Zhao Zhilong
Postdoctoral Fellow and Assistant Researcher at the School of Journalism and Communication, South China University of Technology. PhD from the University of Macau, he previously served as a research assistant at the Macau Research Centre, University of Macau, and a residential tutor at the Ma Man Kei and Lo Pak Sum College. Research interests include intelligent and computational communication, international communication in the Guangdong-Hong Kong-Macau Greater Bay Area, and digital health literacy. Currently a member of the American Association for Journalism and Mass Communication Education ( AEJMC).
Research Directions
1.Intelligent and Computational Communication: Digital Media Usage Behavior Analysis, Intelligent Communication Systems
2.International Communication: Research on International Communication in the Guangdong-Hong Kong-Macao Greater Bay Area; The Hidden Impact of Artificial Intelligence in Transnational Political Communication
3.Health Communication: A Study on the Effectiveness of Digital Health Literacy, Family Health Education, and Health Information Dissemination
Representative Articles
1. Zhao, Z., et al. (2024). Parental Mediation, Digital Media Usage, and Health Literacy: An Exploration Among Chinese Elementary School Students. Health Communication, 1–13.
2. Lam, A.F., Zhao, G.Z., et al. (2025). Private Dispute or Public Responsibility? - Newspaper Framing of Domestic Violence in Four Chinese Regions. Journal of Family Violence
3. Zhao, X., et al. (2023). First-Person Influences on Third-Person Perceptions. China Media Research, 19(4), 1-28. (Excellence Research Australia)
4. Zhao Zhilong et al. (2020). Impact estimation discrepancy: the third-party effect and first-party factor among journalists in Beijing and Hunan. Journalism University , (6), 63-81+124. (CSSCI)
Conference Papers
Parental mediation, digital media usage, and health literacy: An exploration among Chinese elementary school students. Paper presented at the 107th annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), Philadelphia, PA (2024, August 8)
First-person influences on third-person perceptions. Paper presented at the 72nd annual conference of the International Communication Association (ICA), Paris, France (2022, April 17).
Is Negative Representation More Engaging? The Influence of News Title Framing of Older Adults on Viewer Behavior . 2024 Annual Conference of Intelligent and Computational Communication , Zhejiang University of Technology, Hangzhou ( November 10 , 2024 )
A Study on the Application of Intelligent Public Opinion Monitoring in the Construction of "One Country, Two Systems " Discourse: An Analysis Based on Hong Kong's Newspaper Industry . Guangdong-Hong Kong-Macao Greater Bay Area International Communication Development Forum 2024 , South China University of Technology, Guangzhou ( November 17 , 2024 )
A model of the relationship between media use and national identity among Macao residents. The First Guangdong-Hong Kong-Macao Greater Bay Area Forum on the Communication of Chinese Culture. Jinan University , Guangzhou ( November 6 , 2021 )
Project
Media Use Study of Macao Residents ( 2008-2021 ), hosted by the Centre for Macao Studies, University of Macau, funded by the Information Bureau of the Macao Special Administrative Region Government.
Survey on Macao Youth's Intention to Participate in the Guangdong-Hong Kong-Macao Greater Bay Area ( 2020-2021 ) , funded and hosted by the Macao Research Centre of the University of Macau and the Macao Youth Entrepreneurship Incubation Centre.
A survey on the current status of health education in primary and secondary schools in Guangdong Province ( 2022-2023 ), hosted by Sun Yat-sen University and Guangzhou Sport University, and funded by the Guangdong Provincial Department of Education.
COMET-19 Mental Health Survey ( 2020-2022 ) is a large- scale multinational survey on mental health and media use. The COMET research team includes: Vrije Universiteit Amsterdam (Netherlands), University Hospital Zurich (Switzerland ) , Yale University (USA), Vrije Universiteit Berlin (Germany) , and University of Macau (China).
Contact
zhaozhilong0628@scut.edu.cn
