李芳轩(Fangxuan Li), 博士，华南理工大学旅游管理系教授，博士生导师。

办公室：大学城校区B10-文旅楼305（B10-white building 305）

邮箱（Email）：lifangxuan12345@126.com

个人简介

李芳轩，现任华南理工大学旅游管理系教授、博士生导师，海南省“南海新星”人才项目入选者，海南省高层次人才。其主要研究方向为数智时代的旅游营销与旅游者行为。近年来，以第一作者或通讯作者身份在《Tourism Management》、《Annals of Tourism Research》和《Journal of Travel Research》等旅游管理领域国际顶级期刊发表论文73篇，其中SSCI论文63篇，3篇成果入选ESI高被引论文。主持国家自然科学基金、海南省自然科学基金、海南省社会科学基金等科研项目9项。作为第一完成人，其研究成果荣获《Cornell Hospitality Quarterly》2024年度最佳论文奖、EMERALD AWARDS以及海南省哲学社会科学优秀成果二等奖等多个奖项。

教育经历

2013/10-2017.05，新西兰怀卡托大学，旅游管理专业，博士

2012/07-2014.04，新西兰怀卡托大学，旅游与酒店管理专业，硕士

2008/09/-2012/07，东北财经大学，旅游管理专业，学士

工作经历

2025/08-至今，  华南理工大学，旅游管理系，教授

2023/12-2025/07，海南大学，国际旅游与公共管理学院，教授

2020/07-2023/12，海南大学，旅游学院，教授

2016/09-2020/06，奥克兰理工大学，旅游与酒店学院，助理研究员

科研项目（主持）

[1]国家自然科学基金：游客仪式参与：测量、驱动因素及其对消费行为的影响（项目编号：72502075），2026-01至2028-12，项目主持人，在研。

[2]海南大学2025年度人文社科国家级科研培育项目：数字经济赋能海南文旅融合高质量发展的机制与路径研究（项目编号：25GJJPY-2），2025-04至2027-04，项目主持人，在研。

[3]海口市社会科学规划课题：扩大内需背景下旅游演艺活动对海口城市影响的机制研究（项目编号：2025-ZCKT-19），2025-04至2025-10，项目主持人，在研。

[4]海南大学2025年度国际教育与管理研究项目：完全学分制改革背景下的海南大学国际学生教学评价与质量管理体系构建研究 (项目编号：Hdgj2025JG-19)，2025-01至2025-12，项目主持人，在研。

[5]海南省“南海新星”哲学社科人才项目：“双碳”目标对海南旅游业绿色低碳转型的赋能机制与实现路径研究，2023-08至2026-08，项目主持人（团队项目），在研。

[6]海南省自然科学基金：数字文旅中社会临场感对文旅消费意愿的影响及作用机理研究—基于具身认知视角（项目编号：623RC444），2023-03至2026-02，项目主持人，在研。

[7]海南省哲学社会科学规划课题：消费者体验视角下的海南数字文旅高质量发展机制研究（项目编号：HNSK(ZC)22-150），2022-06至2022-12，项目主持人，结题。

[8]海南省自然科学基金：国际旅游消费中心建设背景下游客购物决策与行为研究（项目编号：721QN223），2021-09至2024-06，项目主持人，结题。

[9]海南大学科研启动项目：海南自由贸易港建设背景下游客消费行为研究（项目编号：kyqd(sk)2109），2020-07至2025-07，项目主持人，结题。

荣誉与奖项

[1]2025-海南省第十三次哲学社会科学优秀成果二等奖（第一完成人）

[2]2025–Cornell Hospitality Quarterly期刊年度最佳论文（第一完成人）

[3]2024–海南大学年度考核优秀员工

[4]2024–海南大学优秀本科生毕业论文指导老师

[5]2024–海南大学优秀本科生学业导师

[6]2024–EMERALD AWARDS (杰出论文获胜者)

