Wu Zhicai（ Wu zhicai ）, doctor, professor, doctoral supervisor（ professor ）Department of Tourism Management / Tourism development and planning research President of the Institute, E-mail: zhcwu@scut.edu.cn
Email: zhcwu@scut.edu.cn
1、 Profile（ Personal profile)
Wu Zhicai, doctor, professor, doctoral supervisor. Department of Tourism Management / President of Tourism Development and Planning Research Institute, Director of Guangdong Tourism Strategy and Policy Research Center of South China University of Technology (China Think Tank Index, Guangdong Social Science Research Base), Director of Digital Village and Cultural Tourism Sustainable Development Laboratory of South China University of Technology (Guangdong Key Laboratory of Philosophy and Social Sciences) Director of Guangdong Provincial Rural Revitalization and Tourism Big Data Engineering Technology Research Center (Guangdong Provincial Engineering Technology Research Center).
research field : Rural revitalization and poverty reduction through culture and tourism, global tourism and integration of culture and tourism, digital village and integration of urban and rural areas.
Main achievements : Presided over the later major projects of the Ministry of Education and the National Social Science Fund three Major and Special Projects of Philosophy and Social Sciences in Guangdong Province three Projects at or above the provincial and ministerial level ten Project, presided over the horizontal topic of rural revitalization and cultural tourism practice one hundred Remaining items, including near thirty The results of these decisions have been adopted or released for implementation by the national, provincial and municipal governments, and nearly one hundred , published monographs and textbooks six Ministry. The Research Report on the Development of Tourism in the Whole Region of Guangdong Province, which was presided over and compiled, won the first prize of the 9th Excellent Achievement Award in Philosophy and Social Sciences of Guangdong Province (the first person to complete the research). The whole region tourism and rural revitalization and other topics led by the Ministry of Education won the top ten typical cases of poverty alleviation twice. He once served as the leader of the provincial subject expert group for Guangdong province wide tourism, Guangxi province wide tourism, Guangdong province rural tourism, Pearl River Delta tourism planning, Beibu Gulf, Xijiang belt, and many times as the national / Leader of the acceptance expert group of Guangdong Provincial Tourism Demonstration Zone.
Academic part-time job: Currently, he is the deputy director of the Expert Committee of the University Tourism Poverty Alleviation Alliance of the Ministry of Education, the member of the National Social Science Fund, the member of the Expert Committee of the China Tourist Attractions Association, the special researcher of the Guangdong Xi Jinping Research Center for Socialism with Chinese Characteristics in a New Era, and the first expert member of the expert think tank of the Hundred Million Project in Guangdong Province Advisory expert of the Standing Committee of the 14th Guangdong Provincial People's Congress on agriculture, rural areas and farmers, member of the Guangdong Rural Revitalization Advisory Committee, decision-making advisory expert of the Guangzhou Municipal People's Government, member of the Guangdong Provincial Tourism Resources Development Quality Assessment Committee, member of the Guangdong Provincial Convention and Exhibition Industry Standardization Technical Committee, Guangdong Provincial Department of Culture and Tourism, Guangdong Provincial Philosophy and Social Sciences Experts from the expert database, such as the Tourism Industry Research Institute of Nanfang Daily, the Investment and Financing Professional Committee of Guangdong Tourism Association, currently serve as ten Prefecture level cities and twenty A number of county, district and enterprise consultants, and South China University of Technology counterpart support Yunnan Yunxian People's Government socio-economic consultants.
