The Key Laboratory of Digital Countryside and Sustainable Development of Culture and Tourism at South China University of Technology was established under the leadership of Professor Wu Zhicai from the Department of Tourism Management, and is now the Key Laboratory of Philosophy and Social Sciences in Guangdong Province. The laboratory adheres to the development concept of Digital Connected Countryside · Intelligent Future, focusing on areas such as digital countryside and governance innovation, rural revitalization and poverty reduction through cultural tourism, and the integration of comprehensive tourism and cultural tourism. It conducts innovative research on the sustainable development of digital countryside and cultural tourism, serving the national rural revitalization strategy and local decision-making, serving the innovation of humanities research paradigms driven by digitalization, and serving the practice of rural revitalization and sustainable development of cultural tourism. Through strategic guidance and technological empowerment, it contributes to the sustainable development of rural revitalization and cultural tourism in China.
The Key Laboratory of Digital Countryside and Sustainable Development of Culture and Tourism at South China University of Technology is based on the think tank entity of the South China University of Technology Guangdong Tourism Strategy and Policy Research Center, and takes the construction of the Digital Countryside and Sustainable Development Big Data Platform for Culture and Tourism, as well as the observation points for rural revitalization and sustainable tourism development as the starting point. It comprehensively integrates interdisciplinary teams such as computer engineering and technology, tourism management, economics, public management, cultural communication, architecture and urban-rural planning at South China University of Technology, and leverages the advantages of the Guangdong Rural Revitalization and Tourism Big Data Engineering Technology Research Center, South China University of Technology Big Data and Intelligent Robot Key Laboratory of the Ministry of Education, Rural Revitalization and Development Research Institute, Public Policy Research Institute, and Social Governance Research Center, Committed to jointly building a first-class social science key laboratory that integrates big data collection, analysis, and application for rural revitalization and sustainable development of culture and tourism, with strategic guidance, digital drive, and open sharing.
In the future, the Key Laboratory of Digital Countryside and Sustainable Development of Culture and Tourism at South China University of Technology will leverage the interdisciplinary and technological innovation advantages of South China University of Technology to create an academic community for sustainable development of digital countryside and culture and tourism; Build a new big data platform for sustainable development of digital rural areas and cultural tourism, establish a hundred counties and a thousand villages observation network, a large database for cultural and tourism industries, and a comprehensive database for cultural and tourism industries. Ultimately, through this platform, Guangdong will achieve interconnectivity with rural areas, smart industries, cultural tourism, and the public, maximizing the value of data; Create new experiences for sustainable development of digital countryside and cultural tourism, and build One Pavilion (Rural Revitalization Digital Experience Pavilion), One Window (Southern Guangdong Rural Window), and One Base (College Student Innovation and Entrepreneurship Base); Build a new system of government industry university research shared services for the whole society, such as online rural colleges and think tank connections, and create a participatory environment for rural construction; Building a new ecosystem of multi-party cooperation to expand the circle of friends for diverse entities such as universities, governments, enterprises, and industries; The comprehensive supply of technological support and decision-making consulting intelligence transformation through scientific innovation contributes to the development of digital construction and governance innovation in rural areas of China, and provides strong support for Guangdong to lead the country and create new brilliance in the new journey of comprehensively building a socialist modernized country.
Address: Key Laboratory of Digital Countryside and Sustainable Development of Culture and Tourism, South China University of Technology, University City, Panyu District, Guangzhou, Guangdong Province
Postal Code: 510006