Wang Xiuqiong

发布时间:2025-12-24浏览次数:31

1.  Introduction



Wang Xiuqiong( 1983- ), female, from Chongyang, Hubei, doctor, professor, doctoral supervisor. two thousand and eleven year seven Graduated from South China University of Technology in August, majoring in business management Management doctorate. two thousand and sixteen year three Month to two thousand and seventeen year three In September, he came to the United States with the support of the China Scholarship Council Cleveland State University , Monte Ahuja College of Business Engaged for one Visiting scholar work in. Currently, he is a full-time teacher of the Department of Tourism Management of South China University of Technology, a researcher of the Institute of Tourism Development and Industrial Planning, and the deputy director of the Research Base for the Integrated Development of Culture and Tourism in Guangzhou. He is mainly engaged in teaching and research work in corporate strategic management, marketing, tourism and exhibition management.


Preside over the National Natural Science Foundation, National Social Science Foundation and provincial and ministerial scientific research projects twenty term Among them: Youth Program of National Natural Science Foundation of China one National Social Science Fund one Humanities and Social Sciences Fund of the Ministry of Education two Project funded by the Natural Science Foundation of Guangdong Province two Project, general project of Guangdong soft science one Project, sub project of major special project of Guangdong Province, Ministry and Ministry of Soft Science one Guangzhou Philosophy and Social Science Fund two Humanities and Social Sciences Project of Guangdong Provincial Department of Education one Fundamental Research Funds for Central Universities four Doctoral Program of South China University of Technology one Think tank project of South China University of Technology one Project, Scientific Research Youth Project of School of Economics and Trade, South China University of Technology one Item; Participate in key projects of National Natural Science Foundation of China one Key Project of Philosophy and Social Sciences of the Ministry of Education two National Natural Science Foundation of China and Youth Project one National Social Science Foundation of China one Project, provincial and ministerial level project ten remainder.


Published papers in important domestic and foreign journals and international conferences such as Management World, Nankai Management Review, Tourism Journal, Journal of Management, Management Review, International Trade Issues, Economic Management, Foreign Economy and Management, etc eighty More than articles, reprinted by third-party organizations such as Xinhua Digest, People's Congress Newspapers and Xeroxed Materials eight (Reprinted in full) six Article, excerpt two Chapter); Publication of monographs two Department, compiling teaching materials four Ministry.


Has won the third prize of Excellent Achievement Award of Philosophy and Social Sciences of the Ministry of Education one The first prize and the second prize of Guangdong Provincial Excellent Achievement Award in Philosophy and Social Sciences one term 。


Email: ecwangxg@scut.edu.cn


two Research field( Research Fields )

Enterprise strategic management Corporate Strategic Management

marketing management Marketing


three Main courses( Courses offered )

Enterprise strategic management Corporate Strategic Management


Marketing Marketing


Integrated marketing communication Integrated Marketing Communication


four Educational experience( Education background )


[1] 2016.03-2017.03.  Cleveland National University( Cleveland State University ), Monte Ahuja College of Business , Enterprise Strategy and International Business Management, Global Business Management, Visiting Scholar


[2] 2008.09-2011.7  School of Business Administration, South China University of Technology, major in business management, direction of strategic management, doctor of management


[3] 2004.09-2007.07  School of Business Administration, South China University of Technology, majoring in Enterprise Management with a focus on Marketing, obtained a Master's degree in Management


[4] 2000.09-2004.07  School of Business Administration, Hunan University, majoring in business administration, bachelor of management



five Work experience( Experience )


[1] 2011.07 - 2015.9.  Lecturer, School of Economics and Trade, South China University of Technology


[2] 2015.09 - two thousand and twenty point nine Associate Professor and Master Supervisor, School of Economics and Business, South China University of Technology


[3] 2020.09 - two thousand and twenty-one point seven Professor, Department of Tourism Management, South China University of Technology


[4] 2021.07 - To date Professor, Doctoral Supervisor, Department of Tourism Management, South China University of Technology



six Vertical research projects( Research Projects )


Part one : Preside over the overview of scientific research projects:


National Natural Science Foundation of China one Project (Youth Project)


National Social Science Foundation of China one Item (general item)