[7]2023–海南大学年度考核优秀员工

[8]2023–海南大学旅游与公共管理学院优秀共产党员

[9]2022–海南大学优秀本科生毕业论文指导老师

[10]2019–奥克兰理工大学新兴学者

[11]2018–Tourism Management期刊杰出审稿人

学术论文（第一作者或通讯作者）

[1]Li, F., Ma, J* (指导的学生)., & Jin, X. (2025). Featuring locals or tourists in travel photography? Understanding the interactive effects of human element and landscape types on visit intentions. Tourism Management, 110, 105199. (AJG4星期刊，FMS:A级期刊)

[2]Chen, N., Li, F*., & Ma, J (指导的学生). (2025). Dual identity and ambivalent sentiment of border residents: Predicting border community support for tourism development. Tourism Management, 106, 105000. (AJG4星期刊，FMS:A级期刊)

[3]Li, F., & Ma, J*(指导的学生). (2024). The effect of implied motion in travel photographs on visit intention: The mediating role of mental imagery. Tourism Management, 104, 104919. (AJG4星期刊，FMS:A级期刊)

[4]Li, F., & Ma, J* (指导的学生). (2023). The effectiveness of the destination logo: Congruity effect between logo typeface and destination stereotypes. Tourism Management, 98, 104772. (AJG4星期刊，FMS:A级期刊)

[5]Su, Q (指导的学生)., & Li, F*. (2024). Influence of time metaphor and destination image proximity on tourist responses. Tourism Management, 105, 104942. (AJG4星期刊，FMS:A级期刊)

[6]Su, Q (指导的学生)., & Li, F*. (2023). How cute mascots affect relationships with tourism destinations: A moderated mediation model. Tourism Management, 99, 104782. (AJG4星期刊，FMS:A级期刊)

[7]Ma, J (指导的学生)., & Li, F*. (2023). How does self-construal shape tourists' image perceptions of paradox destinations? The mediating roles of cognitive flexibility and destination involvement. Tourism Management, 95, 104664 (AJG4星期刊，FMS: A级期刊)

[8]Li, F*, & Ryan, C. (2020). Western guest experiences of a Pyongyang international hotel, North Korea: Satisfaction under conditions of constrained choice. Tourism Management, 76, 103947. (AJG4星期刊，FMS:A级期刊)

[9]Li, F*. (2019). Imaginative Communities: Admired Cities, Regions and Countries, R. Govers (Ed.), Reputo Press, Antwerp (2018), 158pp., (Pbk), £23.53 ISBN: 9789082826524, (Hbk.), £40.17 ISBN 9789082826500. Tourism Management, 72, 413-414. (AJG4星期刊，FMS:A级期刊)

[10]Li, F., & Ryan, C*. (2018). Souvenir shopping experiences: A case study of Chinese tourists in North Korea. Tourism Management, 64, 142-153. (AJG4星期刊，FMS:A级期刊)

[11]Li, F., & Su, Q*(指导的学生). (2024). Influence of awe on tourism activity preferences. Annals of Tourism Research, 107, 103793. (AJG4星期刊，FMS:A级期刊)

[12]Ma, J (指导的学生)., & Li, F*. (2023). Tourist subsequent responses to promotion framing. Annals of Tourism Research, 103, 103658. (AJG4星期刊，FMS:A级期刊)

[13]Ma, J (指导的学生)., Li, F*., & Jin, X. (2025). When to Buy: The Impact of Temporal Perspective on Predicting Price Increases or Decreases for Immediate Purchasing Decisions. Journal of Travel Research, 00472875251346935. (AJG4星期刊，FMS:A级期刊)

[14]Feng, W., Zeng, F., Li, F*., & Feng, J. (2025). Social Media Envy and Its Influence on Tourists’ Variety-seeking Behavior in Destination Choices. Journal of Travel Research, 00472875251332959. (AJG4星期刊，FMS:A级期刊)

