Fangxuan Li, PhD, professor and doctoral supervisor of Tourism Management Department of South China University of Technology.
Office: B10 white building 305
Email: lifangxuan12345@126.com
Profile
Li Fangxuan is currently a professor and doctoral supervisor of the Tourism Management Department of South China University of Technology, a candidate of the South China Sea Star talent project in Hainan Province, and a high-level talent in Hainan Province. Its main research direction is tourism marketing and tourist behavior in the era of digital intelligence. In recent years, as the first author or corresponding author, 73 papers have been published in top international journals in the field of tourism management, such as Tourism Management, Annals of Tourism Research, and Journal of Travel Research. Among them, 63 SSCI papers have been published, and 3 papers have been selected as ESI highly cited papers. He presided over 9 scientific research projects, including the National Natural Science Foundation of China, the Natural Science Foundation of Hainan Province, and the Social Science Foundation of Hainan Province. As the first person to complete his research, his research achievements have won many awards, such as the Best Paper Award in 2024 in Cornell Hospitality Quarterly, EMERALD AWARDS, and the Second Prize for Excellent Achievements in Philosophy and Social Sciences in Hainan Province.
Educational experience
October 2013 to May 2017, Doctor of Tourism Management, University of Waikato, New Zealand
2012/07-2014.04, Master of Tourism and Hotel Management, University of Waikato, New Zealand
2008/09/- 2012/07, Northeast University of Finance and Economics, Tourism Management, Bachelor
work experience
2025/08 - present, Professor, Department of Tourism Management, South China University of Technology
2023/12-2025/07, Professor, School of International Tourism and Public Management, Hainan University
2020/07-2023/12, Hainan University, School of Tourism, Professor
2016/09-2020/06, Auckland University of Technology, School of Tourism and Hospitality, Assistant Researcher
Scientific research project (presided over)
[1] National Natural Science Foundation of China: Visitor Ceremony Participation: Measurement, Driving Factors and Their Impact on Consumer Behavior (Project No.: 72502075), 2026-01 to 2028-12, project host, in research.
[2] The National Scientific Research Cultivation Project of Humanities and Social Sciences of Hainan University in 2025: Research on the Mechanism and Path of Digital Economy Enabling High quality Development of Cultural Tourism Integration in Hainan (Project No.: 25GJJPY-2), from April 2025 to April 2027-04, project host, under research.
[3] Haikou Social Science Planning Project: Research on the Mechanism of the Impact of Tourism Performance Activities on Haikou City under the Background of Expanding Domestic Demand (Project No.: 2025-ZCKT-19), from April 2025 to October 2025, project host, under research.
[4] International Education and Management Research Project of Hainan University in 2025: Research on the Construction of Teaching Evaluation and Quality Management System for International Students of Hainan University in the Context of Full Credit System Reform (Project No.: Hdgj2025JG-19), from January 2025 to December 2025, project host, in research.
[5] Hainan Province South China Sea Star Philosophy and Social Science Talent Project: research on the enabling mechanism and realization path of the double carbon goal for green and low-carbon transformation of Hainan's tourism industry, 2023-08 to 2026-08, project host (team project), under research.
[6] Natural Science Foundation of Hainan Province: Research on the impact of social presence on cultural tourism consumption intention and its mechanism in digital cultural tourism - based on the perspective of embodied cognition (project number: 623RC444), 2023-03 to 2026-02, project host, under research.
[7] Philosophy and Social Sciences Planning Project of Hainan Province: Research on High quality Development Mechanism of Hainan Digital Culture and Tourism from the Perspective of Consumer Experience (Project No.: HNSK (ZC) 22-150), 2022-06 to 2022-12, project host, conclusion.
[8] Natural Science Foundation of Hainan Province: Research on Tourist Shopping Decision and Behavior in the Context of the Construction of International Tourism Consumption Center (Project No.: 721QN223), 2021-09 to 2024-06, project host, conclusion.
[9] Scientific research project of Hainan University: Research on tourist consumption behavior in the context of the construction of Hainan Free Trade Port (project number: kyqd (sk) 2109), 2020-07 to 2025-07, project host, conclusion.
