Cao Yaxin

Male, PhD in Literature, postdoctoral fellow in Journalism and Communication at South China University of Technology, with Professor Duan Chunlin as his supervisor.

He received his Ph.D. from the School of Journalism and Communication at Tsinghua University and has participated in several research projects, including major projects funded by the National Social Science Fund of China, general projects funded by the National Social Science Fund of China, and projects funded by the Beijing Municipal Social Science Fund.

Research Directions

Brand communication, international communication, computational advertising

International Conferences

1.Profit or Humanity: Research on the Ethical Constraints and Changes of Computational Advertising in the Era of Artificial Intelligence.IAMCR,2023.

2.Rethinking the Experience of Youthful Audiences: A Subculture Revelry and danmaku Interaction Study on Video Websites.IAMCR,2020.

3.Research on the Chinese State-owned Enterprises Brand Communication from the Perspective of Social System Theory.IAMCR,2020.

4.International brand communication in the belt and road initiative: Chinese corporate’ s choices and dilemmas.IAMCR,2019.

RepresentativeArticles

1.Opportunities and Challenges: The Construction of Overseas Brand Communication by Central State-Owned Enterprises under the Perspective of Cultural Confidence. National Image: Cultural Confidence andNational Image, 2019.

2. Analysis of the Innovative Model of Online Micro-films in the Dissemination of Traditional Chinese Culture. Film Review, 2020(17):15-18.

3. Adherence and Lessons Learned: The Path to a Cultural Power in Chinese Art Films. Film Review, 2019(18):1-6.

Projects

1. "Research on the Identification, Measurement and Communication of City Brands in the Greater Bay Area", General Project for Cultivating Top Young Talents in Central Universities.

2. "Research on the Intelligentization of International Communication of City Brands in the Greater Bay Area", an annual research project of the Guangdong-Hong Kong-Macao Greater Bay Area International Communication Research Institute.

Contact

cyx2022@scut.edu.cn