[15]Li, F., Meng, L., Zhang, G*., & Su, Q (指导的学生). (2025). Leveraging Pricing Strategies for Destination Management: The Impact of Algorithm-led Versus Human-led Price Discrimination on Tourist Attitudes Toward Destinations. Journal of Travel Research, 00472875251353483. (AJG4星期刊，FMS:A级期刊)

[16]Zhao, P., Hu, L., & Li, F*. (2025). My coworkers tell me they are paid more than me! The I-EDM model perspective on time theft behaviors. International Journal of Hospitality Management, 129, 104211. (AJG3星期刊，FMS:B级期刊)

[17]Shang, Y (指导的学生)., & Li, F* (2024). How does ritualistic service increase brand evangelism through E2C interaction quality and memory? The moderating role of social phobia. International Journal of Hospitality Management, 116, 103624. (AJG3星期刊，FMS:B级期刊)

[18]Su, Q (指导的学生)., & Li, F*. (2024). Gain or loss? The congruence effect of message framing and mindset on consumers’ willingness to pay a premium for pro-environmental hotels. Journal of Sustainable Tourism, 32(4), 713-736. (AJG 3星期刊，FMS:B级期刊)

[19]Su, Q (指导的学生)., & Li, F*. (2025). Who is more forgivable? The interaction effect of consumption type and service failure type on guest forgiveness. International Journal of Contemporary Hospitality Management, ahead-of-print(ahead-of-print). doi:10.1108/IJCHM-12-2024-1813 (AJG 3星期刊，FMS:B级期刊)

[20]Ma, J (指导的学生). ., & Li, F*. (2024). Watching performing arts encourages proenvironmental hotel choices: a moderated mediation model. International Journal of Contemporary Hospitality Management, 36(10), 3534-3551. (AJG 3星期刊，FMS:B级期刊)

[21]Guo, Q., Zhu, D., Lin, M.-T., Li, F*., Kim, P. B., Du, D., & Shu, Y. (2023). Hospitality employees’ technology adoption at the workplace: evidence from a meta-analysis. International Journal of Contemporary Hospitality Management, 35(7), 2437-2464 (AJG 3星期刊，FMS:B级期刊)

[22]Guo, Q., Zhu, D., Li, F*., Wang, X., & Shu, Y. (2024). Tourists’ Adoption of Extended Reality Technologies: A MetaAnalytical Structural Equation Modeling. Journal of Hospitality & Tourism Research, 48(3), 450-463 (AJG 2星期刊，FMS:B级期刊)

[23]Li, F*., Zhu, D., Lin, M.-T., & Kim, P. B. (2024). The Technology Acceptance Model and Hospitality and Tourism Consumers’ Intention to Use Mobile Technologies: Meta-Analysis and Structural Equation Modeling. Cornell Hospitality Quarterly, 65(4), 461-477.(AJG 2星期刊，FMS:B级期刊，年度最佳论文)

[24]Li, F., He, X* (指导的学生).., & Hu, L. (2025). The influence of co-creation of souvenirs on tourists’ willingness to pay a price premium: the moderating role of self-efficacy. Current Issues in Tourism, 1–17.(AJG 2星期刊，FMS:B级期刊).

[25]Li, F., & Ma, J* (指导的学生). (2025). How personal and social-interactive engagement in tourism rituals can stimulate consumption: interaction with self-construal and self-congruity. Current Issues in Tourism, 1–18. (AJG 2星期刊，FMS:B级期刊).

[26]Li, F., & Su, Q* (指导的学生). (2025). Feeling younger and preferring variety: the influence of subjective age on variety-seeking intentions in travel choices. Current Issues in Tourism, 1–17. (AJG 2星期刊，FMS:B级期刊).

[27]Li, F., & Su, Q* (指导的学生). (2025). How does physical crowding shape preference for luxury travel? Current Issues in Tourism, 1–20. (AJG 2星期刊，FMS:B级期刊).