Honors and awards
[1] 2025 - The Second Prize of the 13th Excellent Achievement in Philosophy and Social Sciences in Hainan Province (the first person to complete it)
[2] 2025 – Cornell Hospitality Quarterly Journal Annual Best Paper (the first author)
[3] 2024 – Outstanding staff in annual assessment of Hainan University
[4] 2024 – Excellent undergraduate thesis instructor of Hainan University
[5] 2024- Outstanding Undergraduate Academic Mentor at Hainan University
[6] 2024 – EMERALD AWARDS
[7] 2023 – Outstanding staff in annual assessment of Hainan University
[8] 2023 – Outstanding Communist Party member of School of Tourism and Public Management, Hainan University
[9] 2022 – Excellent undergraduate thesis instructor of Hainan University
[10] 2019 – Emerging scholar of Auckland University of Technology
[11] 2018 – Outstanding reviewer of Tourism Management Journal
Academic paper (first author or corresponding author)
[1] Li, F., Ma, J * (supervised students) , & Jin, X. (2025). Featuring locals or tourists in travel photography? Understanding the interactive effects of human element and landscape types on visit intentions. Tourism Management, 110, 105199. (AJG4 Weekly, FMS: A-level journal)
[2] Chen, N., Li, F *.,&Ma, J (supervised students) (2025). Dual identity and ambient elderly of border residents: Predicting border community support for tourism development. Tourism Management, 106, 105000. (AJG 4-star journal, FMS: A-level journal)
[3] Li, F.,&Ma, J * (supervised students) (2024). The effect of implied motion in travel photos on visit intention: The mediating role of mental image. Tourism Management, 104, 104919
[4] Li, F.,&Ma, J * (supervised students) (2023). The effectiveness of the destination logo: Congruity effect between logo typeface and destination stereotypes. Tourism Management, 98, 104772
[5] Su, Q (supervised students) , & Li, F*. (2024). Influence of time metaphor and destination image proximity on tourist responses. Tourism Management, 105, 104942. (AJG4 Weekly, FMS: A-level journal)
[6] Su, Q (supervised students) , & Li, F*. (2023). How cute mascots affect relationships with tourism destinations: A moderated mediation model. Tourism Management, 99, 104782. (AJG 4-star journal, FMS: A-level journal)
[7] Ma, J (supervised students) , & Li, F*. (2023). How does self-construal shape tourists' image perceptions of paradox destinations? The mediating roles of cognitive flexibility and destination involvement. Tourism Management, 95, 104664 (AJG 4-star journal, FMS: A-level journal)
[8]Li, F*, & Ryan, C. (2020). Western guest experiences of a Pyongyang international hotel, North Korea: Satisfaction under conditions of constrained choice. Tourism Management, 76, 103947. (AJG4 Weekly, FMS: A-level journal)
[9]Li, F*. (2019). Imaginative Communities: Admired Cities, Regions and Countries, R. Govers (Ed.), Reputo Press, Antwerp (2018), 158pp., (Pbk), £ 23.53 ISBN: 9789082826524, (Hbk.), £ 40.17 ISBN 9789082826500. Tourism Management, 72, 413-414. (AJG 4-star journal, FMS: A-level journal)
[10]Li, F., & Ryan, C*. (2018). Souvenir shopping experiences: A case study of Chinese tourists in North Korea. Tourism Management, 64, 142-153. (AJG4 Weekly, FMS: A-level journal)
[11] Li, F.,&Su, Q * (supervised students) (2024). Influence of awe on tourism activity preferences. Annals of Tourism Research, 107, 103793
[12] Ma, J (supervised students) , & Li, F*. (2023). Tourist subsequent responses to promotion framing. Annals of Tourism Research, 103, 103658. (AJG 4-star journal, FMS: A-level journal)
[13] Ma, J (supervised students) , Li, F*., & Jin, X. (2025). When to Buy: The Impact of Temporal Perspective on Predicting Price Increases or Decreases for Immediate Purchasing Decisions. Journal of Travel Research, 00472875251346935. (AJG 4-star journal, FMS: A-level journal)
