Zhao Hong
Zhao Hong
Born in Yueyang, Hunan Province in July 1966, with a PhD in Journalism, who is a professor and doctoral supervisor at the School of Journalism and Communication, South China University of Technology, and a member of the school's academic committee. He previously served as the director and associate editor of the news editing department at Southern Daily Press, and the vice dean of the School of Journalism and Communication at South China University of Technology. He is a standing director of the Chinese Society for the History of Journalism Education, the vice chairman of the editorial committee of the Guangdong Publishing Association, a standing director of the Guangdong Journalism Society, an expert reviewer for dissertations at the State Council Academic Degrees Committee, and an expert in the Guangdong Digital Publishing Expert Database. He has published 8 monographs and over 30 papers in core Chinese journals. His main research areas include: modern Chinese social thought, Chinese journalism history, publishing theory and practice, and rural communication and Chinese society.
Education Experience
1984.09-1988.07, Undergraduate degree in History from Central China Normal University
1988.09-1991.07, Master's degree from the Institute of History, Guizhou Normal University (under the tutelage of Professor Wu Yannan)
2011.09 - 2014.06, PhD in Journalism and Communication, Huazhong University of Science and Technology (under the supervision of Professor Zhang Kun).
Work Experience
1991.07 - 1999.07, Editor, Literature and History Editorial Office, Guizhou People's Publishing House
1999.07 - 2005.07, Editor, News Editorial Department, Southern Daily Press
2005.07 - Present: Faculty member, School of Journalism and Communication, South China University of Technology
Books
1. Customs and Traditions: A Complete Translation, Guizhou People's Publishing House, 2023.
2. A Study on the Construction of National Image by News Media: An Empirical Study of the Image Shaping of China by The Daily Telegraph, Huazhong University of Science and Technology Press, 2020.
3. New Village Thought and Modern China, Guizhou People's Publishing House, 2019.
4. A Collection of Publishing Management Materials in Guangdong during the Republican Era (Volumes 1 & 2), co-edited with Lu Xin, Guizhou People's Publishing House, 2015.
5. The Chinese People's Dream of New Villages, Guizhou People's Publishing House, 2014.
6. Media Brand Communication Studies, China Social Sciences Press, 2012.
7. Corporate Media Relations and Crisis Management, South China University of Technology Press, 2012.
8. The World of an Editor, World Book Publishing Company, 2012.
RepresentativeArticles
1. A Study on the Usage Practices and Influencing Factors of Meipian Among the Elderly: A Perspective Based on Actor Network Theory (First Author), Contemporary Communication, No. 4, 2023, CSSCI
2. China in Classical Texts: A New Interpretation of Traditional Culture—An Analysis Based on the Perspective of Identity (First Author), Television Studies, No. 12, 2022, CSSCI
3. Research on Methods for Determining Copyright Infringement in Short Videos (First Author), Contemporary Communication, No. 6, 2022, CSSCI
4. The Evolution and Path of New Villageism in China, Guizhou Social Sciences, No. 9, 2022, CSSCI
5. An Exploration of Cross-Cultural Interaction in Reaction Videos from a Gaze Perspective: A Case Study of Reaction Videos by Foreign Internet Celebrities on Bilibili (First Author), Contemporary Television, No. 3, 2022, CSSCI
6. Causes, Definition, and Prevention of Plagiarism in Self-Media (First Author), Modern Communication, 2019, No. 2, CSSCI
7. Research on Personalized Print Media Publishing Based on User Needs (First Author), China Publishing, 2019, No. 4, CSSCI
8. A Study on the Distribution Management of Newspapers and Periodicals in Guangdong and Hong Kong during the Republican Era (Second Author), Journal of Journalism University, 2017, No. 1, CSSCI
9. Research on Personalized Print Media Publishing Based on User Needs (First Author), China Publishing, 2017, No. 4, CSSCI
