Undergraduate Program Introduction Series of the School of Journalism and Communication: Computational Advertising and Brand Communication Program Introduction Event Held under the Theme “Brand Power, Fearless Youth”

The ComputationalAdvertising and Brand Communication Program Introduction Event

On the afternoon of March 12, theprogram introduction event “Brand Power, Fearless Youth: Graduate Pathways andFace-to-Face Dialogue with Outstanding Students,” organized by the Departmentof Brand Communication of the School of Journalism and Communication, was heldat the University Town Campus. Through faculty introduction, student sharingand open discussion, the event helped students from the Class of 2025understand the program and clarify their future development directions.

Associate ProfessorXiaoying Liu introduced the Computational Advertising and BrandCommunication program

At the beginning of the event,Associate Professor Xiaoying Liu, member of the college’s UndergraduateTeaching Steering Committee and Deputy Head of the Department of BrandCommunication, gave a brief introduction to the Computational Advertising andBrand Communication program.

She noted that the programresponded closely to the new demand for talent in building strong brands in thedigital and intelligent era. Drawing on the solid foundation of South ChinaUniversity of Technology and its more than two decades of interdisciplinarydevelopment, the program is positioned to cultivate “brand communication engineers”and was committed to training interdisciplinary and innovative talent. Graduateshad entered a wide range of fields, including computational advertising, brandcommunication, marketing, innovation and creativity, and public relations,giving students a clearer and more comprehensive understanding of the program.

Four outstanding studentrepresentatives from the Department of Brand Communication then shared theirexperiences with younger students.

Kangyu Zhao, a 2024graduate, shared hisexperience

Kangyu Zhao, a 2024 graduate whonow works at BY-HEALTH and once studied at Nanyang Technological University,won a national First Prize in the National Advertising Art Competition duringhis undergraduate years. He emphasized that insight is a core quality in BrandCommunication and a key competitive advantage for brand professionals in theworkplace. He encouraged younger students to understand and make good use ofAI, and to become interdisciplinary talent with both “Art + Science” abilities.

Qinyu He from the Class of2022 shared herlearning experience

Qinyu He from the Class of 2022has been recommended for postgraduate study in Finance and Media at PekingUniversity. She previously led a national-level Undergraduate Innovation andEntrepreneurship Training Program and published an EI-indexed conference paper.She said that faculty members in the Department of Brand Communication stronglysupported undergraduate development, andthat the program’s courses werefrontier-oriented and interdisciplinary. She suggested that younger studentsidentify their interests first, and thenpursued several focused internships tostrengthen the competitiveness of their resumes.

Yunshu Wang from the Classof 2022 shared her research and growth experience

Yunshu Wang from the Class of2022 had been recommended forpostgraduate study at Renmin University of China. With rich researchexperience, she had led a national-levelUndergraduate Innovation and Entrepreneurship Training Program and a keyproject funded by the Guangdong Provincial Special Fund for Science andTechnology Innovation Strategy. She pointed out that the ComputationalAdvertising and Brand Communication program was a platform with extensive possibilities for expansion. She advisedyounger students to work steadily and deeply, continue to unlock theirpotential, and achieve personal growth.

Chenghao Qu from the Classof 2022 shared his practical experience

Chenghao Qu from the Class of2022 was about to pursue further studyin Marketing at Nanyang Technological University. He won a national First Prizein the National College Student Advertising Art Competition, initiated thenational-level innovation and entrepreneurship project “Qiye Culture,” andinterned at companies including Tencent, NetEase and SHEIN. He believed thatexcellence in any field requires sustained effort and persistence. Heencouraged younger students to dare to try, learn from mistakes, devotethemselves to in-depth exploration, and better understand themselves through practice.

During the following opendiscussion session, the atmosphere was lively. Students from the Class of 2025actively raised questions about academic planning and career development, andthe four outstanding students shared their experiences generously. Questionswere addressed through dialogue, and future directions became clearer throughexchange. The event was not only a sharing of experience, but also a relay ofyouthful growth.

The event showcased theeducational features of the Computational Advertising and Brand Communicationprogram and reflected the college’s mentoring tradition of guidance andsupport. It was also a meaningful practice through which the college exploredinnovation in intelligent communication and responded to the demand for talentin building strong brands.

Moving forward, the college willcontinue to build platforms for student growth, helping students in journalismand communication find their direction and grow into capable young professionalsfor the future.