2、 Enrollment major (Enrollment major)
Academic Doctor: Tourism Management
Academic Master: Tourism Management
Professional Master: Engineering Management (Master of Digital Culture and Tourism and Exhibition Engineering Management)（ MEM ））
Postdoctoral: regional development and urban-rural integration, digital village and cultural tourism integration
3、 Main courses (Courses offered)
Tourism Planning and Development, Exhibition Planning and Management, Tourism Planning Innovation (Master / Doctoral Program
Tourism Planning and Development ， Convention and Exhibition Planning and Management 、 Tourism Planning Innovation
4、 Scientific research projects（ Research projects ）
（1） Preside over longitudinal research projects (excerpts)
one Major project funded by the Ministry of Education in the later stage of philosophy and social science research, cultural and tourism integration: theoretical basis and practical innovation research, two thousand and twenty-two Years;
two , funded by the National Social Science Fund in the later stage, and research on the modernization of rural tourism community governance, two thousand and twenty-one Years;
three National Social Science Fund of China, research on the synergy mechanism between rural tourism development in poor areas and sustainable livelihood of farmers, two thousand and eighteen Year;
four Major Project of Basic Theory Research on Philosophy and Social Sciences Planning in Guangdong Province, Digital Empowering Rural Culture + Travel? ” High quality development research, two thousand and twenty-one Years;
five Special entrusted project of Guangdong Provincial Philosophy and Social Sciences Innovation Project, research on collaborative innovation of digital enabling rural revitalization demand and technology, two thousand and twenty-two ；
six Major special project of Guangdong Province, construction and countermeasures of dynamic monitoring and long-term assistance mechanism for rural revitalization in Guangdong, two thousand and twenty-two Years;
seven Development of Philosophy and Social Sciences in Guangzhou “ the 14th Five-Year Plan ” Planning the Guangdong Hong Kong Macao Greater Bay Area to develop Guangzhou think tanks two thousand and twenty-two Annual key research topic, research on building a world-class bay area suitable for tourism, two thousand and twenty-two Year;
eight Guangzhou Philosophy and Social Sciences Planning Project, Guangzhou High Standard Construction of Red Culture Inheritance and Promotion Demonstration Area, two thousand and twenty-two Year;
nine Guangzhou Philosophy and Social Sciences Planning Project, Protection and Inheritance of Lingnan Culture and Guangzhou Urban Context System —— From the perspective of digital humanity, two thousand and twenty-two Year;
ten , Guangzhou Philosophy and Social Sciences Planning Think Tank Project, Guangzhou's research on innovative path of implementing targeted poverty alleviation through tourism, two thousand and seventeen Years;
eleven Philosophy and Social Science Planning of Guangdong Province, research on the operation mechanism of Guangdong Greenway based on social network analysis, two thousand and sixteen Years;
twelve Key commission of philosophy, social and social sciences in Guangzhou, research on the construction and mechanism of public leisure system in Guangzhou, two thousand and fifteen Year;
thirteen Integration of the construction project of the village window platform based on big data architecture, school projects, two thousand and twenty-two Years;
fourteen Research on rural operation path in the context of digital rural construction, the central university project, two thousand and twenty-one Years;
fifteen , practice and innovation of invigorating the township and enriching the people, the central university project, two thousand and twenty Years;
sixteen Research on the integrated development path of targeted poverty alleviation and rural revitalization in Guangdong, a central university project, two thousand and nineteen Years;
seventeen Research on the impact of rural tourism on farmers' livelihood and response mechanism, the central university project, two thousand and eighteen year
eighteen Urban leisure research from the perspective of public service ― Take Guangzhou as an example, the central university project;
（2） Presided over horizontal practice projects (excerpts)
Provincial planning practice project
one The implementation plan for promoting comprehensive tourism in Guangdong Province has been approved by the Guangdong Provincial People's Government (Guangdong Provincial Government Letter) two thousand and eighteen ﹞ twenty-seven No.) and issued for implementation, two thousand and eighteen Year;
two , Guangdong Provincial Tourism Demonstration Area Construction Guidelines, and the results were adopted by Guangdong Provincial Department of Culture and Tourism, two thousand and twenty Years;
three , Beibu Gulf International Coastal Resort Culture and Tourism Development Plan, Department of Culture and Tourism of Guangxi Zhuang Autonomous Region, two thousand and twenty-one Years;
four , Xijiang Ecotourism Belt Culture and Tourism Development Plan (six cities), Department of Culture and Tourism of Guangxi Zhuang Autonomous Region, Guigang Municipal People's Government, two thousand and twenty-two Year;
five , Guangdong Provincial Tourism Toilet Management Research, Guangdong Provincial Department of Culture and Tourism, two thousand and twenty-two Years;