Humanities and Social Sciences Fund Project of the Ministry of Education two Project (Youth Project one Project, planning project one Item)


Natural Science Foundation of Guangdong Province two Item (doctor start one Item one Item)


Guangdong Soft Science Project two Item (general item one Project, sub project of major project one Item)


Guangzhou Philosophy and Social Science Fund two term


General Project of Humanities and Social Sciences of Guangdong Provincial Department of Education one term


Scientific Research Funds for Central Universities four Item( one Young Xiang, two On the item surface, one Item promotion)


Various scientific research projects of South China University of Technology four term


Part two Scientific research projects presided over


[1] 2020 General program of National Social Science Fund of the year: Chinese enterprises “ The Belt and Road Initiative ” Research on the Institutional Complexity of Direct Investment in Countries along the Belt and Road and Its Countermeasures( 20BGL032 ), Study time: 2020.10-2023.06 , host, in research;


[2] 2014 Youth Program of National Natural Science Foundation of China Research on the Uncertainty of Institutional Environment and Its Impact on the Vertical Integration Mode of Enterprises from the Perspective of Management Cognition ( seventy-one million four hundred and two thousand and fifty-five ), Study time: 2015.01-2017.12 , host, conclusion;


[3] 2018 Annual Humanities and Social Sciences Fund Planning Project of the Ministry of Education: Dual Constraints of System and Resources on Chinese Private Enterprises OFDI Research on the Influence Mechanism of Entry Mode: Based on the Cognitive Perspective of Managers( 18YJAZH085 ), Study time: 2019.1-2021.12 , host, conclusion;


[4] 2014 Youth Project of Humanities and Social Sciences Fund of the Ministry of Education of the year: the impact of market segmentation on enterprises' cross regional market entry mode: mechanism and empirical study( 14YJCZH142 ), Study time: 2015.01-2017.12 , host, conclusion;


[5] 2019 General programs of Guangdong Provincial Natural Science Foundation of the Year: China's private enterprises under the dual constraints of resources and institutions OFDI Influence mechanism of entry mode selection ( 2019A1515011944 ), Study time: 2019.10-2022.10 , host , under research ;


[6] 2013 The Natural Science Foundation of Guangdong Province in: The Uncertainty of Institutional Environment in the Transition Period and Its Impact on Enterprises' Choice of Cross regional Market Entry Mode: Impact Mechanism and Empirical Research( S2013040015292 ), Study time: 2013.10-2015.10 , host, conclusion;


[7] 2013 General Project of Guangdong Soft Science of the Year: Research on Financial Support System to Promote the Development of Small and Micro tech Enterprises in Guangdong Province( 2013B070206023 ), Study time: 2015.1-2015.12 Host, conclusion of the topic;


[8] 2014 Guangzhou Philosophy and Social Science Fund Project of the Year: Construction and Empirical Research on Monitoring Indicator System of Guangzhou Urban Ecological Civilization Construction Process( 14G fourteen ), Study time: 2014.6.1-2015.6.30 , host; The topic has been completed, and the grade of the conclusion is excellent. The research results of the topic have been selected into the Guangzhou Social Science Achievement Report.


[9] 2012 Guangzhou Philosophy and Social Science Fund of the Year: Guangzhou “ Two oriented society ” Research on Construction and Application of Process Monitoring Indicator System( 12QN07 ), Study time: 2012.6-2013.12 , host; Closed, closing grade: good.


[10] 2012 The Project of Guangdong Provincial Education Department's Seedling Project (Humanities and Social Sciences) in: The Choice of Enterprise's Cross regional Market Entry Mode under the Institutional Environment in the Transition Period: Impact Mechanism and Path( 2012WYM_0010 ), Study time: 2013.1-2014.12 , host, conclusion;


[11] 2021 Fundamental Research Funds for Central Universities of the Year: Direction of institutional differences, relationship networks, and location selection for cross-border mergers and acquisitions: based on “ The Belt and Road Initiative ” Empirical Research on Countries along the Belt and Road ( ZLTS2021009 ), Study time: 2021.1-2022.12 , Moderator , under research ;


[12] 2019 Fundamental Research Funds for Central Universities of the Year: Home country institutional constraints, social network and Chinese private enterprises OFDI Enter mode selection ( XYMS201907 ), Study time: 2019.7-2021.12 , Moderator , Conclusion ;


