Gao Hui is an associate professor and master tutor of the Department of Brand Communication of School of Journalism and Communication, South China University of Technology. He is a research fellow of the brand institute of South China University of Technology and a researcher of the Guangdong Provincial New Media and Brand Communication Innovation Application Key Laboratory. He received his Ph.D. in marketing from Sun Yat-sen University and once studied as a visiting scholar at the Department of Marketing, Kellogg School of Business, Northwestern University, and Department of Marketing, The Chinese University of Hong Kong.
Study and Work experience
1997-2001 Bachelor of English, Dalian Foreign University
2002-2005 Master of Business Administration (Marketing), Jinan University
2005-2008 Doctor of Business Administration (Marketing), Sun Yat-sen University
2006-2007 Senior Visiting Scholar, Kellogg School of Business, Northwestern University, USA
2008-present Associate Professor, South China University of Technology
2016-2017 Senior Visiting Scholar, School of Business, The Chinese University of Hong Kong
Books
1. Translated: Marketing Management (13th Edition, China Edition)
2. Monograph: Is it a good name for the foreign country or a good name for the earth? ——Effect of brand cultural significance on consumer perception and attitude”
Main Papers
In many academic journals such as Contemporary Communication and Management Engineering Journal, the “Analysis of the Effects of Online Catchword Advertising Based on Simple Exposure Effects” was published. “Name” or “selling point”, how do consumers process dual information? And other academic papers
Subjects
Hosted several Social Science Funds of the Ministry of Education and Guangdong Provincial Natural Science Fund Project, participated in the National Natural Science Foundation of China and the National Social Science Foundation, and had previously worked for Guangdong Guanhao, Xinzhongyuan, Marco Polo, Xinghe Biological, Radio and TV Real Estate, and Qianjia. Smart customers and other companies provide consulting services.
Honors
The 100 Thousand and Ten Schools in Guangdong Province (2014)
Contact : 37686808@qq.com
