How big data help innovation and entrepreneurship? When traditional culture encounters big data, what will happen to the production and dissemination of content? On the afternoon of November 25, School of Journalism and Communication at South China University of Technology Joint School of Innovation and Entrepreneurship Incubation Base, held a seminar on Innovative Practice and Entrepreneurship Incubation. The responsible person of Mass Information Technology Co., Ltd., talked with the students face to face to share relevant experience.
“Big data is not a mystery, it is used to solve specific problems. ”Shen Liqin, the founder and president of Mass Information Technology Co., Ltd., took the company's planned crowdfunding the Kun opera as an example to show how to use big data to drive content production spread. At the event, they abandoned the traditional means of building new models of data-driven content planning, production and dissemination based on insights into big data. From the needs of the planning period of the activity planning, the audience portrait and innovation experience, to the dissemination of dissemination channels and dissemination strategies, and then to the late stage of satisfaction survey and evaluation of the effectiveness of promotion, have applied to the big data analysis platform. The main body of innovation is people, Feel it with your heart about what readers want to see. When talking about the content production strategy, Shen Liqin said. Through the use of big data analysis and multi-media and multi-level communication strategy, this event has become a successful practice of Internet + Traditional Opera and has created a successful model for Kun opera + Internet + Big Data.
“Success is cumulative across a range of factors, but failure can be caused by any one factor.” Hao Xilong, chairman of Massive Information Technology Co., Ltd. and founder of Massive Big Data Heavy Incubator, learned from his own practical experience in the area of big data intelligence, with a humorous language to share the entrepreneurial approach and path, as well as heavy incubation methodologies. Beginning with cognition and becoming innovative. Hao Xilong said in his lecture that the most important thing to start a business is cognition and innovation. Cognition includes the entrepreneur's self-awareness and the recognition of entrepreneurship Knowledge and awareness of users. In addition, Hao Xi Long also cut off from the project, project operation, hatching standards, etc. about the entrepreneurial process in some of the experience skills and precautions.
Hao Xilong indicated that college students need to be curious and know who is the person of your product serving for. Through sharing a sucessful business story, Hao XiLong also proposed and encouraged the college students:“ If you didn’t do this thing, but others succeed, and you regret about it, then you can start a business.”
Attached: Mass Information Technology Co., Ltd. Introduction
Massive Information Technology Co., Ltd. was founded in 1999, which is a professional Internet online Chinese intelligent computing platform service provider, created a leading international level online Internet intelligent computing technology, a national certification of double soft and high-tech enterprises . At present, mass heavy data incubators have successfully hatched more than 20 big data start-ups with a market valuation of more than 6 billion.
