Shihong She, Ph.D. Master supervisor, associate professor of Journalism and Communication, South China University of Technology. Research interests: Brand Communication, Advertising Communication, Media and Social Development.
Experience
2016.7-2017.8 Visiting scholar of Communication, The Pennsylvania State University;
2012.1 Visiting scholar of Communication, The Chinese University of Hong Kong;
2009.9-2013.9 Doctor of Communication, School of Journalism and Communication, Wuhan University;
2005-2012 Lecturer, School of Journalism and Communication, South China University of Technology.
2013-Present Associate professor, School of Journalism and Communication, South China University of Technology.
Professional service activities
Dr. She has served as the executive member of Academic Committee of Guangdong Advertising Association and executive director of the Council of China Youth brand scholars Forum, etc.
Books and Monographs
1) She, Shihong. The Construction of Identity and Cultural Identity: The Role of Media in the Transformation of Urbanization, Guizhou People's Press, 2019.
2) She, Shihong. Advertising Policy and Innovation in the Mobile Internet Age, South China University of Technology Press. 2019.
3) She, Shihong. Analysis of Chinese and Foreign Classical Brand Communication Cases, South China University of Technology Press. 2009.
Articles
Nearly 50 relevant research papers have been published in Modern Communication, Journalism & Communication Review, Chinese Social Science Weekly, Advertising Panorama, Science and Technology Management Research, China Publishing Journal, China Newspaper Industry, Publishing Journal, China Marketing.
The typical essays:
1) Learn From the Experience of the International Bay Area and Improve the City Brand Image in the Greater Bay Area, Chinese Social Science weekly. August, 2019;
2) Empirical Research on the Correlation Between Online Advertising and Online Consumption, Modern Communication, 2018(10);
3) The Main Role and Practice Path of Publishing Group's Telling Chinese Stories Well, China Publishing Journal, 2018(12);
4) Technical Logic Drives the Transformation of China's Advertising Education in the Mobile Internet Age: based on the Survey of Advertising Teachers, Advertising Panorama, 2018(6);
5) The Establishment of Scientific Research Service Brand: The Innovation Direction of Scientific Research Management in Colleges and Universities: Based on the Survey of Scientific Research Groups in the Universities in Guangdong, Science and Technology Management Research, 2017(8);
6) Research on Media Use of Landless Farmers in Guwei New Village, Guangzhou, Modern Communication, 2015(10);
7) Discussion on the Strategy of Sustainable Brand Management of Publishing Enterprises in China: Taking Guangdong Publishing Group as An Example, Publishing Journal, 2014(5);
8) Thoughts on the Development of China's Advertising Industry from the Perspective of Cultural and Creative Industry, Advertising Panorama, February 2013;
9) Journalistic Professionalism in the Context of Microblog, Chinese Social Science Weekly, May 16, 2012;
10) Transformation of Advertising Function in the Context of Network Communication, Advertising Panorama, April 2011.
Grants
1) Principal Investigator. Guangdong Soft Science Study. Project Title: Research on the Construction of Science and Technology Risk Early Warning Platform and Prevention Mechanism in Guangdong in the Era of Big Data.
2) Principal Investigator. Guangzhou Social Science Foundation. Project Title: Research on Guangzhou City Brand Image Shaping and Communication Strategy.
3) Principal Investigator. Guangdong Soft Science Project of Department of Science and Technology. Project Title: Optimizing Scientific and Technological Environment and Creating Scientific Research Service Brand: An Empirical Study Based on Scientific Research Groups in Colleges and Universities in Guangdong.
4) Principal Investigator. Project of Guangdong Department of Education. Project Title: Research on the Adjustment of Media Function and Role Transformation in the Process of Urbanization in China.
5) Principal Investigator. Key Project of Central University Projects. Project Title: Research on Internet use and Identity of the New Generation of Migrant Workers in the Context of Urbanization.
6) Other transverse projects.
Awards and Honors
1) The Third Price of Best Essay, 2018, Technological logic drives the transformation of advertising education in China in the era of mobile Internet, China Annual Conference on advertising education.
2) Excellent instructor, 2018, The 10th College Student Advertising Competition, Guangdong department of Education.
3) Instructor (Students won one national second prize, one provincial first prize and a number of provincial second and third prizes), 2015, The 7th College Student Advertising Competition, Guangdong Department of Education.
4) Instructor (Students won the third prize), 2018, Research on the Cognition of Guangzhou City Brand Image, The Challenge Cup.
5) The second prize, June 2018, Strengthen Cultural Self-Confidence and Tell the Story of Chinese Brands, Micro Party Class Competition.
Email: hongshe@scut.edu.cn, lovebluewind@126.com