[14]Feng, W., Zeng, F., Li, F*., & Feng, J. (2025). Social Media Envy and Its Influence on Tourists’ Variety-seeking Behavior in Destination Choices. Journal of Travel Research, 00472875251332959. (AJG 4-star journal, FMS: A-level journal)
[15] Li, F., Meng, L., Zhang, G *.,&Su, Q (guidance Students) (2025). Leveling Pricing Strategies for Destination Management: The Impact of Algorithm led Versus Human led Price Discrimination on Tourist Attractions Toward Destinations. Journal of Travel Research, 00472875251353483. (AJG 4-star journal, FMS: A-level journal)
[16]Zhao, P., Hu, L., & Li, F*. (2025). My coworkers tell me they are paid more than me! The I-EDM model perspective on time theft behaviors. International Journal of Hospitality Management, 129, 104211. (AJG3 Weekly, FMS: B-level journal)
[17] Shang, Y (guided student) , & Li, F* (2024). How does ritualistic service increase brand evangelism through E2C interaction quality and memory? The moderating role of social phobia. International Journal of Hospitality Management, 116, 103624. (AJG3 Weekly, FMS: B-level journal)
[18] Su, Q (supervised students) , & Li, F*. (2024). Gain or loss? The congruence effect of message framing and mindset on consumers’ willingness to pay a premium for pro-environmental hotels. Journal of Sustainable Tourism, 32(4), 713-736. (AJG 3 Weekly, FMS: B-level journal)
[19] Su, Q (supervised students) , & Li, F*. (2025). Who is more forgivable? The interaction effect of consumption type and service failure type on guest forgiveness. International Journal of Contemporary Hospitality Management, ahead-of-print(ahead-of-print). doi:10.1108/IJCHM-12-2024-1813 (AJG 3-star journal, FMS: B-level journal)
[20] Ma, J (supervised students) . , & Li, F*. (2024). Watching performing arts encourages proenvironmental hotel choices: a moderated mediation model. International Journal of Contemporary Hospitality Management, 36(10), 3534-3551. (AJG 3 Weekly, FMS: B-level journal)
[21]Guo, Q., Zhu, D., Lin, M.-T., Li, F*., Kim, P. B., Du, D., & Shu, Y. (2023). Hospitality employees’ technology adoption at the workplace: evidence from a meta-analysis. International Journal of Contemporary Hospitality Management, 35(7), 2437-2464 (AJG 3 Weekly, FMS: B-level journal)
[22]Guo, Q., Zhu, D., Li, F*., Wang, X., & Shu, Y. (2024). Tourists’ Adoption of Extended Reality Technologies: A MetaAnalytical Structural Equation Modeling. Journal of Hospitality & Tourism Research, 48 (3), 450-463 (AJG 2 Weekly, FMS: B-level Journal)
[23]Li, F*., Zhu, D., Lin, M.-T., & Kim, P. B. (2024). The Technology Acceptance Model and Hospitality and Tourism Consumers’ Intention to Use Mobile Technologies: Meta-Analysis and Structural Equation Modeling. Cornell Hospitality Quarterly, 65(4), 461-477.(AJG 2 Weekly, FMS: B-level journal, best paper of the year)
[24] Li, F., He, X * (supervised students) ., & Hu, L. (2025). The influence of co-creation of souvenirs on tourists’ willingness to pay a price premium: the moderating role of self-efficacy. Current Issues in Tourism, 1–17.(AJG 2 Weekly, FMS: B-level journal)
[25] Li, F.,&Ma, J * (guided students) (2025). How personal and social interactive engagement in tourism literals can stimulate consumption: interaction with self consistent and self consistency. Current Issues in Tourism, 1 – 18
[26] Li, F.,&Su, Q * (supervised students) (2025). Feeling young and preferring variety: the influence of subjective age on variety seeking implications in travel choices. Current Issues in Tourism, 1 – 17
[27] Li, F.,&Su, Q * (supervised students) (2025). How does physical crowding shape preference for luxury travel? Current Issues in Tourism, 1 – 20
[28]Li, F., Zhang, G*., & Liu, Y. (2025). The lonely traveller’s mind: exploring the influence of loneliness on revisit intention. Current Issues in Tourism, 28(7), 1046–1061.(AJG 2 Weekly, FMS: B-level journal)