six Guangdong Provincial Tourism Development Report two thousand and twenty-one The achievements were adopted by the Department of Culture and Tourism of Guangdong Province, two thousand and twenty-one Years;
seven Guangdong Provincial Tourism Development Report two thousand and eighteen The achievements were presented at the Guangdong Provincial Tourism Conference, two thousand and eighteen Year;
eight Guangdong Research Report on the Integrated Development of Culture and Tourism, China Tourism News, two thousand and nineteen Years;
nine Guangdong Provincial Rural Tourism Development and Upgrading Action Plan, the results of which were adopted by Guangdong Provincial Department of Culture and Tourism, two thousand and eighteen Years;
ten The special research report on the development of tourism in Guangxi has been adopted and implemented by the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region; two thousand and seventeen Year;
eleven Pearl River Delta Tourism Integration Planning（ 2014-2020 ）The results have been approved by the People's Government of Guangdong Province (Guangdong Office Letter [2014]534 No.) and issued for implementation, two thousand and fourteen Year;
twelve Pearl River Delta Tourism Industry Integration Planning（ 2011-2015 ）The achievements have been approved by Guangdong Provincial Department of Culture and Tourism (Guangdong Tourism Office [2011]199 No.) and issued for implementation; two thousand and eleven Years;
Other planning practice topics
one Global tourism: Presided over Foshan, Yunfu, Chaozhou, Dongguan, Nanning, etc five Cities thirty Planning of multiple counties and districts;
two Rural revitalization: Presided over the planning of Yangxi County, Longmen County, Huiyang District, Dianbai District, Raoping County, Lianping County, Pingyuan County, Yunnan Yun County and other counties, rural revitalization demonstration belts, towns and villages;
three Cultural tourism in ancient city: Presided over the planning of Chaozhou Ancient City, Huiyang Danshui Old City, Boluo Ancient City, Dianbai Old City, etc;
four Scenic spots : presided over the planning of Huandinghu Mountain, Xiqiao Mountain, Maoming Datang Litang Township, Longmen Hot Spring, Dongguan Huayang Lake, etc;
5、 Published papers (excerpts) (Major Publications)
Digital humanity: a new path for the development of red tourism, tourism tribune ， two thousand and twenty-one ， thirty-six （ six ）， two thousand and twenty-one year six Month (first author)
Research on the governance network of multiple subjects in rural tourism community -- a case study of Hetou Village, Yingde City, tourism tribune ， two thousand and twenty-one ， thirty-six （ eleven ）， two thousand and twenty-one year eleven Month (corresponding author)
Exploration and Reflection on the Innovative Development of Global Tourism -- Taking Guangdong as an example, tourism tribune ， two thousand and twenty ， thirty-five （ two ）， two thousand and twenty year two Month (independent author)
Research on the spatial production of the ancient city tourism community in the tourism field -- based on the perspective of Lefebvre's spatial production theory, tourism tribune ， two thousand and nineteen ， thirty-four （ twelve ）， two thousand and nineteen year twelve Month (first author)
Research on Tourism Planning Decision making from the Perspective of Social Network -- Taking Chaozhou Ancient City as an example, tourism tribune ， two thousand and sixteen ， thirty-one （ twelve ） ,2016 year twelve Month (first author)
Soundscape Preference of Urban Residents in China in the Post-pandemic Era . Frontiers in Psychology , 2021, 12 (Third author)
The spatial structure and cooperative mode of tourism economic ties in the Guangdong Hong Kong Macao Greater Bay Area, Geographical research ， 2020,39(6) ， two thousand and twenty year six Month (first author)
Research on the Influence Mechanism of Residents' Greenway Leisure Involvement, Loyalty and Environmental Responsibility Behavior —— Taking Zengcheng Greenway in Guangzhou as an example, Tropical geography ， two thousand and twenty-three year one Month (first author)
Cultivate green low-carbon lifestyle with green culture . Guangming Daily ,2023-1-14 ( Ecological Civilization )09 edition . (First author)
The Light of Intangible Cultural Heritage Illuminates a Better Life . Guangming Daily ,2023-2-6 ( Bright vision )07 edition . (Independent author)
The countryside is richer, the life is happier, and the countryside is more beautiful . Guangming Daily ,2022-10-10 ( comment )16 edition . (Independent author)
Recovery is the starting point, high-quality development is the direction -- China's culture and tourism two thousand and twenty Development Research Report for the First Half of . Guangming Daily ,2020-7-27 ( Think tanks )16 edition . (First author)
Grasping Four Focus Points to Bring Better Experience to Cultural Tourism . Guangming Daily ,2020-10-12 ( Think tanks )16 edition . (Independent author)
Activating Intangible Cultural Heritage, Changing Memory between Heart into Fingertip Economy . Guangming Daily ,2021-8-9 ( Bright vision )07 edition . (Independent author)
Activating cultural production factors in tourism . Guangming Daily ,2021-6-17 ( comment )02 edition . (First author)
New pattern drives expansion and quality improvement of cultural and tourism consumption . Guangming Daily ,2021-5-20 ( review ). (First author)
Lingqu Site Protection: Linear Cultural Heritage Connecting History and People's Livelihood . China Social Science Daily ， 2022-4-14. (First author .