[28]Li, F., Zhang, G*., & Liu, Y. (2025). The lonely traveller’s mind: exploring the influence of loneliness on revisit intention. Current Issues in Tourism, 28(7), 1046–1061.(AJG 2星期刊，FMS:B级期刊).

[29]Xu, X.., Xue, K., & Li, F*. (2024). The effect of price perception on tourists’ relative deprivation and purchase intention. Current Issues in Tourism, 27(1), 59-75.(AJG 2星期刊，FMS:B级期刊)

[30]Li, F., & Zhou, Z* (指导的学生). (2024). How does travel social media influencer humour influence viewers’ visit intention? Current Issues in Tourism, 27(23), 4148–4164.(AJG 2星期刊，FMS:B级期刊)

[31]Wang, L., Guo, Z., Li, F*., & Xu, X (2024). Show me the destination or show me the tourist? Effect of image-based user-generated advertisement type on tourists’ destination interest. Current Issues in Tourism, 27(23), 4354–4373. (AJG 2星期刊，FMS:B级期刊).

[32]Shang, Y (指导的学生)., Li, F*., & Su, Q (指导的学生). (2023). The influence of big data-enabled price discrimination on tourists’ continuance usage intention to mobile applications: a technology threat avoidance perspective. Current Issues in Tourism, 26(19), 3209-3230. (AJG 2星期刊，FMS:B级期刊)

[33]Li, F., & Su, Q* (指导的学生). (2022). The roles of novelty seeking and food authenticity in youth travellers’ decision-making process at night markets: an application of a model of goal-directed behaviour. Current Issues in Tourism, 25(14), 2322-2337 (AJG 2星期刊，FMS:B级期刊)

[34]Li, F., He, C., & Qiao, G*. (2021). Attributes that form romantic travel experience: a study of Chinese Generation Y tourists. Current Issues in Tourism, 24(15), 2130-2143. (AJG 2星期刊，FMS:B级期刊)

[35]Liu, J., & Li, F*. (2025). Temporal perspective shapes customers’ food preference: hedonic versus eudaimonic motives for activities. Journal of Retailing and Consumer Services, 87, 104377. (SSCI, AJG 2星期刊)

[36]Ma, J (指导的学生)., & Li, F*. (2023). Does ‘chicken soup for the soul’ on the product packaging work? The mediating role of perceived warmth and self-brand connection. Journal of Retailing and Consumer Services, 70, 103160. (SSCI, AJG 2星期刊)

[37]Li, F., & Ma, J*(指导的学生). (2024). The interaction effect of time metaphors and destination-related user-generated content appeal on visit intention: A construal-level perspective. Tourism Management Perspectives, 54, 101315. (SSCI, AJG 2星期刊)

[38]Li, F., & Zhang, G*. (2021). Border resident perceptions of sanctions and tourism: A case study of North Korea. Tourism Management Perspectives, 38, 100821.(SSCI, AJG 2星期刊)

[39]Li, F., & Wang, B*. (2020). Social contact theory and attitude change through tourism: Researching Chinese visitors to North Korea. Tourism Management Perspectives, 36, 100743. (SSCI, AJG 2星期刊)

[40]Li, F*. (2020). Understanding Chinese tourists’ motivations of sharing travel photos in WeChat. Tourism Management Perspectives., 33, 100584. (SSCI, AJG 2星期刊)

[41]Li, F., & Zhou, Z*(指导的学生). (2023). The interaction effect of endorser type and destination stereotype on destination evaluation. Journal of Travel & Tourism Marketing, 40(9), 878-893. (SSCI, AJG 2星期刊)

[42]Li, F., & He, X* (指导的学生). (2023). The interaction effect of reward type and mindset on online travel community promotion intention: the mediating roles of identification and community commitment. Journal of Travel & Tourism Marketing, 40(4), 294-309. (SSCI, AJG 2星期刊)

