Dr. Youlin Huang, Ph. D., associate professor, doctoral supervisor, and associate editor of Sustainable Future, Department of Tourism Management, South China University of Technology.
His research direction is innovative technology marketing, and his main research interests are tourism and social media, travel preferences, AI related privacy and ethical issues. In recent years, its first author or corresponding author has worked in SSCI Zone 1, ABS four-star and three-star well-known international journals, such as Tourism Management, Technological Forecasting & Social Change, Psychology & Marketing, Decision Support Systems, Transportation Research Part D: Transport and Environment, Transportation Research Part A: Policy and Practice Published over ten papers, including one highly cited ESI paper. At present, he is in charge of a youth project of the National Natural Science Foundation of China.
Dr. Youlin Huang is an Associate Professor at Department of Tourism Management, South China University of Technology, and an Associate Editor of Sustainable Futures. His main research interests are social media tourism behavior, mobility preferences, and privacy and ethics issues related to AI applications. His research, including one ESI highly cited paper, has been published in internationally referred journals benchmarked on ABS3/ABDC-A and above. Dr. Huang’s research has been funded by the National Natural Science Foundation of China (NSFC).
Successful candidates of postgraduate research with Dr. Huang should demonstrate a strong interest and commitment to consumer, marketing, and behavior research with a proven record of excellent English language skill. Preferences will be given to candidates with high-ranking international journal publication or a strong pipeline of promising research in focal area.
Office: B10 white building 204
Email: indexogr@gmail.com
work experience
Associate professor, Department of Tourism Management, South China University of Technology, November 2023 to date
Associate researcher, December 2021, November 2023, School of Business Administration, Zhejiang Gongshang University, Department of Marketing Management
Assistant professor, Zhejiang Gongshang University, School of International Business, from November 2020 to December 2021
Educational experience
Doctor: 2017-2020, Doctor of Business (Marketing), University of Liverpool, UK (completed in Xi'an Jiaotong Liverpool University), Supervisor: Professor Qian Lixian, Deputy Dean
Master: 2015-2017, Master's Degree in Management (Research), University of Liverpool, UK (completed in Xijiao Liverpool University), Supervisor: Associate Professor Florian Kohlbacher and Professor Qian Lixian, Associate Dean
Bachelor: 2011-2015, Bachelor of Business Administration (Cultural and Creative Management), Hong Kong Baptist University (completed at Beijing Normal University Hong Kong Baptist University Joint International College)
Dissertation
[1] Huang, Y., Qian, L. *,&Tu, H. (supervised students) (2025). When social media exposure backfires on travel: The role of social media induced travel annex. Tourism Management (top travel magazine, SSCI Zone I, ABS 4, IF: 10.9), 110, 105163
[2] Song, J. *, Wen, C.,&Huang, Y. (2025). Influencing customer compensation expectations in service failures: Comparing the roles of service robots and human employees. International Journal of Hospitality Management (SSCI Zone I, ABS 3, IF: 7.72), 126, 104031
[3] Huang, Y., Wu, W. * (supervised students),&Qian, L. (2025). Explicit vs. implicit? How different self-presentations of luxury tourism experience trigger others’ value co-destruction intention in online travel communities. Tourism Management ( Tourism Top Magazine, SSCI Zone 1, ABS 4, IF: 10.9), 107, 105058. (Cited: 2)
[4] Wu, W. (supervised student), Huang, Y. * (corresponding author)& Qian, L. (2024). Social trust and algorithmic equity: The societal perspectives of users' intention to interact with algorithm recommendation systems. Decision Support Systems (SCI Zone 1, ABS 3, IF: 6.7), 114115 (Cited: 20)
[5] Song, J.*, Gao, Y., Huang, Y., & Chen, L. (2023). Being friendly and competent: Service robots' proactive behavior facilitates customer value co-creation. Technological Forecasting and Social Change (SSCI Zone I, ABS 3, IF: 12.9), 196, 122861 (Cited: 15)
[6] Qian, L., Huang, Y. * (corresponding author), Tyfield, D., & Soopramanien, D. (2023). Dynamic consumer preferences for electric vehicles in China: A longitudinal approach. Transportation Research Part A: Policy and Practice (SSCI Zone 1, ABS 3, IF: 6.3), 176, 103797 (Cited: 21)
[7] Ying, S. (supervised student), Huang, Y. * (corresponding author), Qian, L., & Song, J. (2023). Privacy paradox for location tracking in mobile social networking apps: The perspectives of behavioral reasoning and regulatory focus. Technological Forecasting and Social Change (SSCI Zone I, ABS 3, IF: 12.9), 190, 122412 (Cited: 28, ESI highly cited papers)
[8] Qian, L., Yin, J.*, Huang, Y., & Liang, Y. (2023). The role of values and ethics in influencing consumers’ intention to use autonomous vehicle hailing services. Technological Forecasting and Social Change (SSCI Zone I, ABS 3, IF: 12.9), 188, 122267 (Cited: 46)
