June 13, 2017
The Intellectual Salon of Chun-lin's View of Brand
Ingenuity as the inherent quality, and the intellectual creationbased on the user and the market, bring the internal and external driving force to the Chinese brand, which become the core of Chinese brand's spirit and mission. Professor Duan Chunlin of School of Journalism and Communication in SCUT, put forward the theme of the intellectual salon of Chunlin's View of Brandat the morning of June 9.
The Chun-lin's View of Brand salon with the theme that Ingenuity and intelligence make Chinese brand held in Guangdong Broadcasting TV station, where the South Convergence Media Research Institute public listing ceremony also launched. Party Secretary Liu Qijin of SCUT, director Zhang Hujian and deputy director Zeng Shaohua of Guangdong Broadcasting TV station, and other leaders of SJC have shown up.
Chun-lin' s View of Brand, as a high-end talk show focusing on brand communication of Yin Zhengzheng Studio of the Guangdong Broadcasting TV Station has received widely popularity in a short time, with high-quality original content, audio and video sharing production, matrix of the transmission mode. Professor Duan introduced the Chun-lin's View of Brand combined with the Big Data. The interview program upgraded from version 1.0 in 2016 to version 2.0 in 2017, developing from pair dialogue to three persons' interview, from simply audio to audio and video synchronization production, which have achieved a more significant success. Although the version 2.0 of the program launched only three months, it has attracted more than one billion of audiences , with many large enterprises brand leaders involved. The renovation of matrix has won a remarkable spread effect, with nearly one million of clicking hits on the new media platform.
Then, the South Convergence Media Research Institute established by Yin Zhengzheng studio and Guangdong NewMedia Club of SCUT officially unveiled. It was the first time to put forward the concept of Intellectual Convergence Media providing the industry and academy with an integrated exchange platform, committed to audio and video content development and program innovation and other aspects of research.
At the speech session, many honored guests have given a deep insight into the concept of Intellectual Creation from the point view of entrepreneur, including President Peng Wei of Carl Zeiss Optics in China,Chairman Huang Xiaoxi of Truecolor Stationery, Chairman Wang Jianchao of the Insigh Group, General Manager Ling Zibin of Ruifeng Audio, Vice President Han Wei of Vantage. All these guests represented their own experience in the field of intelligent manufacturing and brand innovation in detail. Salon links performed a live upgrading version of the Chun-lin's View of Brand. The general manager Zhao Shenghui of Guangzhou Zhang Guang 101, deputy manager Zhang Zhifang of Shang Commodities, board secretary Yang Weihua of Zhujiang piano, chairman Luo Simin of Thinking Design Institute, and the founder of Yi Zhi Hui, Zhao Hui Chau, as well as the director Hao Jun of Star Art Decoration Culture Communication Center, have intended the interview with Professor Duan and the hostess Chen Xiaolin of Guangdong News Broadcasting on the exciting theme of ingenuity, intellectual creation and brand.
After a thought-provoking mind-bender, the new book starting ceremony of Chun-lin’s View of Brand was held in hot pursuit . The book was assembled by 2016 with broadcast version of the program, which included a detailed record of the essence of the first 30 programs, added a rich brand case on the basis of the original expression.
At the end, the version 3.0 of Chun-lin's View of Brand program launched the starting ceremony, with a new member Guangdong Broadcasting TV news channel to the dissemination matrix. What's more, the program will also be further upgraded in the content and spreading, to create an Omnimedia platform of TV + radio + audio with a more high-quality original content, enhancing the influence, value, communication power of the program.