[29]Xu, X.., Xue, K., & Li, F*. (2024). The effect of price perception on tourists’ relative deprivation and purchase intention. Current Issues in Tourism, 27(1), 59-75.(AJG 2 Weekly, FMS: B-level journal)
[30] Li, F.,&Zhou, Z * (supervised students) (2024). How does travel social media influencer humour influence viewers’ visit intention? Current Issues in Tourism, 27 (23), 4148 – 4164
[31]Wang, L., Guo, Z., Li, F*., & Xu, X (2024). Show me the destination or show me the tourist? Effect of image-based user-generated advertisement type on tourists’ destination interest. Current Issues in Tourism, 27(23), 4354–4373. (AJG 2 Weekly, FMS: B-level journal)
[32] Shang, Y (supervised student) , Li, F *.,&Su, Q (supervised students) (2023). The influence of big data enabled price discrimination on tourists' continuity use intention to mobile applications: a technology that avoidance perspective. Current Issues in Tourism, 26 (19), 3209-3230
[33] Li, F.,&Su, Q * (supervised students) (2022). The roles of novelty seeking and food authenticity in your travelers' decision making process at night markets: an application of a model of good directed behavior. Current Issues in Tourism, 25 (14), 2322-2337
[34]Li, F., He, C., & Qiao, G*. (2021). Attributes that form romantic travel experience: a study of Chinese Generation Y tourists. Current Issues in Tourism, 24(15), 2130-2143. (AJG 2 Weekly, FMS: B-level journal)
[35]Liu, J., & Li, F*. (2025). Temporal perspective shapes customers’ food preference: hedonic versus eudaimonic motives for activities. Journal of Retailing and Consumer Services, 87, 104377. (SSCI, AJG 2 Weekly issue)
[36] Ma, J (supervised students) , & Li, F*. (2023). Does ‘chicken soup for the soul’ on the product packaging work? The mediating role of perceived warmth and self-brand connection. Journal of Retailing and Consumer Services, 70, 103160. (SSCI, AJG 2 Weekly)
[37] Li, F.,&Ma, J * (supervised students) (2024). The interaction effect of time methods and destination related user generated content apparent on view intent: A constructive perspective. Tourism Management Perspectives, 54, 101315. (SSCI, AJG 2 Weekly)
[38]Li, F., & Zhang, G*. (2021). Border resident perceptions of sanctions and tourism: A case study of North Korea. Tourism Management Perspectives, 38, 100821.(SSCI, AJG 2 Weekly)
[39]Li, F., & Wang, B*. (2020). Social contact theory and attitude change through tourism: Researching Chinese visitors to North Korea. Tourism Management Perspectives, 36, 100743. (SSCI, AJG 2 Weekly)
[40]Li, F*. (2020). Understanding Chinese tourists’ motivations of sharing travel photos in WeChat. Tourism Management Perspectives., 33, 100584. (SSCI, AJG 2 Weekly)
[41] Li, F.,&Zhou, Z * (supervised students) (2023). The interaction effect of sender type and destination stereotype on destination evaluation. Journal of Travel&Tourism Marketing, 40 (9), 878-893. (SSCI, AJG 2 Weekly)
[42] Li, F.,&He, X * (supervised students) (2023). The interaction effect of reward type and mindset on online travel community promotion intention: the mediating roles of identification and community commitment. Journal of Travel&Tourism Marketing, 40 (4), 294-309. (SSCI, AJG 2 Weekly)
[43] Ma, J (supervised students) , & Li, F*. (2022). Effects of psychological distance and social influence on tourists’ hotel booking preferences. Journal of Travel & Tourism Marketing, 39(4), 394-411. (SSCI, AJG 2 Weekly)
[44] Li, F., Su, Q * (supervised students) , &Ma, J (supervised students) (2023). How do food authenticity and sensory appeal influence tourist experience? The moderating role of food involvement. International Journal of Tourism Research, 25(1), 109-122. (SSCI, AJG 2 Weekly)
