With the words “Live”, “Famous Netizen” and “Papi Sauce” become more active in the media and business circles, we can not help but wonder how to operate the economy. And why Online Retailers Crowd-Funding are so popular? The vice president of “aFocus” gave the answer.

Accepting the invitation of Professor Han Hongxing, vice president Shi Yan gave a special lesson to the students of SCUT on November 7th afternoon at Room A4-405. Before the official start of the lecture, he asked the students to put forward the problem, breaking the previous model of “ lecture first, question afterward”. Students proposed questions actively about the daily reflection of the phenomenon of “ Famous Netizens”.

“They are media”, he explained, “ it is changing from communication to marketing”. He told the students how network economy is operating and how to adapt to market economy by presenting the case of “network spokesperson auditions of Midea in Jing Dong 618” and “Live Promotion of TCL”. At the same time, he also mentioned that along with the rapidly rising demand for KPI, the workers in advertising are more seriously requested, and advertisers pay more attention to the practical utility of advertising, such as the storing amount and consuming amount.

As a longtime media worker, president Shi Yan showed a true media circle to the students of School of Journalism and Communication.The audience listenined carefully to Mr. Shiyan sharing  his industry experience and keenly awareness. And then he explained the reason why crowd-funding are flouring so fast by mentioning the example of his crow-funding experience in charge of MEIZU. “The biggest role of crowd-funding is marketing. For businessmen , they can improve product reputation, explore the product market outlook, open a low cost, high efficiency of the sales channel by raising public release and pre-sale of goods through online platform. At the end of the lecture, Mr. Shiyan said to the students, the best thing to do is to keep up with the new changes, and allow yourself to become the most powerful people in this new wave.”                                             

Introduction of lecturer:

Shiyan, former China Computer Users magazine deputy editor of Saidi Group, Germany Vogel Media Group (Chinese)  e manufacturing” and “e medicine” magazine publisher, Tianji Media Group, Bit Network editor. He is vice president and editor in chief of aFocus and deputy secretary general of the Internet society network marketing. In his 16 years of media content construction and management experience.He is an expert with 7 years devoted for Internet products, business experience, and digital integrated marketing, business strategy consulting experience, digital marketing, e-commerce.