This year's competition received over 3,500 entries from more than 200 universities both domestically and internationally, with over 10,000 participants. Yao Yulin, an award-winning student from our college, explained that the team members drew inspiration from life, borrowed narrative techniques, visual aesthetics, and emotional expression from films, and conveyed brand information in a more artistic way, combining it with the emotional needs of contemporary young people, thus creating award-winning works with strong appeal.

Chen Huahua remarked, “Standing on the podium of the 4th Guangdong-Hong Kong-Macao International College Student Advertising Festival, I am filled with pride and gratitude. This honor is not only an affirmation of our team’s efforts but also an encouragement for our professional studies. I am grateful to the teachers for their meticulous guidance and support, which has helped us to continuously improve in our creative work. The concept of ‘learning through competition’ has encouraged us to challenge ourselves, break through the boundaries of our cognition, and gain valuable experience.”

It is understood that the competition brings together young creative forces, builds a creative stage, establishes a bridge for communication and unity, continuously explores the outstanding creative potential of young students, calls on young people in the new era to unleash their creative enthusiasm, show their youthful style, and inject cultural creativity and youthful vitality into the development of the Guangdong-Hong Kong-Macao Greater Bay Area.