From July 5th to 8th, the 2019 Excellent College Summer Camp of the School of Journalism and Communication of South China University of Technology was successfully held. This summer camp has carried out a variety of activities such as expert lectures, corporate visits, questioning and answering, and student networking. The students have benefited a lot.

Students and teachers who participated in the summer camp

On the morning of July 6, the summer camp opening ceremony was held in Room 401, Block B9 South. Secretary Feng Xiangyang expressed his warm welcome to the students who participated in this summer camp, and pointed out the unique advantages of Huagong Xinchuan in talent training. As a comprehensive college of journalism and communication, the School of Journalism and Communication relies on interdisciplinary cooperation and exchange. Under the discipline development model of “content + technology”, students have a broader platform of technology. Dean Su Hongyuan introduced the development history of the college and the advantages of the college in terms of employment, teachers and overseas exchanges. Su Yuanchang talks about the location of the college, which can enter the city center and feel the prosperous city, and return to the university city to study hard. I hope that students can find life and realize academic ideals here.

Speech by Secretary Feng Xiangyang

Dean Su Hongyuan delivered a speech

In the subsequent academic report, the experts brought a rich academic feast to the students who participated in the summer camp.

Professor Duan Yulin's Calculation of Advertising Challenges in Advertising Education and Talent Cultivation Mode, combined with an in-depth and unique understanding of the contemporary advertising industry, explains the computational advertising to the campers in a simple and simple way, and depicts the future advertising academics and advertising. The path of education development. While imparting professional knowledge, Professor Duan used his own “challenge yourself” to encourage his classmates. She hopes that the students can have two qualities: one is the dream, the direction is determined to go forward; the second is to learn advertising, learn the news, need a little passion, and use the humorous example of “earring the ear” to activate the atmosphere of the lecture. Laughter again and again.

Professor Wu Xiaokun, with the title of “Data Innovation and Practice Exploration of Data News”, first pointed out the current gap in data journalism talents, and thus entered the introduction of data news. Through a series of case presentations and an explanation of the path between data and news stories, campers have a deeper understanding of data journalism. Professor Wu Xiaokun said, “Data news itself does not produce wisdom, but it can promote the generation and development of the wisdom of the whole society.” On the issue of “learning what data news has changed us”, the field students and teachers exchanged ideas. Warm atmosphere.

Ding Lei, deputy editor-in-chief of Tencent News, put forward the change of the technical environment, which brought about the transformation of the consumption habits of news content. The artificial intelligence technology will greatly help by breaking down news, decomposing users and accurately pushing. News production. Senior editor Kong Zhihan Kong Zhihan shared the practical case of short video news with the campers in light of the production and operation of the video.

Vice President Jiang Jianguo first introduced the platform structure of the college and the achievements of the construction to the campers. Then, with the title of “Review and Reflection of Network Culture Research”, he pointed out that academic research is not a castle in the air, but is closely related to life. Many life phenomena have their own academic ideas behind them. Professor Jiang Jianguo also gave detailed guidance to the campers on how to select topics for network culture research.

On the morning of July 7, the college lecturer, Zhong Bu, a tenured professor of the School of Communication at Pennsylvania State University, Chen Juan, deputy dean, and Liu Tao, deputy secretary of the party committee, discussed with the students. The professional orientation of Vice President Chen Juan and the research direction of the tutors were introduced, and each student was encouraged to choose the tutor in combination with his or her interest. Deputy Secretary Liu Tao introduced the college's scholarship policy and employment situation. Professor Zhong Bu encouraged the campers to communicate with interesting souls and constantly open up their own horizons. Remind everyone to be wary of a single way of thinking and think more about your goals. In the afternoon, the campers took part in the academic ability and English proficiency test, and fully demonstrated their style after careful preparation.

Professor Zhong Bu communicates with the campers

On the morning of July 8, the campers of the summer camp went to visit with the company, and the director of public affairs, Yu Jinxi, warmly welcomed the campers. Director Jin Xi led the campers to visit the working environment of Mi, and gave a more detailed explanation of the corporate culture of Mi. This dialogue has the technology to help the campers in summer camps to better establish their own learning goals, find their own interests, and add momentum to the future.

The campers visited the rice technology

group photo

On the afternoon of July 8, the closing ceremony of this summer camp was ushered in. At the closing ceremony, Dean Su Hongyuan was concerned about the experience of the campers participating in this summer camp. Camper Li Guanglin gave a speech to share his feelings about summer camp activities and expectations for the future development of news communication. The site also awarded honorary certificates to students who have obtained “excellent campers”.

Secretary Feng Xiangyang awards awards to outstanding campers

Dean Su Hongyuan presented awards to outstanding campers

Vice President Chen Juan presented awards to outstanding campers

The closing ceremony marked the end of the four-day summer camp. I believe that all the campers have a deeper understanding and deeper feelings for the new biography of Huagong. I hope that the students will join the Huagong New Masters in the future. Make greater progress in learning!