[43]Ma, J (指导的学生)., & Li, F*. (2022). Effects of psychological distance and social influence on tourists’ hotel booking preferences. Journal of Travel & Tourism Marketing, 39(4), 394-411. (SSCI, AJG 2星期刊)

[44]Li, F., Su, Q* (指导的学生)., & Ma, J (指导的学生). (2023). How do food authenticity and sensory appeal influence tourist experience? The moderating role of food involvement. International Journal of Tourism Research, 25(1), 109-122. (SSCI, AJG 2星期刊)

[45]Qiao, G., Li, F*., Xiao, X., & Prideaux, B. (2022). What does tourism mean for Chinese rural migrant workers? Perspectives of perceived value. International Journal of Tourism Research, 24(2),227–239. (SSCI, AJG 2星期刊)

[46]Zhang, G., Li, F*., & Guan, J. (2025). The role of internet of things in shaping hotel booking intentions: A mixed-method investigation of customer perceptions and preferences. Journal of Hospitality and Tourism Management, 101307. (SSCI, AJG 2星期刊)

[47]Su, Q(指导的学生)., & Li, F*. (2025). The interaction effects of mortality salience and power distance belief on luxury hotel booking intention. Journal of Hospitality and Tourism Management, 63, 90-97. (SSCI, AJG 2星期刊)

[48]Li, F., Su, Q., Guan, J., & Zhang, G*. (2023). Communicate like humans? Anthropomorphism and hotel consumers’ willingness to pay a premium price. Journal of Hospitality and Tourism Management, 56, 482-492 (SSCI, AJG 2星期刊)

[49]Shang, Y (指导的学生)., Li, F*., & Ma, J (指导的学生). (2022). Tourist gaze upon a slum tourism destination: A case study of Dharavi, India. Journal of Hospitality and Tourism Management, 52, 478-486. (SSCI, AJG 2星期刊)

[50]Lam, I. K. V., Dioko, L. A. N., & Li, F*. (2022). Evolving self-conceptions of Chinese travellers suggested by their travel photo-sharing behaviours. Journal of Hospitality and Tourism Management, 52, 331-340. (SSCI, AJG 2星期刊)

[51]Qi, H., & Li, F*. (2021). Travelers’ emotional experiences during the COVID-19 outbreak: The development of a conceptual model. Journal of Hospitality and Tourism Management, 47, 389-397. (SSCI, AJG 2星期刊)

[52]Qi, H., Li, F*., & Ka, X. (2020). Beyond traveling and working: Place attachment of the Chinese local working tourists. Tourist Studies, 20(3), 371-388. (SSCI, AJG 2星期刊)

[53]Li, F, Ma, J., & Tong, Y*. (2024). Livestreaming in tourism: What drives tourism live streamers to share their travel experiences? Tourism Review, 79 (3), 780-795. (SSCI)

[54]Li, F., Shang, Y* (指导的学生)., & Su, Q (指导的学生). (2023). The influence of immersion on tourists’ satisfaction via perceived attractiveness and happiness. Tourism Review, 78(1), 122-141. (SSCI)

[55]Ma, J (指导的学生)., Li, F*., & Shang, Y (指导的学生). (2022). Tourist scams, moral emotions and behaviors: impacts on moral emotions, dissatisfaction, revisit intention and negative word of mouth. Tourism Review, 77(5), 1299-1321. (SSCI)

[56]Li, F*. (2025).  When and why personalized tourism recommendations reduce purchase intention? Information Technology & Tourism, 27(1), 285-305. (SSCI)

[57]Li, F., Wen, J., & Ying, T*. (2018). The influence of crisis on tourists’ perceived destination image and revisit intention: An exploratory study of Chinese tourists to North Korea. Journal of Destination Marketing & Management, 9, 104-111. (SSCI)