[13] 2014 Special Fund Project of Fundamental Research Funds for Central Universities of the Year: The Influence Mechanism of Institutional Environment Uncertainty on the Vertical Integration Mode of Enterprises in the Transition Period( 2014XMS06 ), Study time: 2014.1-2015.12 , host, excellent conclusion;


[14] 2012 Annual Fundamental Research Funds for Central Universities: The Impact Mechanism of Institutional Differences during the Transformation Period on Enterprises' Cross regional Market Entry Mode Selection: An Integrated Perspective( X2jmD2118840 ) , Study time: 2012.1-2012.12 , host, excellent conclusion;


[15] “ Research on the Development and Application of Guangdong Modern Service Industry Public Support Platform ” Youth Teacher Support Fund, a sub project of the provincial and ministerial major project of production, education and research( 2009B090200062-8 ): Path of financial system construction of small and micro technology-based enterprises in Guangdong Province based on the road map method. Research time: 2015.1-2016.12 , host, conclusion;


[16] 2011 The Doctoral Program of South China University of Technology in: The Mechanism of the Impact of the Institutional Environment on the Choice of Enterprises' Cross regional Market Entry Modes in the Transition Period. Research Time: 2012.1-2013.12 , host, conclusion;


[17] 2016 Think tank project of South China University of Technology in: empirical research on the shift of focus, spatio-temporal evolution and influencing factors of ecological civilization in Guangdong Province, research time: 2017.1-2017.12 , host, conclusion;


[18] 2013 Youth Project of School of Economics and Business of South China University of Technology in: Research on the Impact Mechanism of Consumer Purchase Decisions in the E-commerce Environment, Research Time: 2013.10-2015.12 , host, conclusion;


[19] 2011 Annual Research Launch Project of the School of Economics and Trade, South China University of Technology: The Impact Mechanism of Institutional Environmental Uncertainty on Cross Regional Market Entry Modes during the Transition Period: An Empirical Study Based on the Chinese Scenario( x2jmN8111240 ), Study time: 2012.1-2013.12 , host, conclusion;


Part three National level projects involved


[19] 2008 Key Project of National Natural Science Foundation of China in: Research on the Integration Strategy and Dynamic Competition of Chinese Enterprises in the New Situation( seventy million eight hundred and thirty-two thousand and three ), Study time: 2009.1-2012.12 , one of the sub project leaders (host: Professor Lan Hailin), conclusion;


[20] 2005 year Key Project of Philosophy and Social Sciences Research of the Ministry of Education Research on the Growth and Restructuring of Chinese Enterprise Groups( 04JZD0018 ), Study time: 2005.1-2012.12 , one of the sub project leaders (chief expert: Professor Lan Hailin), conclusion;


[21] 2015 The major research projects of philosophy and social sciences of the Ministry of Education in the year: “ Research on the Transformation and Upgrading Strategy of China's Manufacturing Industry ” (Item No.: 15JZD020 ), Study time: 2016.1-2019.12 , one of the sub project leaders (chief expert: Professor Lan Hailin), in research;


[22] 2015 Key projects of the National Social Science Fund of the year: “ Research on Strategic Response and Policy Suggestions of Advantage Manufacturing Enterprises under the Pressure of Transformation and Upgrading System( 15AGL003 ) ” , Study time: 2015.7-2018.12 , participants, conclusion;


[23] 2018 General Project of National Natural Science Foundation of China in: Institutional Complexity and Organizational Strategic Response of Cross border Mergers and Acquisitions of Chinese Enterprises: Dynamic Evolution, Mechanism and Strategic Effectiveness( seventy-one million eight hundred and seventy-two thousand and fifty-three ), Study time: 2019.01-2022.12 , participant, in research;


[24] 2012 General Project of National Natural Science Foundation of China in: Institutional Environment of Local Market Segmentation, Core Competence and Growth Strategy Selection of Private Enterprises: Theoretical Model and Empirical Research( seventy-one million two hundred and seventy-two thousand one hundred and thirty-three ), Study time: 2013.1-2016.12 , participants, conclusion.


