On June 17th, the on-site proposal presentation activity for the Guangdong Provincial First-Class Offline Course "Advertising Planning and Creativity" National Advertising Competition was held in Conference Room 301 of the School of Journalism and Communication. Zhang Dianpeng, General Manager of the Digital Intelligence Center of the Cloud and All-Media Business Group of Guangdong Advertising Group, Wu Zhenhua, Marketing Director of Sanjia Group, and Professor She Shihong of the Department of Brand Communication attended the event and provided comments and guidance on the students' planning proposals.

At the event, students from the 2023 Advertising Class presented a variety of impressive advertising proposals. Based on the theme of the National Advertising Competition, they comprehensively showcased their advertising plans, from market analysis, consumer analysis, theme strategy, creative expression to media planning. Their proposals not only demonstrated solid professional knowledge but also reflected innovative thinking and keen market insight.

As a top-tier offline course in Guangdong Province, "Advertising Planning and Creativity" is committed to building a dialogue platform between academia and industry. In the future, the course will continue to explore innovative teaching models, provide students with more practical opportunities, and cultivate more advertising and brand communication professionals who can meet market demands.