[58]Yi, B., Li, F*., Shi, D., & Pei, K. (2025). Single-sided or double-sided messages? Message sidedness and travel influencer marketing effectiveness1. Asia Pacific Journal of Tourism Research, 1–19. (SSCI)

[59]Li, F*., & Ryan, C. (2015). Chinese Tourists' Motivations and Satisfaction of Visiting North Korea. Asia Pacific Journal of Tourism Research, 20(12), 1313-1331. (SSCI)

[60]Li, F*. (2020). Factors Influencing Chinese Students’ Choice of an International Branch Campus: A Case Study. Journal of Studies in International Education, 24(3), 337-351. (SSCI)

[61]Li, F., Qi, H*., & Guo, Q. (2021). Factors influencing Chinese tourism students’ choice of an overseas PhD program. Journal of Hospitality, Leisure, Sport & Tourism, 29, 100286. (SSCI)

[62]Li, F., & Qi, H*. (2019). An investigation of push and pull motivations of Chinese tourism doctoral students studying overseas. Journal of Hospitality, Leisure, Sport & Tourism Education, 24, 90-99. (SSCI)

[63]Li, F*. (2020). Chinese Tourists’ Barriers to Sharing Travel Photos in WeChat. Sustainability, 12(3), 887. (SSCI)

[64]Zhang, G., Li, F*., & Guan, J. (2025). Crisis Management and the Organisational Learning of Local Travel Agencies: Lessons Learned from the COVID-19 Pandemic. Journal of Quality Assurance in Hospitality & Tourism, 26(2), 360–381. (ESCI)

[65]Li, F*., Zhu, D., Lin, M. T., & Kim, P. B. (2024). A meta-analysis of tourists’ destination visits and theory of planned behavior: the moderating roles of destination scale and cultural difference. Tourism Recreation Research, 1–17. (ESCI)

[66]Su, Q (指导的学生)., & Li, F*. (2024). The influence of tourists’ sensory experiences of Street Food on Destination Loyalty: The Mediating Roles of Delight and Place Attachment. Journal of China Tourism Research, 20(3), 587–611. (ESCI)

[67]Li, F., & Ma. J*(指导的学生). (2024). Anger and contempt toward tourist scams: Relationships with perceived deception and negative word of mouth. Journal of China Tourism Research, 20(3), 612–632. (ESCI)

[68]Li, F., & Zhang, L*. (2023). The Influence of COVID-19 on Vocational Hospitality and Tourism Students’ Career Choices. Journal of China Tourism Research, 19(1), 74-91. (ESCI)

[69]Qi, H., & Li, F*. (2021). Understanding the Study Experience of Chinese Tourism Doctoral Students Studying Overseas. Journal of China Tourism Research, 17(3), 341-359. (ESCI)

[70]Liu, Y.-F., Zhu, Y.-B., Wu, H.-H., & Li, F*. (2024). Are there any differences in the tourists’ perceived destination image between travel e-commerce platforms and social media platforms? Tourism Critiques: Practice and Theory, 5(2), 229-253.

[71]Li, F*. (2024). The influence of the base option’s price format on tourists’ upgrade intention: the moderating role of tourists’ mindsets. Tourism Critiques: Practice and Theory, 5(1), 65-81.

[72]Li, F*. (2023). Souvenir in tourism research: a literature review and future agenda. Tourism Critiques: Practice and Theory, 4 (1/2), 15-27.