[45]Qiao, G., Li, F*., Xiao, X., & Prideaux, B. (2022). What does tourism mean for Chinese rural migrant workers? Perspectives of perceived value. International Journal of Tourism Research, 24(2),227–239. (SSCI, AJG 2 Weekly)
[46]Zhang, G., Li, F*., & Guan, J. (2025). The role of internet of things in shaping hotel booking intentions: A mixed-method investigation of customer perceptions and preferences. Journal of Hospitality and Tourism Management, 101307. (SSCI, AJG 2 Weekly)
[47] Su, Q (supervised students) , & Li, F*. (2025). The interaction effects of mortality salience and power distance belief on luxury hotel booking intention. Journal of Hospitality and Tourism Management, 63, 90-97. (SSCI, AJG 2 Weekly)
[48]Li, F., Su, Q., Guan, J., & Zhang, G*. (2023). Communicate like humans? Anthropomorphism and hotel consumers’ willingness to pay a premium price. Journal of Hospitality and Tourism Management, 56, 482-492 (SSCI, AJG 2 Weekly)
[49] Shang, Y (supervised student) , Li, F *.,&Ma, J (supervised students) (2022). Tourist gain upon a slim tourism destination: A case study of Dharavi, India. Journal of Hospitality and Tourism Management, 52, 478-486. (SSCI, AJG 2 Weekly)
[50]Lam, I. K. V., Dioko, L. A. N., & Li, F*. (2022). Evolving self-conceptions of Chinese travellers suggested by their travel photo-sharing behaviours. Journal of Hospitality and Tourism Management, 52, 331-340. (SSCI, AJG 2 Weekly)
[51]Qi, H., & Li, F*. (2021). Travelers’ emotional experiences during the COVID-19 outbreak: The development of a conceptual model. Journal of Hospitality and Tourism Management, 47, 389-397. (SSCI, AJG 2 Weekly)
[52]Qi, H., Li, F*., & Ka, X. (2020). Beyond traveling and working: Place attachment of the Chinese local working tourists. Tourist Studies, 20(3), 371-388. (SSCI, AJG 2 Weekly)
[53]Li, F, Ma, J., & Tong, Y*. (2024). Livestreaming in tourism: What drives tourism live streamers to share their travel experiences? Tourism Review, 79 (3), 780-795. (SSCI)
[54] Li, F., Shang, Y * (supervised students) , &Su, Q (supervised students) (2023). The influence of immersion on tourists’ satisfaction via perceived attractiveness and happiness. Tourism Review, 78(1), 122-141. (SSCI)
[55] Ma, J (guided student) , Li, F *.,&Shang, Y (supervised students) (2022). Tourist scams, moral emotions and behaviors: impacts on moral emotions, dissatisfaction, revisit intention and negative word of mouth. Tourism Review, 77(5), 1299-1321. (SSCI)
[56]Li, F*. (2025). When and why personalized tourism recommendations reduce purchase intention? Information Technology & Tourism, 27(1), 285-305. (SSCI)
[57]Li, F., Wen, J., & Ying, T*. (2018). The influence of crisis on tourists’ perceived destination image and revisit intention: An exploratory study of Chinese tourists to North Korea. Journal of Destination Marketing & Management, 9, 104-111. (SSCI)
[58]Yi, B., Li, F*., Shi, D., & Pei, K. (2025). Single-sided or double-sided messages? Message sidedness and travel influencer marketing effectiveness1. Asia Pacific Journal of Tourism Research, 1–19. (SSCI)
[59]Li, F*., & Ryan, C. (2015). Chinese Tourists' Motivations and Satisfaction of Visiting North Korea. Asia Pacific Journal of Tourism Research, 20(12), 1313-1331. (SSCI)
[60]Li, F*. (2020). Factors Influencing Chinese Students’ Choice of an International Branch Campus: A Case Study. Journal of Studies in International Education, 24(3), 337-351. (SSCI)
[61]Li, F., Qi, H*., & Guo, Q. (2021). Factors influencing Chinese tourism students’ choice of an overseas PhD program. Journal of Hospitality, Leisure, Sport & Tourism, 29, 100286. (SSCI)
[62]Li, F., & Qi, H*. (2019). An investigation of push and pull motivations of Chinese tourism doctoral students studying overseas. Journal of Hospitality, Leisure, Sport & Tourism Education, 24, 90-99. (SSCI)
[63]Li, F*. (2020). Chinese Tourists’ Barriers to Sharing Travel Photos in WeChat. Sustainability, 12(3), 887. (SSCI)