[25] 2011 Youth Project of National Natural Science Foundation of China in: Research on the Influence of Local Market Segmentation Institutional Environment on the Choice of Enterprises' Cross regional Market Entry Mode and Its Mechanism( seventy-one million one hundred and two thousand and fifty-two ), Study time: 2012.01-2014.12 , participants, conclusion;


[26] 2011 General Project of National Social Science Fund of the Year: Cross regional market entry mode of enterprises in the context of growth mode transformation( 11BGL008 ), Study time: 2011.6-2013.12 , participants, conclusion;



seven Horizontal project( Enterprise Projects )


[1] 2017.08-2018.08, Development strategy of Dayang Electric Machinery Group Co., Ltd., participant;


[2] 2015.08-2016.08, Development strategy of Guangdong Zhongshan Materials Group Co., Ltd., participant;


[3] 2014.08-2015.03, Development strategy of Guangdong Medium and Light Sugar Industry Group Co., Ltd., participant;


[4] 2012.08-2013.12, Participant in the research on business model innovation of Guangdong provincial business enterprise groups;


[5] 2012.03-2012.08, Development strategy of Guangdong CTS Group, participant;


[6] 2011.06-2012.06, Participant in the research on industry selection and industry positioning of Zhaoqing City, Guangdong Province;


[7] 2011.05-2011.10, Research on Development Strategy of Guangzhou and Xinglong Food Technology Group, Participant .



eight Published papers( Papers )


[1]  A Qualitative Meta analysis of the Integration Process of Reverse Cross border Mergers and Acquisitions of Chinese Enterprises [J] (Third author), Management World , two thousand and twenty-one ,( eleven ) :159-183.


[2] Review of Performance Feedback Theory: Knowledge Framework and Research Prospect [J] (The first author is my graduate student, and I am the second), Nankai Management Review , two thousand and twenty-one ( employment )


[3] Influential factors of market entry mode based on institutional basis view: theoretical model construction and proposition of related research [J] (Tutor first, myself second) , Nankai Management Review , 2010,12(6):77-90.


[4] International Expansion of Multinational Corporations in Emerging Markets: Knowledge Framework and Research Review [J] (Third author) , Nankai Management Review , two thousand and nineteen , twenty-two ( six ): 99-113.


Note: This article has been reprinted by the International Economic Digest, a copy of the newspaper materials by the Book and Newspaper Information Center of Renmin University of China, two thousand and twenty The two stage .


[5] A review of classification theory: a framework based on classification process [J] (Corresponding author) , Nankai Management Review , two thousand and twenty , twenty-three ( six ): 200-213.


[6] Research on the Driving Mechanism of Diversified Mergers and Acquisitions of China's Tourism Listed Companies —— Qualitative Comparative Analysis Based on Fuzzy Set [J] (First author), Journal of Tourism , two thousand and twenty-one , thirty-six ( one ): 52-68.


[7] Knowledge structure and theme evolution of industrial cluster research [J] (First author), Tropical Geography , two thousand and twenty-one , forty-one ( one ): 190-205.


[8] Tourism Research with Rooted Theory: Rigidity and Academic Contribution —— Take the academic papers of important tourism management journals at home and abroad as an example [J] (First author), Tourism Forum , two thousand and twenty , thirteen ( five ): 81-99.


Note: This article has been reprinted in full by the National People's Congress Newspaper Information Center in its copy of the newspaper Tourism Management, two thousand and twenty-one The three stage .


[9] Spatial correlation and influencing factors of exhibition industry development —— Take Bohai Rim as an example [J] (First author), 《 Tourism Forum 》 , two thousand and twenty , fourteen ( one ): 75-86.


[10] The Direction of Institutional Difference, Relationship Network and Location Selection of Transnational Investment [J] (Third author), Journal of Management Engineering , two thousand and twenty-one ( employment )


[11] The Knowledge Structure and Review of Cross border M& A Research [J] (Corresponding author), Management Review , two thousand and twenty ( employment )


[12] The Impact Mechanism of Institutional Environment Uncertainty on the Vertical Integration Model of Enterprises: the Role of Cognitive Bias and Dynamic Capability [J] (Corresponding author), Management Review , 2019, 31 ( four ): 169-184.


Note: This article has been reprinted in full by the Renmin University of China Book and Newspaper Information Center in the copy of the newspaper materials Enterprise Management Research, two thousand and nineteen The nine stage .