[73]李芳轩 & 彭程*（指导的学生）. (2025). 社会临场感影响数字文旅产品的溢价支付意愿的机制研究：基于SOR理论. 华中师范大学学报(自然科学版), 59 (03), 401-412

学术论文（非第一作者或通讯作者）

[1]Ying, T., Tang, J., Wen, J., Ye, S*., Zhou, Y., & Li, F. (2021). Traveling with pets: Constraints, negotiation, and learned helplessness. Tourism Management, 82, 104183. (AJG4星期刊，FMS:A级期刊)

[2]Ryan, C*., Minghui, S., Xiaoyu, Z., Li, F., Ping, L., Jun, G., Jin, Y., & Lin, H. (2017). Illustrations of Chinese tourism research. Tourism Management, 58, 229-234. (AJG4星期刊，FMS:A级期刊)

[3]Liu, Y., Li, F., Zhang, G*., & Zhang, J. (2024). Warm hearts, happy lodgings: how peer-to-peer accommodation micro-entrepreneurs can foster sharing citizenship behavior. Journal of Hospitality & Tourism Research, 10963480241265786. (AJG 2星期刊，FMS:B级期刊)

[4]Li, Z*., Li, F., & Ryan, C. (2021). Perceiving North Korea through Chinese tourists’ eyes. Tourism Review, 76(1), 150-163. (SSCI)

会议论文

[1]李芳轩 & 苏倩倩*（指导的学生）. (2024). 社会拥挤对游客后续旅行选择中多样化寻求的影响研究. 《旅游科学》2025年会。青岛，中国。(最佳会议论文).

[2]Ma, J（指导的学生）., & Li, F*. (2024). How Personal and Social Interactive Engagement in Tourism Rituals Can Stimulate Consumption: Interaction with Self-Construal and Self-Congruity. 2024 Asia Pacific Tourism Association Annual Conference, Macau, China. (最佳会议论文).

[3]Su, Q（指导的学生）., & Li, F*. (2024). When Timing Matters: Influence of Temporal Distance on The Persuasiveness of Recommendation Agents. 2024 Asia Pacific Tourism Association Annual Conference, Macau, China.

[4]He, X（指导的学生）., & Li, F*. (2022). The impact of anthropomorphism level of service robots on consumers’ preferences for self-improvement products. Tourism Science Journal Annual Conference. Shanghai, China.

[5]Qi, H., Li, F*., & Milne, S. (2019). Niue’s destination image: A perspective from the travel experiences of international visitors. 50th Conference of TTRA International. Melbourne, Australia.

[6]Sun, M*., Milne, S., & Li, F. (2017). The Chinese Market for South Pacific Island Tourism. In Third East-West Dialogue on Tourism and the Chinese Dream. Gold Coast, Australia.

[7]Li, F*., Wen, J., & Ying, T. (2017). Chinese tourists’ perceptions of nuclear crisis in North Korea. In C.Lee, S. Filep, J.N. Albrecht, Coetzee, W.J.L (Eds.), Time for big ideas? Re-thinking the field for tomorrow (pp. 251-258). Dunedin, New Zealand: University of Otago.

[8]Wen, J., Li, F*., Ying, T., & Lockyer, T. (2016). Destination image and perceived risk of visiting Ukraine: An exploratory study of Chinese male outbound tourists. In International Society of Travel and Tourism Educators. Hangzhou, China.

[9]Li, F*, & Ryan, C. (2016). North Korea-Chinese tourists’ evaluation of the “Hermit Kingdom”. In 22th Annual APTA Conference (pp.5 pages). Beijing, China.

[10]Lin, Y. H., Ryan, C*., Gao, J., Li, F., & Lu, Y. (2016). Mobile technologies, the search for information prior to and on arrival, and impacts on tourist satisfaction: Chinese tourists and New Zealand. In 14th APacCHRIE Conference (pp. 43 pages). Dusit Thani, Bangkok, Thailand.

[11]Li, F*. (2015). An exploratory study on the travel expectations of Chinese tourists in North Korea. In 18th Annual Waikato Student Research Conference (pp. 18 pages). Hamilton, New Zealand. (最佳会议论文).

[12]Li, F*., & Ryan, C. (2014). Understanding Chinese tourists in North Korea: Evidence from in-depth interviews. In 11th New Zealand Tourism and Hospitality Research Conference (pp. 16 pages). Hamilton, New Zealand. (最佳会议论文).

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最后更新：2025年9月