Lecturer in the Department of New Media Communication at the School of Journalism and Communication, South China University of Technology. She has taught teaching courses such as Online Communication, Online Marketing, and Introduction to Animation Culture and Cultural Industry.

Her research areas include Online Communication, Branding, and Media and Cultural Industries.

Education and Work Experience

1999–2008: Studied at the School of Foreign Languages (Japanese Department) and the School of Journalism and Communication (Advertising Department) at Wuhan University. Earned a Bachelor’s degree 

and Master’s degree in Advertising, and a Ph.D. in Media Management and Operations.

2012–2013: Worked as a Coordinator for International Relations (CIR) in the International Exchange Division of Fukushima Prefecture, Japan.

Current Position: Lecturer at the School of Journalism and Communication, South China University of Technology.

Published Translations

1. Digital Media Society by Shin Mizukoshi (Iwanami Shoten), translated into Chinese and published by Wuhan University Press, 2009.

Publications

1. Technological Logic vs. Institutional Logic: Digital Technology and the Development of Media Industries

2. A Historical Review of Reform in China’s Newspaper Industry

3. The Impact of Communication Models on Brand Communication

4. Content: The Core Value for Media Survival

5. The Application of AR Technology in Book Brand Marketing

Research Projects

1. Communication, Resonance, and Harmony: A Study on the Public Value of China’s Media Industry in the Context of Digital Technology, supported by the Youth Program of Humanities and Social Sciences of the Ministry of Education

Awards and Honors

1. 2008: Third Prize, Humanities and Social Sciences Research Award of Hubei Province.

2. 2013: Designated as a “Friendship Ambassador” by Japan’s Ministry of Foreign Affairs under the JET Program.