Rural Tourism Helps the Construction of International Bay Area . China Social Science Daily ， 2022-9-27. (First author)
Jointly build and share world-class bay areas . China Social Science Daily ， 2021-8-25. (First author)
Promoting rural revitalization through rural tourism: research and judgment on development path and trend . China Social Science Daily ， 2019.9.20. (First author)
A Study on the Order of Host Guest Activities in Chaozhou Ancient City Tourism Community . human geography , 2020,35(3) ,2020 year six Month (third author)
Research on the subjective evaluation of rural residents' happiness in southern China in the context of tourism poverty alleviation, Southern Architecture , 2019(03) ， two thousand and nineteen year three Month (corresponding author)
Research on the Operation Mechanism of Guangzhou Zengcheng Scenic Area Greenway, economic geography ,2018,38 （ one ）， two thousand and eighteen year one Month (first author)
Discussion on the Development Stage and Operation Mechanism of Guangdong Greenway . Planner ， 2015,31 （ four ） two thousand and fifteen year four Month (first author)
6、 Monographs and textbooks（ Books and teaching materials ）
one China Rural Tourism Development Report, Social Sciences Literature Press, two thousand and twenty-two One of the chief editors;
two 《 twenty-one Century Maritime Silk Road and the Development of Guangdong Convention and Exhibition, Sun Yat sen University Press, two thousand and twenty , Independent (National Publishing Fund);
three Exploring the Model of Targeted Poverty Alleviation in Colleges and Universities - Global Prosperity: Practice and Innovation of Zhenxiang and Fumin, South China University of Technology Press, two thousand and twenty , one of the chief editors;
four Creating a world-class bay area suitable for tourism - Research on the Tourism Cooperation and Development of Guangdong Hong Kong Macao Greater Bay Area, Guangdong Tourism Press, two thousand and nineteen Independent book (supported by Guangdong Provincial Original Quality Publishing Fund);
five Research on the Development of Guangzhou Convention and Exhibition, Guangdong Tourism Press, two thousand and seventeen Independent book (Guangzhou Publicity and Culture Publishing Fund);
six Exhibition Planning Theory and Practice, Economic Management Press, two thousand and fifteen Editor in Chief (Tourism Management Planning Textbook of the Twelfth Five Year Plan for Colleges and Universities);
7、 Award and reputation（ Honors ）
one 、 two thousand and twenty-three The 19th Challenge Cup Guangdong Undergraduate Extracurricular Academic Science and Technology Works Competition, the top prize, excellent instructor
two 、 two thousand and twenty-one In, the Research Report on the Development of Tourism in Guangdong Province won the first prize of the 9th Excellent Achievement Award of Philosophy and Social Sciences in Guangdong Province, the first person to complete the research
three 、 two thousand and twenty-one In the year, Accompanying Rural Construction of 'Three in One' and Creating a New Rural Area for Common Prosperity was awarded the Top Ten Excellent Typical Cases of the Ministry of Education's first university tourism assistance, with the person in charge
four 、 two thousand and eighteen In, Building an Integrated Global Plan and Building a Poverty Alleviation Chain Hematopoietic Mechanism, the achievements of the school team won the top ten typical projects of the third session of targeted poverty alleviation and targeted poverty alleviation of universities directly under the Ministry of Education
five 、 two thousand and twenty-two In, Research Report on Rural Revitalization of Tangkou Town, Yangxi County and Rural Revitalization Plan of Tangkou Town, Yangxi County won the first prize of Guangdong Excellent Rural Revitalization Research Report and the second prize of Guangdong Excellent Town Rural Revitalization Plan respectively
six 、 two thousand and twenty-one Outstanding Party Member of South China University of Technology
seven 、 two thousand and twenty Excellent graduate student and instructor in Guangdong Province
eight 、 two thousand and nineteen The 15th Challenge Cup Guangdong Undergraduate Extracurricular Academic Science and Technology Works Competition, a special prize, excellent instructor
nine 、 two thousand and nineteen In, South China University of Technology's Hundred Villages Survey activity won the social practice project of China's influential tourism colleges TOP10 Instructor
