On the morning of May 11, the seminar on computing advertising discipline construction and talent training in the era of wisdom communication was successfully held in Wuhan Huazhong University of Science and Technology. The seminar was jointly sponsored by the School of Journalism and Communication of South China University of Technology and the Key Laboratory of New Media and Brand Communication Innovation of Guangdong Province. It was co-organized by Huazhong University of Science and Technology Press. People's University of China, Peking University, Communication University of China, Wuhan University, Jinan University and other more than ten colleges of journalism communication and advertising experts, together with Tencent Group and other industry elites gathered to discuss the professional construction of advertising disciplines, promote wisdom communication The era of computational advertising composite innovative talents training series of experimental textbooks, such as the publication of books. Professor Yu Lin, Associate Professor Yan Shihong, Jiao Wei and Zhang Qingyuan were invited to attend the meeting.

At the symposium, Prof. Duan Yulin, editor-in-chief of the series and director of the School of Journalism and Communication of South China University of Technology, pointed out that the cross-disciplinary integration of colleges and universities in the “interdisciplinary era” has become a new growth point and important appeal for the development of colleges and universities. New liberal arts and new engineering are deeply intertwined, and demand-oriented focuses on the combination of theoretical innovation and practical innovation, highlighting the advantages of engineering in the liberal arts. Subsequently, the experts and scholars of various universities and colleges combined with the systemic and rationality of the first batch of bibliography, the standardization and unity of textbook writing, the balance of technical and practical, etc., put forward a series of practical and feasible. Rationalization advice.

It is reported that the current news communication science is entering the era of multi-disciplinary integration. Our institute is in line with the development needs of the situation, actively exploring the construction of new liberal arts, and building the Guangdong big data and computing advertising project with the School of Software, Computer Science and Engineering. The Technology Research Center brings together cutting-edge technical talents from artificial intelligence, data technology, software engineering, and computer application technology to strengthen theoretical and practical innovation, and actively promote the cross-integration of this discipline with a new round of scientific and technological revolution and industrial transformation, and thus drive new The liberal arts have made great progress. (Photo/Correspondent Zhang Mengyang Liu Rui)