Zhang Fa

A postdoctoral researcher at the School of Journalism and Communication, South China University of Technology, specializing in computational advertising digital ecosystem, blockchain decision-making, digital transformation indicator evaluation, and strategic planning for the manufacturing industry. Currently serving as the Head of the 2023 Graduate Program at the School of Journalism and Communication. During her doctoral studies, she published papers in top-tier SSCI journals in management. She received the Best Paper Award for Outstanding Young Scholar from Kühne Logistics University.

Education Experience

Graduated with a PhD (combined Master's and PhD) from the Department of E-commerce at South China University of Technology in 2022.

Graduated with a bachelor's degree from the School of Economics and Trade at South China University of Technology in 2016.

Work Experience

202206—202309 The Fifth Research Institute of Electronics, Ministry of Industry and Information Technology

202212—202309 Temporary assignment to the Guangdong Provincial Department of Industry and Information Technology

202309— School of Journalism and Communication, South China University of Technology

RepresentativeArticles

1. A Stackelberg game based two-stage framework to make decisions of freight rate for container shipping lines in the emerging blockchain-based market. Transportation Research part E-Logistics 149. (SSCI Q1, Top3)

2.Research on Freight Rate Decision at the Early Stage of Container Shipping Blockchain Introduction. This paper was published at the International Association of Maritime Economists (IAME), a high-level academic conference in the global shipping industry.

3.Approach to an Equivalent Freight-Based Sustainable Joint-Quotation Strategy for Shipping Blockchain Alliance. Sustainability-Basel 14(16). (SSCI Q2, Top3)

4. Special Reports: Two special research reports were completed during the work period, which were recognized and adopted by the Ministry of Industry and Information Technology.

Awards and Honors

The KLU Young Researcher Best Paper Award, Kühne Logistics University (2020)

Outstanding Part-time Counselor of South China University of Technology (2019)

Contact

factor_q@163.com