[64]Zhang, G., Li, F*., & Guan, J. (2025). Crisis Management and the Organisational Learning of Local Travel Agencies: Lessons Learned from the COVID-19 Pandemic. Journal of Quality Assurance in Hospitality & Tourism, 26(2), 360–381. (ESCI)
[65]Li, F*., Zhu, D., Lin, M. T., & Kim, P. B. (2024). A meta-analysis of tourists’ destination visits and theory of planned behavior: the moderating roles of destination scale and cultural difference. Tourism Recreation Research, 1–17. (ESCI)
[66] Su, Q (supervised students) , & Li, F*. (2024). The influence of tourists’ sensory experiences of Street Food on Destination Loyalty: The Mediating Roles of Delight and Place Attachment. Journal of China Tourism Research, 20(3), 587–611. (ESCI)
[67] Li, F.,&Ma. J * (supervised students) (2024). Anger and contempt toward tourist scams: Relationships with perceived deception and negative word of mouth. Journal of China Tourism Research, 20(3), 612–632. (ESCI)
[68]Li, F., & Zhang, L*. (2023). The Influence of COVID-19 on Vocational Hospitality and Tourism Students’ Career Choices. Journal of China Tourism Research, 19(1), 74-91. (ESCI)
[69]Qi, H., & Li, F*. (2021). Understanding the Study Experience of Chinese Tourism Doctoral Students Studying Overseas. Journal of China Tourism Research, 17(3), 341-359. (ESCI)
[70]Liu, Y.-F., Zhu, Y.-B., Wu, H.-H., & Li, F*. (2024). Are there any differences in the tourists’ perceived destination image between travel e-commerce platforms and social media platforms? Tourism Critiques: Practice and Theory, 5(2), 229-253.
[71]Li, F*. (2024). The influence of the base option’s price format on tourists’ upgrade intention: the moderating role of tourists’ mindsets. Tourism Critiques: Practice and Theory, 5(1), 65-81.
[72]Li, F*. (2023). Souvenir in tourism research: a literature review and future agenda. Tourism Critiques: Practice and Theory, 4 (1/2), 15-27.
[73] Li Fangxuan&Peng Cheng * (students under guidance) (2025). Research on the mechanism of social presence affecting the willingness to pay premium of digital cultural tourism products: based on SOR theory Journal of Central China Normal University (Natural Science Edition), 59 (03), 401-412
Academic paper (not the first author or corresponding author)
[1]Ying, T., Tang, J., Wen, J., Ye, S*., Zhou, Y., & Li, F. (2021). Traveling with pets: Constraints, negotiation, and learned helplessness. Tourism Management, 82, 104183. (AJG4 Weekly, FMS: A-level journal)
[2]Ryan, C*., Minghui, S., Xiaoyu, Z., Li, F., Ping, L., Jun, G., Jin, Y., & Lin, H. (2017). Illustrations of Chinese tourism research. Tourism Management, 58, 229-234. (AJG4 Weekly, FMS: A-level journal)
[3]Liu, Y., Li, F., Zhang, G*., & Zhang, J. (2024). Warm hearts, happy lodgings: how peer-to-peer accommodation micro-entrepreneurs can foster sharing citizenship behavior. Journal of Hospitality & Tourism Research, 10963480241265786. (AJG 2 Weekly, FMS: B-level journal)
[4]Li, Z*., Li, F., & Ryan, C. (2021). Perceiving North Korea through Chinese tourists’ eyes. Tourism Review, 76(1), 150-163. (SSCI)
Conference Papers
[1] Li Fangxuan&Su Qianqian * (supervised students) (2024). The impact of social crowding on tourists' diversification seeking in their subsequent travel choices 2025 Annual Meeting of Tourism Science. Qingdao, China. (Best conference paper)
[2] Ma, J (supervised students) , & Li, F*. (2024). How Personal and Social Interactive Engagement in Tourism Rituals Can Stimulate Consumption: Interaction with Self-Construal and Self-Congruity. 2024 Asia Pacific Tourism Association Annual Conference, Macau, China. ( Best conference paper)
[3] Su, Q (supervised students) , & Li, F*. (2024). When Timing Matters: Influence of Temporal Distance on The Persuasiveness of Recommendation Agents. 2024 Asia Pacific Tourism Association Annual Conference, Macau, China.
