In 2024, the second prize of Excellent Achievement Award of Philosophy and Social Sciences of Guangdong Province (provincial and ministerial scientific research award)
[3] In 2022, the second prize of Guangdong Science and Technology Progress Award (provincial and ministerial scientific research award)
[4] In 2015, the first prize of Guangdong Province Philosophy and Social Science Excellent Achievement Award (provincial and ministerial level scientific research award)
[5] In 2015, the second prize (provincial and ministerial scientific research award) of the 7th Excellent Achievement Award for Scientific Research in Colleges and Universities (Humanities and Social Sciences) of the Ministry of Education
[6] In 2023, excellent conference paper of China Tourism Research Annual Meeting of Tourism Journal
[7] In 2019, excellent conference paper of China Tourism Research Annual Meeting of Tourism Journal
[8] In 2024, China International University Student Innovation Competition won the gold medal of the national championship and was a business tutor
[9] In 2024, China International University Student Innovation Competition, Guangdong Province Division Gold Award, Business Tutor
[10] In 2023, the first prize of the sixth college students' green exhibition innovation and creativity challenge, excellent instructor
[11] In 2022, the second prize of the fifth college students' green exhibition innovation and creativity challenge, instructor
[12] In 2022, the 12th National Undergraduate E-Commerce Innovation, Creativity and Entrepreneurship Challenge Contest, excellent instructor
[13] In 2021, the third prize of the 16th Challenge Cup Guangdong Undergraduate Extracurricular Academic Science and Technology Works Competition, instructor
[14] In 2021, the first prize of the 17th Challenge Cup Undergraduate Extracurricular Academic Science and Technology Works Competition of South China University of Technology, instructor
[15] In 2017, the third prize of the 9th National Undergraduate Advertising Arts Competition in Guangdong, instructor
[16] In 2023, South China University of Technology is an advanced individual to fight against COVID-19
[17] In 2023, excellent head teacher of South China University of Technology
[18] In 2022, excellent head teacher of South China University of Technology
[19] In 2019, excellent head teacher of South China University of Technology
[20] 2024, Excellent Undergraduate Graduation Design (Thesis) of South China University of Technology, instructor
[21] In 2020, South China University of Technology excellent undergraduate graduation design (thesis), instructor