Lecturer, Department of Brand Communication, School of Journalism and Communication, South China University of Technology

Professional Profile

· China’s Top 100 Designers

· Member, Academic Committee of the Guangzhou Advertising Association

· Special Instructor, One Show China Youth Creative Competition

· Excellent Advisor, National Advertising Art Design Competition for 

College Students

Jiao Wei has earned multiple domestic and international awards for her work in brand communication and advertising. She also contributed to the development of nationally standardized high school art textbooks (New Curriculum Standards) organized by the Ministry of Education. As a member of the editorial board for a key Guangdong Science and Technology Department project, she was instrumental in launching the “Invigorating Guangdong through Science and Technology: A Journey to Specialized Towns” series (ten volumes in total).

Research and Practice

Jiao Wei’s research primarily addresses brand strategy and advertising as pathways to activate and enhance brand energy. Her focus includes:

· Brand Personality Expression

· Advertising Strategy Formulation

· Creative Approaches to Brand Advertising

She has participated in the overall planning of the 6th Guangzhou Convention of Overseas Chinese Scholars in Science and Technology (organized by the Ministry of Education) and was involved in image planning for the Foshan Creative Industry Park, as well as the promotional project for the Shanghai World Expo.

Teaching Innovations

Passionate about empowering students—particularly those without art backgrounds—Jiao Wei strives to develop innovative teaching models in advertising design education. In 2008, she curated an interactive art and communication visual exhibition, “Individual — In the Name of VI,” at the Guangzhou Sapphire Contemporary Art Museum. This show highlighted her students’ coursework in a dynamic format and received wide media coverage.

Academic and Creative Contributions

· Research and practice in visual expression, interactive creativity, and the psychological analysis of visual forms in advertising

· Integration of creativity, art, and technology in teaching Brand Advertising Expression

· A track record of national and international recognitions, including:

  o Gold Medal and Grand Prize, One Show China Youth Creative Competition

  o Multiple First and Second Prizes in graphic design and marketing planning categories, National Advertising Art Design Competition for College Students