[13] Knowledge Structure and Dynamic Evolution of Market Segmentation Research: Based on 1998-2015 year CSSCI Bibliometric Analysis of Economic and Management Periodicals Database [J] (Corresponding author), Management Review , two thousand and eighteen , thirty ( twelve ) :257-275.


[14] Bibliometric Analysis of Institutional Logic Research [J] (Third author), Management Review , two thousand and seventeen , twenty-nine ( three ): 90-109.


[15] Institutional differences, cross regional business experience of enterprises and market entry mode [J] (Corresponding author), Management Review , two thousand and sixteen , twenty-eight ( four ): 166-177.


[16] Research on the Impact of Performance Expectation Gap on the Entry Mode of Chinese Enterprises in Cross border M& A [J] (Corresponding author)《 Journal of Management , two thousand and twenty-one , eighteen ( four ): 502-511


[17] A Review of Research on Vertical Integration Strategy of Enterprises from the Perspective of Theory [J] (Corresponding author)《 Journal of Management , two thousand and twenty , seventeen ( three ): 456-466.


[18] Research status and development of principal-agent theory from the perspective of multi-level context embedding [J] (Corresponding author)《 Journal of Management , two thousand and seventeen , fourteen ( six ): 936-946.


[19] The Current Situation Evaluation and Development Suggestions of Chinese Management Local Research : Take academic papers based on institutional theory as an example [J] (Corresponding author), Journal of Management , two thousand and sixteen , thirteen ( ten ): 1435-1445.


Note: This article has been reproduced in full by Xinhua Digest, two thousand and seventeen The five Period; Reprinted in Management Abstracts, a copy of the newspaper of the National People's Congress, two thousand and seventeen The one Period; Won the second prize of Excellent Achievement Award of Philosophy and Social Sciences of Guangdong Province


[20] be based on ABC Review on Research Progress of Domestic Dynamic Capability of Integrated Framework [J] (Corresponding author), Journal of Management , two thousand and sixteen , thirteen ( six ): 938-946.


Note: This article has been reprinted in full by the People's Congress Press and Publication Information Center's copy of the newspaper material Enterprise Management Research, two thousand and sixteen The eight stage .


[21] Evaluation of the Application of Resource Dependence Theory in Organizational Management Research : be based on one hundred and eleven Bibliometric Analysis of Three Economic and Management Academic Journals [J] (Corresponding author), Journal of Management , 2015,12 ( one ): 61-71.


[22] Advertising and Product Quality Competition Strategy of Duopoly Enterprises Based on Goodwill [J] (Second author), Journal of Management , two thousand and ten , seven ( eight ): 1152-1158.


[23] The Knowledge Structure and Future Prospects of the Research on the Global Value Chain Status of China's Manufacturing Industry [J] (Corresponding author), International Trade Issues , two thousand and eighteen ,( twelve ): 149-167.


[24] Knowledge Structure and Future Research Prospects of Chinese Enterprise Transformation and Upgrading Research [J] (Fourth author), Research and Development Management , two thousand and twenty , thirty-two ( two ): 167-178.


[25]  Evaluation of the Application of Institutional Theory in Domestic Strategic Management [J] (Third author), Economic Management , two thousand and fifteen , thirty-seven ( ten ): 188-199.


Note: This article has been reprinted in full by Management Science, a copy of the newspaper material, by the Book and Newspaper Information Center of Renmin University of China . 


[26]  A Review of the Research on Regional Diversified Entry Mode of Enterprises Based on Institutional Basis [J] (Second author), Foreign Economy and Management , two thousand and ten ( nine ): 23-30. 


[27]  The Impact of Corporate Social Capital on Cross regional Market Entry Modes in the Context of Transitional Economy: the Construction of Theoretical Framework and the Proposition of Research [J] (First author), Scientific Decision Making , two thousand and eleven , (1) : 54-63.


[28]  New Progress in Enterprise Strategic Management Research: Based on Institutional Economics and Organizational Sociology [J] (First author), Journal of Hebei University of Economics and Trade , two thousand and eleven , thirty-two ( four ) :16-21. 


[29]  The construction path of key discipline construction policy system in local key engineering colleges: based on the road map method [J] (First author), Research on Higher Engineering Education , two thousand and fifteen ,( six ): 151-156.