[4] He, X (supervised student) , & Li, F*. (2022). The impact of anthropomorphism level of service robots on consumers’ preferences for self-improvement products. Tourism Science Journal Annual Conference. Shanghai, China.
[5]Qi, H., Li, F*., & Milne, S. (2019). Niue’s destination image: A perspective from the travel experiences of international visitors. 50th Conference of TTRA International. Melbourne, Australia.
[6]Sun, M*., Milne, S., & Li, F. (2017). The Chinese Market for South Pacific Island Tourism. In Third East-West Dialogue on Tourism and the Chinese Dream. Gold Coast, Australia.
[7]Li, F*., Wen, J., & Ying, T. (2017). Chinese tourists’ perceptions of nuclear crisis in North Korea. In C.Lee, S. Filep, J.N. Albrecht, Coetzee, W.J.L (Eds.), Time for big ideas? Re-thinking the field for tomorrow (pp. 251-258). Dunedin, New Zealand: University of Otago.
[8]Wen, J., Li, F*., Ying, T., & Lockyer, T. (2016). Destination image and perceived risk of visiting Ukraine: An exploratory study of Chinese male outbound tourists. In International Society of Travel and Tourism Educators. Hangzhou, China.
[9]Li, F*, & Ryan, C. (2016). North Korea-Chinese tourists’ evaluation of the “Hermit Kingdom”. In 22th Annual APTA Conference (pp.5 pages). Beijing, China.
[10]Lin, Y. H., Ryan, C*., Gao, J., Li, F., & Lu, Y. (2016). Mobile technologies, the search for information prior to and on arrival, and impacts on tourist satisfaction: Chinese tourists and New Zealand. In 14th APacCHRIE Conference (pp. 43 pages). Dusit Thani, Bangkok, Thailand.
[11]Li, F*. (2015). An exploratory study on the travel expectations of Chinese tourists in North Korea. In 18th Annual Waikato Student Research Conference (pp. 18 pages). Hamilton, New Zealand. ( Best conference paper)
[12]Li, F*., & Ryan, C. (2014). Understanding Chinese tourists in North Korea: Evidence from in-depth interviews. In 11th New Zealand Tourism and Hospitality Research Conference (pp. 16 pages). Hamilton, New Zealand. ( Best conference paper)
Editorial board member of academic journals
Tourism Review (SSCI Journal)
International Journal of Tourism Research (SSCI, AJG2 Weekly)
Tourism Planning and Development (AJG2 Weekly)
Academic journal reviewer
Tourism Management
Annals of Tourism Research
Journal of Business Research
International Journal of Hospitality Management
International Journal of Contemporary Hospitality Management
Journal of Sustainable Tourism
Journal of Hospitality & Tourism Research
Current Issues in Tourism
Journal of Travel & Tourism Marketing
Tourism Management Perspectives
Journal of Retailing and Consumer Services
Asia Pacific Journal of Tourism Research
Tourism Review
Journal of Destination Marketing & Management
Journal of Hospitality and Tourism Management
Journal of Hospitality & Tourism Technology
Information Processing and Management
Journal of Hospitality and Tourism Technology
Humanities & Social Sciences Communications
Asia Pacific Journal of Marketing and Logistics
Journal of Vacation Marketing
International Journal of Tourism Research
Journal of Electronic Commerce Research
Studies in Higher Education
Environment, Development and Sustainability
Tourism Planning and Development
Tourism Analysis
Journal of China Tourism Research
Journal of Smart Tourism
Tourism Recreation Research
tourism tribune
Tourism Science
Last updated: September 2025