From October 18th to 19th, 2025, the 10th China College Students Public Relations Planning and Entrepreneurship Competition, hosted by the China International Public Relations Association (CIPRA), was held at Lanzhou University. Students from our school won one first prize, one third prize, and one excellence award nationwide. Among them, the first prize-winning work won the gold medal in the national finals . Our university won the "Organization Award" in the competition .

The 10th China College Students Public Relations Planning and Entrepreneurship Competition, themed "AI Empowering Integrated Development," aims to explore new paths for public relations communication in the digital age, promote a more pragmatic and in-depth integration of AI technology and public relations practice, and accurately meet the industry's and even the nation's demand for compound talents who "understand AI and are proficient in public relations".

Since its launch at Tsinghua University in March this year, the competition has attracted more than 1,100 teams from 126 universities across the country (including Hong Kong and Macao) and overseas regions to participate, with nearly 6,000 students in attendance.

In the two-day finals, after fierce competition in the preliminary and semi-final rounds, our team, along with teams from Tsinghua University and East China Normal University, won the gold medal. This is the first time our team has won the championship since participating in this competition.

Our students achieved a historic breakthrough in this competition, fully demonstrating the remarkable achievements of the college in adhering to the interdisciplinary approach of arts and sciences and systematically promoting the integration of industry, academia and research in the era of intelligent communication. It also reflects the professional ability and youthful spirit of our students in deeply integrating AI technology, communication theory and social practice in the context of the artificial intelligence era.