[30]  Comprehensive evaluation and prediction of ecological civilization social process monitoring : Based on Guangdong Province 2000-2013 Annual tracking data [J] (First author), Statistics and Decision Making , two thousand and sixteen ( four ): 117-121.


[31] 2010 to two thousand and fourteen Bibliometric Analysis of China's Convention and Exhibition Research in [J] (First author), Tropical Geography , two thousand and sixteen , thirty-six ( two ): 303-312.


[32] Coupling and coordinated development of ecological civilization construction and industrial upgrading in Guangdong Province [J] (Corresponding author), Research on Science and Technology Management , two thousand and twenty-one ,( five ): 176-187.


[33]  The construction path of financial support policy system for small and micro technology-based enterprises in Guangdong Province: based on the road map method [J] (First author), Research on Science and Technology Management , two thousand and sixteen , thirty-six ( ten ) :13-18.


[34]  The construction path of China's ecological compensation system and policy system : Roadmap based approach [J] (First author), Journal of Central South University (Social Sciences Edition) , two thousand and fourteen , twenty ( six ): 108-114.


[35]  Guangdong Province twenty-one Comprehensive evaluation and spatial differentiation of ecological civilization development in prefecture level cities [J] (First author), Research on Science and Technology Management , 2014, 35 ( fifteen ): 76-80.


[36]  China thirty-one Comprehensive evaluation and spatial differentiation of ecological civilization construction level in provincial administrative regions [J] (First author), East China Economic Management , two thousand and fifteen , twenty-nine ( four ): 52-56+146.


[37] An Organizational Ecological Analysis of the Listing Rules of Tourism Enterprises: Based on the Regulatory Role of Market Segmentation and Political Relevance [J] (First author), East China Economic Management , two thousand and nineteen , thirty-three ( nine ): 161-170.


[38] Overview of China's Industrial Policy Research [J] (Corresponding author), East China Economic Management , two thousand and twenty , thirty-seven ( five ): 81-95.


[39]  Comparative Analysis of the Development Center of Ecological Civilization and the Track of Economic Center of Gravity in China [J] (Corresponding author), East China Economic Management , two thousand and sixteen , thirty ( two ): 34-41.


[40] Dynamic tracking of frontier in local conservation research: based on 1981-2015 year CNKI Knowledge Graph Analysis of Database [J] (Corresponding author), East China Economic Management , two thousand and sixteen , thirty ( ten ) :155-161.


[41] Spatiotemporal evolution characteristics and influencing factors of ecological civilization: a case study of Guangdong Province [J] (Fourth author), East China Economic Management , two thousand and seventeen , thirty-one ( eleven ): 36-43.


[42] China thirty-one Coupling and coordinated development of ecological civilization construction and industrial upgrading in provincial administrative regions [J] (Corresponding author), Statistics and Decision Making , two thousand and twenty ,( twenty ): 58-61.


[43] The spatio-temporal evolution and driving factors of China's ecological civilization development [J] (Corresponding author), Resources and Environment in Arid Areas , two thousand and sixteen , thirty ( eight ): 1-9.


[44]  The Mechanism of Local Market Segmentation for Chinese Enterprises to Implement Cross regional Integration Strategy [J] (Second author), Scientific Decision Making , 2012(7):81-93.


[45]  Institutional Basis and Conceptual Connotation of Market Segmentation: From the Perspective of Institutional Theory of Organizational Sociology [J] (Third author), Journal of Hebei University of Economics and Trade , two thousand and twelve , thirty-three ( one ): 11-16.


