Cao Xiaojie, PhD in Philosophy and is currently the Vice Dean, Associate Professor, and Master's Supervisor at the School of Journalism and Communication, South China University of Technology. His research focuses on media technology and social governance, gustatory communication, and cross-cultural practice. His papers have been published in academic journals such as Journalism and Communication Research, Modern Communication, and Journalism Journalist. He has led several research projects. He teaches undergraduate and graduate courses including Media Ethics and Regulations and Journalism and Communication Policy, Regulations, and Ethics, and is in charge of one Guangdong Province First-Class Undergraduate Course. He has received numerous awards, including the Third Prize in the National Excellent Teaching Case Competition for Journalism and Communication Professional Degrees, the Second Prize in the Ninth Guangdong Provincial Outstanding Achievements in Philosophy and Social Sciences, and the Third Prize in the Fifth Guangdong Provincial Higher Education (Undergraduate) Young Teachers' Teaching Competition.
Experience
2018 - Present, Associate Professor, School of Journalism and Communication, South China University of Technology.
Representative Articles
1. Cao Xiaojie. 2025. AI Illusion as Technological Anxiety: An Analysis Based on a Critical Future Research Perspective. New Media and Society. (4). 1-14. (CSSCI Collection Journals)
2. Cao Xiaojie, Yang Jingru. 2025. Negotiated Visibility: Women's Computer DIY and Their Gender Identity Practices. Chinese Network Communication Research. (28). 154-173. (CSSCI Collection Journals)
3. Cao Xiaojie, Dai Mengya. 2023. Global Localization of Privacy Policies of Short Video Platforms: A Comparative Analysis of Douyin and TikTok. Media Watch. (10). 86-94. (CSSCI)
4. Cao Xiaojie. Academic Hu Huanyong Line and the Geographical Nature of Internet Research. Journal of South China University of Technology (Social Sciences Edition). (6). 122-129.
5. Cao Xiaojie, Ke Xiaoshan, Yang Jingru. 2023. Reconstruction of Open Access and Academic Publishing Models: An Analysis Based on the Multi-Stakeholder Model. New Media and Society. (1): 150-168. (CSSCI Collection Journals)
6. Cao Xiaojie. 2022. The Invisibility of Media: Understanding the Materiality of Internet Culture and Its Governance—Computers as a Method. Journalist. (3). 3-13. (CSSCI)
7. Cao Xiaojie, Li Xin. 2021. The “Interdisciplinary” Myth of Internet Studies in Mainland China: Discipline and Breakthrough. Li Lifeng, Huang Yu (eds.). Inheritance and Innovation: 40 Years of Chinese Communication Studies. Hong Kong: The Chinese University of Hong Kong Press. 277-294.
8. Cao Xiaojie, Li Xin. 2020. “I’m sorry, I was wrong”: Textual strategies and moral politics of apologies by self-media. Journalist. (8). 47-56. (CSSCI)
9. Ren, Tianhao; Cao, Xiaojie. 2020. From Technology to Architecture: The Driving Effect of Network Media Evolution on Social Platformization. Journal of Xi'an Jiaotong University (Social Sciences Edition). (5). 144-152. (CSSCI)
10. Cao Xiaojie. 2019. Towards Intelligent Customization: 5G Technology Reconstructs the Content Publishing Process. Editor's Friend. (7): 23-27. (CSSCI)
11. Cao Xiaojie. 2018. Diversity and Governability: Dimensions of Hacker Research from the Perspective of Internet Politics. Chinese Journal of Internet Communication Studies. (11). 120-138. (CSSCICollection Journals)
12. Cao Xiaojie, Lu Jiayin, Wu Qiuping, Luo Huanxin. 2017. China Internet Governance Index Report—An Analysis of the Development of Internet Rule of Law. Internet and National Governance Development Report (2017). Beijing: Social Sciences Academic Press. pp. 25-42.
13. Cao Xiaojie. 2017. Overseas Schools of Thought in the Study of Internet Politics in China: The Landscape of Knowledge Production and the Generational Shift. Journal of Journalism and Communication Studies. (2): 33-50. (CSSCI)
14. Zhang Zhian, Cao Xiaojie, Yan Qihong. 2017. Big Data and Online Public Opinion Research from the Perspective of the US Election. Journal of Shantou University. (1): 83-90.
15. Cao Xiaojie. 2016. Trends and Implications of Internet Governance in New Zealand in 2015. Annual Report on Internet and National Governance (2016). Beijing: The Commercial Press. pp. 309-318.