10. Local Publishing Management during Chen Jitang's Administration of Guangdong (First Author), Publishing Science, 2016, No. 2, CSSCI
11. On the Interaction Between Contributors and Newspaper Editors and Publishers in the Republican Era—Taking Zhang Henshui and the Travel Magazine as an Example (First Author), Chinese Editors, 2016, No. 2, CSSCI
12. Personalized Publishing and the Future Trend of the Book Industry (First Author), China Editor, 2015, No. 1, CSSCI (Renmin University of China Press, Publishing Industry, 2015, No. 4)
13. An Analysis of the Strategy of Group Portrait-Style Character Reporting—Taking People Magazine as an Example (First Author), China Publishing, No. 15, 2014, CSSCI
14. A Study of the Image of China in The Daily Telegraph: A Content Analysis of Reports on China from 2003 to 2013, Journalism University, No. 4, 2014, CSSCI
15. A Review of Published Dissertations in Journalism and Communication (First Author), China Publishing, No. 11, 2014, CSSCI
16. A Review of Research on Book Publishing in Journalism and Communication Studies in my country, China Publishing, No. 23, 2013, CSSCI
17. In-depth dissemination: The key to transforming newspaper and magazine content into books, Publishing Science, No. 3, 2013, CSSCI (Renmin University of China reprinted newspaper and magazine materials Publishing Industry, No. 8, 2013)
18. How Mainstream Newspapers Can Expand Towards In-Depth Reading—Taking the Latest Redesign of the Shenzhen Special Zone Daily as an Example, China Publishing, Issue 15, 2012, CSSCI
19. Looking back on the path I came from, verdant hills stretch endlessly across the landscape—A study of the 30-year evolution of the Shenzhen Special Zone Daily, Journalism University, Issue 15, 2012, CSSCI
20. Cultivating Cross-Media Interdisciplinary Talents from an Employment Perspective: A Case Study of the Editing and Publishing Major at South China University of Technology (Second Author), Publishing Science, 2012, No. 4 (CSSCI)
21. The Power of the Communications Revolution—A Review of "A Pictorial History of Communications in China" (First Author), China Publishing, No. 14, 2010, CSSCI
22. A Cultural and Psychological Analysis of the Popularity of Adult Picture Books (First Author), Publishing Science, No. 6, 2009, CSSCI
23. An Exploration of the Multimedia Trend in the Development of Digital Newspapers (First Author), Journalist, 2009, No. 2, CSSCI
24. Newspaper Resource Integration as Seen from Southern Daily Press, Journal of Journalism, No. 4, 2007, CSSCI
25. The American newspaper industry is like an apple that's ripe but about to rot – A Q&A with Su Rongcai, author of A Dialogue with the President of the American Newspaper Industry, Journal of Journalism, Issue 3, 2006, CSSCI.
26. A Culturally Powerful Province Should First Be a Publishing Powerful Province—On the Development Strategy of Guangdong's Book Publishing Industry, Publishing and Distribution Research, 2005, No. 4, CSSCI.
27. Clear Market Positioning is the Key to Success—The Path of Southern Daily Press in Building a Media Book Brand, Editor's Friend, 2005, No. 2, CSSCI.
28. On the Work-Study Movement during the May Fourth Movement, Guizhou Literature and History Series, No. 1, 1996 (excerpted in Xinhua Digest, No. 5, 1996)
29. On the different perspectives of May Fourth intellectuals on New Villageism, Journal of Guizhou Normal University, No. 3, 1992 (Reprinted in Renmin University of China, Modern Chinese History, No. 11, 1992)
Major Awards
National Book Award (2003, Heroes of Guangdong's Fight Against SARS, co-authored)
China Book Award (2000, A Pictorial History of Chinese Journalism, co-authored)
The Five-One Project Award from the Publicity Department of the CPC Central Committee (1993, Complete Translation Series of Chinese Masterpieces Through the Ages, a collaborative project)
The First Guangdong Provincial Outstanding Publication Award (2007, Masters Talk About Art)
Guizhou Provincial Outstanding Book Award (1997, The Complete Translation of Wu Yue Chun Qiu)
First Prize in the First National Local History Compilation (1998, Weng'an County Annals, co-authored)
Contact
zhao1919@scut.edu.cn
