Dai Shifu, Ph.D., Associate Professor, Master Graduate Supervisor. Research direction: advertising and brand communication. In Corporate Management, Corporate Research, Sales and Marketing, Chinese and Foreign Management, China Advertising, China Brand, Modern Advertising, Contemporary Communication, China Publishing There are more than 80 papers published in more than 20 professional journals, many of which have been reproduced by the “NPC Copy Materials” and “Xinhua Digest”; 6 books have been published. In the past 15 years, he has presided over or participated in more than 10 vertical topics; it is Dalian Zhangzidao, Guangdong Zhongyan, Guangdong Silk, Huajian Group, Popular Dairy, Yangjiang Shears, Gio Cars, Carva Clothing, Foma Foods. , New Japan Electric Vehicles, Zhongjie, Baolande Bags, Star Emblem, Aideer Jewelry, etc. Nearly 100 well-known domestic companies or listed companies have conducted advertising and brand planning.

Study and Work experience

2013-2016 Huazhong University of Science and Technology Doctor of Advertising and Media Economy (Brand Communication Studies)

2004-present School of Journalism and Communication, South China University of Technology

2001-2004 Master of Communication Studies, Xiamen University (Advertising Direction)

1994-1998 Bachelor of Philosophy, Xiangtan University

Books

1. Brand Strategy Tsinghua University Press 2009 September First Edition

2. Brand Culture Wuhan University Press May 2008 First Edition

Main Papers

1. Recessiveness and Privacy: The Ethical Reflection of Native Advertising “Contemporary Communication” 2016.7

2. Absence of online and presence vacancy - The study of social social colonization phenomenon Contemporary Communication 2015.

Subjects

1. Popular Dairy Brand Strategic Planning 2017

2. Opening and Closing Brand Strategy Planning 2013

3. Optimization Design of Huajian Group Brand Visual Identity System 2015

Contact:

Telephone 13570329948

 Email 8058300@qq.com