16. Cao Xiaojie. 2016. Reflections and Paths on Public Opinion Research in the Internet Context. Public Opinion Studies (Volume 2). Beijing: Social Sciences Academic Press. 52-67.
17. Cao Xiaojie. 2016. Hacker Spirit and Internet Governance in the United States: Starting from the Twentieth Anniversary of the Cyberspace Declaration of Independence. Lingnan Media Exploration. (6): 52-54.
18. Cao Xiaojie. The Emergence of Chinese Internet Culture: Structural Negotiation and Discourse Production. Journal of News and Communication Review. 73-80. (CSSCI Collection Journals)
19. Cao Xiaojie. Taste Approaches in Cross-Cultural Communication. Social Sciences Daily. December 5, p. 6. 2024.
20. Cao Xiaojie, Li Huining. 2024. Reconstruction and dissemination of cross-regional culinary authenticity: a case study of Billy Kwong restaurant in Australia. New Economy. (1): 110-123.
21. Cao Xiaojie, Liang Yingxia. 2023. Cross-cultural visibility and the reproduction of identity politics: A dissemination analysis of the short video "Foreigners eating Chinese food". Modern Communication (Journal of Communication University of China). (6): 57-67. (CSSCI)
22. Dai Ruimin, Cao Xiaojie. 2022. The Daily Production and Cross-cultural Communication of Food Memory: A Case Study of Cantonese Cuisine Narratives in "Historical Scenes". Cross-cultural Communication Research (Vol. 5). 97-117.
23. Cao Xiaojie. 2018. Threshold of Identity: Media Consumption and the Construction of Immigration Identity—A Mirror Image of New Zealand Newspaper Advertising. Journal of Journalism and Communication Studies. (9): 81-94. (CSSCI)
24. Cao Xiaojie. 2017. The Localization Shift in the Dissemination of Chinese-language Newspapers in New Zealand (1865-1970). Overseas Chinese History Studies. (4): 40-50. (CSSCI)
25. Cao Xiaojie. 2025. Media Ethics and Laws. A Collection of Excellent Teaching Cases of Ideological and Political Education in Courses of South China University of Technology (Volume 2). Guangzhou: South China University of Technology Press, pp. 264-273.
26. Cao Xiaojie, Bao Lei. Journalism and Communication Education at Michigan State University, 2024. Yearbook of Journalism and Communication Education in China. Wuhan: Wuhan University Press, pp. 932-940.
27. Cao Xiaojie, Du Xinran. Journalism and Communication Education at Stanford University, 2023. Yearbook of Journalism and Communication Education in China. Wuhan: Wuhan University Press, pp. 922-929.
28. Liang Guangzhao, Cao Xiaojie. 2022. Media Coverage and Interest Balancing in Judicial Cases—Taking the Lao Case as an Example. Selected and Analyzed Teaching Cases of Communication Law (Volume 1). Beijing: Intellectual Property Publishing House, pp. 245-256.
29. Cao Xiaojie. 2022. Emphasizing both collaboration and innovation: Non-standard answer assessment from a project-based perspective. Case studies on the reform of undergraduate course academic evaluation methods at South China University of Technology. Guangzhou: South China University of Technology Press, pp. 137-156.
Awards
1. In 2021, the project "Human-Computer Collaboration and Ethical Constraints in Intelligent Journalism" won the third prize in the 2020 National Excellent Teaching Case Award for Journalism and Communication Professional Degrees.
2. In 2021, the paper "The Threshold of Identity: Media Consumption and the Construction of Immigration Identity—A Mirror Image of New Zealand Newspaper Advertising" won the second prize of the Ninth Guangdong Provincial Outstanding Achievement Award in Philosophy and Social Sciences.
3. In 2023, "The Invisibility of Media: Understanding the Materiality of Internet Culture and Its Governance—Computers as a Method" (Journalism Research) won the third prize of the 2022 Guangdong Journalism Award.
4. In 2021, the "Online and Offline Blended Teaching Reform of 'Media Ethics and Law' under the New Technology Paradigm" won the second prize in the 2021 Guangdong Provincial Excellent Online Teaching Course Case Award.
5. Received the third prize in the 5th Guangdong Provincial Higher Education (Undergraduate) Young Teachers' Teaching Competition in 2020.
6. Received the third prize in the 9th Guangdong Provincial Teachers' Ethics Themed Essay and Micro-video Competition in 2020.
7. Received the Teaching Excellence Award from South China University of Technology in 2022.
Contact
xcao3@scut.edu.cn