[46] An Empirical Study on the Impact of Information Processing Motivation on Advertising Effect [J] (Tutor first, myself second)《 2006JMS Annual Conference of Chinese Marketing Science, 2006.10. (Top academic conference in domestic marketing field)


[47] Current situation, problems and countermeasures of strategic positioning of local key engineering colleges: based on Guangdong University of Technology, etc eleven Empirical analysis of colleges and universities [J] (Second author), Exploration of Higher Education , two thousand and ten point five : 54-59. (This article was two thousand and ten The five Index of Higher Education Trends (internal)


[48] Wang Xiuqiong, et al., Research on Dynamic Monitoring of Guangzhou's Urban Ecological Civilization Construction Process was selected into the Guangzhou Social Science Achievement Report, two thousand and fifteen year thirteen Period, two thousand and fifteen year eight month thirty-one On two thousand and fifteen year nine month twenty-three He was personally instructed by the Secretary of the CPC Guangzhou Municipal Committee, the Mayor of Guangzhou and other leaders.



nine Compile textbooks and works( Books )


[1]  Written by Wang Xiuqiong and Lan Hailin .  Research on the Impact Mechanism of Institutional Environment on Enterprises' Cross regional Market Entry Mode in the Transition Period .  Beijing: Economic Science Press, two thousand and twelve


[2]  Lan Hailin is waiting, with Wang Xiuqiong participating in the editing .  Research on the Growth and Restructuring of Chinese Enterprise Groups, Economic Science Press, two thousand and thirteen

(Won the first prize of Guangdong Province Excellent Achievement Award in Philosophy and Social Sciences and the third prize of the Ministry of Education Excellent Achievement Award in Philosophy and Social Sciences)


[3]  Liu Zhichao Chief Editor, Wang Xiuqiong Deputy Chief Editor .  Modern Marketing and Negotiation .  Shanghai: Shanghai Jiaotong University Press, two thousand and twelve


[4]  Edited by Bai Jing and Tao Shaojing .  Win in “ Challenge Cup ” Guide to the National Undergraduate Entrepreneurship Plan Competition .  Beijing: Tsinghua University Press, 2009.  Wang Xiuqiong wrote the fourth chapter of the book, How to Write a Business Plan


[5]  Edited by Liu Zhichao .  Business Negotiation (Country) “ the 11th Five-Year ” Planning Textbook), Guangzhou: Guangdong Higher Education Press, 2006.  Wang Xiuqiong wrote Chapter II Basic Theory of Business Negotiation and Chapter X Wonderful Cases of Business Negotiation


[6]  Edited by Liu Zhichao and Chen Kehe .  International Marketing Planning, China Business Press, two thousand and six Wang Xiuqiong wrote the fourth chapter of the book, International Market Research Planning


ten Award and reputation( Honors )


[1] 2020 year eight In April, it was awarded South China University of Technology 2019-2020 school year “ Excellent head teacher ” 。


[2] 2020 year eleven In June, the team under his guidance was in the third session of national college students “ Green Exhibition Innovation Challenge ” Won in “ National third prize ” 。


[3] 2017 year six In July, the team under his guidance was invited to participate in the 7th National Undergraduate E-commerce “ Innovation, Creativity and Entrepreneurship Challenge ” Winning the award “ Second Prize of Guangdong Province ” 。


[4] two thousand and fifteen year five In January, the team under guidance “2015 Cross Strait College Students Creative Exhibition Planning Competition ” Won the championship, the first prize and the best creative award in the competition.


[5]2014 year twelve month fourteen Day, the team instructed in “2014 The National University Business Elite Challenge Competition ” I won the first prize, and I won the award of excellent tutor.


[6]2014 year twelve month fourteen Day, the team instructed in “2014 The National University Business Elite Challenge Competition ” I won the second prize “ Outstanding Tutor Award ” 。


[7]2014 year eleven In April, won the Undergraduate Teaching Excellence Award of South China University of Technology( two thousand and fourteen Outstanding Instructor Award for Undergraduate Graduation Thesis ().


[8]2013-2014 , 2014-2015 The annual student teaching evaluation results rank first in the hospital 10% ;


[9]2013 year eleven The paper Research on the School Enterprise Cooperation Model of Exhibition Majors in Research Universities from the Perspective of Win Win Culture written by Yue “2013 In the annual teaching and research thesis solicitation activity of South China University of Technology campus ” Won the third prize.


[10]2010 In, won the sixth “ Social network and relationship management ” Academic Seminar Papers “ the first prize ”.


[11]2006 Guangdong Province “ Excellent graduate student in South Guangdong ”


[12]2006 The 5th Challenge Cup National Undergraduate Entrepreneurship Competition “ Silver medal of national competition ”


[13]2006 The 5th Challenge Cup National Undergraduate Entrepreneurship Competition “ Guangdong Provincial Gold Medal ”.