Jia Fu

Email: scutfujia@163.com

EDUCATION AND EMPLOYMENT

2017-Present, Associate professor, Associate Dean serves as Department of Brand Communication, School of journalism and communication South China university of technology

2013- 2017, Assistant professor, School of journalism and communication, South China university of technology

2010, Ph.D., Cognitive psychology, Northeast Normal University, China

AREAS OF INTEREST

Brand communication, User experience, Selective attention

SELECTIVE PAPERS

Fu, J., Yu, G., & Zhao, L. (2021). Effect of aging on visual attention: Evidence from the Attention Network Test. Social Behavior and Personality: An international journal, 49(3), e9806.

Fu, J., Xu, P., Zhao, L., & Yu, G. (2018). Impaired orienting in youth with Internet Addiction: Evidence from the Attention Network Task (ANT). Psychiatry Research. https://doi.org/10.1016/j.psychres.2017.11.071

Sun, Y., Quan, Y., & Fu, J. (Corresponding Author). (2018). Sparse coding and

dictionary learning with class specific group sparsity. Neural Computing and

Applications.https://doi.org/10.1007/s00521-016-2764-z 

Cao, R., Wang, S., Rao, C., & Fu, J. (Corresponding Author). (2013). Task-irrelevant own-race faces capture attention: Eye-tracking evidence. Scandinavian Journal of Psychology. https://doi.org/10.1111/sjop.12027

TEACHING

Survey statistics and analysis, 2014-present

Consumer Behavior, 2014-present

Psychology of Advertisement, 2014-present

FUNDING

[1] National Social Science Foundation of China (Grand No. 20BXW104)

[2] Social Sciences Foundation of Ministry of Education of China (Grand No. 19YJC860007)

[3] The 2019 Project of the 13th Five-Year Plan for the Development of Philosophy and Social Sciences in Guangzhou (Grand No.2019GZQN06)

[3] China Postdoctoral Science Foundation (Grand No. 2018M630096)