[9] Li, D., Huang, Y. * (corresponding author)& Qian, L. (2022). Potential adoption of robotaxi service: The roles of perceived benefits to multiple stakeholders and environmental awareness. Transport Policy (SSCI Zone I, ABS 2, IF: 6.3), 126, 120-135 (Cited: 21)
[10] Li, D., Huang, Y. * (corresponding author), Sun, H., & Zhi, B. (2022). Achieving sustainability in sharing-based product service system: a contingency perspective. Journal of Cleaner Production (SCI Zone I, ABS 1, IF: 9.7), 332, 129997 (Cited: 31)
[11] Huang, Y., & Qian, L.* (2021). Consumer adoption of electric vehicles in alternative business models. Energy Policy (SSCI/SCI Zone I, ABS 2, IF: 9.3), 155, 112338 (Cited: 65)
[12] Huang, Y., Qian, L.*, Tyfield, D., & Soopramanien, D. (2021). On the heterogeneity in consumer preferences for electric vehicles across generations and cities in China. Technological Forecasting and Social Change (SSCI Zone I, ABS 3, IF: 12.9), 167, 120687 (Cited: 60)
[13] Huang, Y., & Qian, L.* (2021). Understanding the potential adoption of autonomous vehicles in China: The perspective of behavioural reasoning theory. Psychology & Marketing (SSCI Zone I, ABS 3, IF: 8.9), 38 (4), 669-690 (Cited: 105)
[14] Huang, Y., Qian, L.*, Soopramanien, D., & Tyfield, D. (2021). Buy, Lease, or Share? Consumer preferences for innovative business models in the market of electric vehicles. Technological Forecasting and Social Change (SSCI Zone I, ABS 3, IF: 12.9), 166, 120639 (Cited: 90)
[15] Huang, Y., & Qian, L.* (2018). Consumer preferences for electric vehicles in lower tier cities of China: Evidences from south Jiangsu region. Transportation Research Part D: Transport and Environment (SSCI Zone I, ABS 3, IF: 7.3), 63, 482-497 (Cited: 154)
Vertical research projects
[1] Youth Fund of the National Natural Science Foundation of China, research on consumer preference for driverless cars from the perspective of privacy data governance and algorithm decision-making ethics, 72202211, 300000 yuan, January 2023 to December 2025, research in progress, chair
[2] Basic Research Funds Project of Provincial Universities in Zhejiang Province (Qingrui Plan), Research on Consumers' Preference for Self driving Vehicles and Behavior Mechanism: From the Perspective of Privacy Data Governance and Algorithm Ethics, QRK22009， RMB 50000, from July 2022 to June 2024, conclusion and hosting
[3] General project of the National Natural Science Foundation of China, research on the sustainable diffusion of new energy vehicles: integrating the perspective of user adoption and innovative use, 72473112, 400000 yuan, from January 2025 to December 2028, in research and participation
[4] General project of the National Natural Science Foundation of China, research on the adoption and diffusion of new energy vehicles: based on the integration perspective of electrification, sharing and intelligent networking, 71973107, 480000 yuan, from January 2020 to December 2023, conclusion, participation
[5] Youth Fund of the National Natural Science Foundation of China, research on customer engagement mechanism based on the perspective of shared tourism, 71804149, 181000 yuan, from January 2019 to December 2021, concluded, participated
Postgraduate teaching
[1] Special topic of consumer behavior research: School of Business Administration, Zhejiang Gongshang University, domestic student, September 2022 to December 2022
[2] Big data analysis: Department of Tourism Management, South China University of Technology, domestic student, from February 2025 to June 2025
Undergraduate teaching
[1] Marketing: School of Business Administration, Zhejiang Technology and Business University, domestic student, February 2023 to June 2023
[2] Crisis Management (UK): School of Tourism and Urban Rural Planning, Zhejiang Technology and Business University, international student, March 2021 to June 2021
[3] Marketing in Life: Department of Tourism Management, South China University of Technology, domestic student, September 2024 to December 2024
Academic services
[1] JCR、 Associate Editor, International Journal Sustainable Futures, Zone 2, Chinese Academy of Sciences, June 2024 to present
[2] Review expert of scientific research project application: communication review expert of the National Natural Science Foundation of China, November 2022 to date; Reviewer of Research Development Fund of Xi'an Jiaotong Liverpool University, since November 2021
[3] Reviewer of journal paper:
International Journal of Hospitality Management
Technological Forecasting & Social Change
Decision Support Systems
Journal of International Marketing
International Journal of Information Management
Internet Research
Journal of Consumer Behaviour
Technology in Society
International Journal of Information Management
Energy Policy
Transportation
Sustainable Futures
Journal of Medical Internet Research
Applied Economics
Current Psychology
Asia Pacific Business Review
Plos One
Australasian Marketing Journal
SN Business & Economics
Chinese Journal of Population, Resources and Environment
Last updated: February 2025