ten 、 two thousand and seventeen Maoming was awarded the title of Charming China Town by CCTV in“ two thousand and seventeen Award of The Most Popular Charming City of the Year and Top Ten Charming Chinese Cities, expert consultant of cultural tourism
eleven 、 two thousand and seventeen In, South China University of Technology won the second prize for student scientific and technological innovation, and was an excellent instructor
twelve 、 two thousand and seventeen The second prize of National Undergraduate Conference and Exhibition Creativity Competition, instructor
thirteen 、 two thousand and sixteen National college students' e-commerce “ Innovation, creativity and entrepreneurship ” First prize of the national finals of the challenge, instructor
fourteen 、 two thousand and sixteen National college students' e-commerce “ Innovation, creativity and entrepreneurship ” Special prize of Guangdong District Selection Competition of the Challenge, instructor
fifteen 、 two thousand and thirteen The second prize of the teaching seminar of South Campus of South China University of Technology
sixteen 、 two thousand and eleven In, the third prize of the teaching seminar of South Campus of South China University of Technology
seventeen 、 two thousand and eleven Outstanding Instructor of Undergraduate Thesis of South China University of Technology
eighteen 、 two thousand and eleven Third Prize of Teaching Seminar of South China University of Technology
nineteen 、 two thousand and eight Second Prize of Teaching Excellence of South China University of Technology
twenty 、 two thousand and seven Outstanding Class Teacher of South China University of Technology
twenty-one 、 two thousand and six Second Prize of Teaching Excellence of South China University of Technology
twenty-two 、 two thousand and seven In, the first South China University of Technology Young Teachers Classroom Teaching Competition won the second prize
twenty-three 、 two thousand and six Excellent head teacher of South China University of Technology
twenty-four 、 two thousand and six Third Prize of Teaching Excellence of South China University of Technology
twenty-five 、 two thousand and six Outstanding Party Member of South China University of Technology
8、 Social services（ Social Advisor ）
one Deputy Director of the Expert Committee of the University Tourism Poverty Alleviation Alliance of the Ministry of Education Member of the National Social Science Foundation Member of the Expert Committee of China Tourist Attractions Association;
two 、 The first group of expert members of the expert think tank of Guangdong Province's Ten Million Project, the Three Rural consulting experts of the Standing Committee of the 14th People's Congress of Guangdong Province Member of Guangdong Rural Revitalization Advisory Committee Special Research Fellow of Guangdong Xi Jinping Research Center for Socialism with Chinese Characteristics for a New Era, Decision making Consulting Expert of Guangzhou Municipal People's Government, Member of Jiangmen Major Decision making Expert Consultation and Demonstration Committee Member of Guangdong Tourism Resources Development Quality Assessment Committee, member of Guangdong Convention and Exhibition Industry Standardization Technical Committee, expert advisory committee of Guangdong Tourism Association, think tank of Guangdong Home Accommodation Industry Association, consultant of Guangzhou Tourist Attraction Association;
three , Guangdong Provincial Department of Culture and Tourism, Guangdong Provincial Philosophy and Social Sciences, Nanfang Daily Tourism Industry Research Institute, Guangdong Tourism Association Investment and Financing Professional Committee and other expert database experts;
four , Guangzhou, Huizhou, Chaozhou, Dongguan, Maoming, Zhongshan, Yunfu, Foshan, Jiangmen, Haikou and other municipal government consultants;
five , Huizhou Longmen County, Boluo County, Huidong County, Dayawan District, Huiyang District, Huicheng District, Foshan Gaoming District, Nanhai District, Guangzhou Zengcheng District, Tianhe District, Jiangmen Kaiping City, Qingyuan Yingde City, Zhaoqing Deqing County, Maoming Dianbai District, Dongguan Shuixiang and other county and district government consultants;
six Social and economic adviser of Yunxian County People's Government of Yunnan Province (designated by the Ministry of Education to help the counterpart county of South China University of Technology);
seven Director and Deputy Secretary General of the National Danxia Landform Tourism Development Research Association;