In order to explore the possibility of the integration of large data and subject as well as providing a good academic exchange platform for the majority of young scholars, our school hosted a youth academic salon themed “Integration of Big Data and Interdisciplinary Development” with New Media Lab and SCUT Department of Social Science in 13rd October. Eight outstanding young scholars from the industry and academia discussed the infinite possibility between big data and the integration of subjects from the point of view of computer, software, economy, management, law, news and marketing communication.
Professor Han Huang thought that big data has penetrated into the medical and health, public security, traffic control and other aspects. It’s necessary to provide intelligent information service in forms of software and building structural equation automatic generation system, letting the social science researchers reveal the rule, innovate ideas, and create wealth more quickly. Vice professor Yuhui Quan from School of Computer Science and Engineering introduced the new direction and results of computer vision research and two ways of computer vision, the retrieval paradigm and learning paradigm, along with three indispensable driving forces, namely, hardware , model and data. Industry representatives, deputy general manager of the Quartet media Yingchun Jin in the title of big data and brand communication proposed that Even in the era of big data, the brand is still necessary. Bottleneck period of brand communication has come in big data era, big data has gradually become a popular tool, brand communication should return to the traditional, social media, precision marketing companies should gradually move towards integration.
Young scholars from the field of humanities and social sciences gave their own opinions from their respective research fields and directions. Professor Zhiqiang Wang from School of Public Administration put forward the limitation of the management of hierarchy, emphasized the necessity of interdisciplinary research on emergency management, cross disciplinary platform architecture for emergency management and difficulties in interdisciplinary research by delivering the speech titled “Emergency Management in Large Data: A Possible Cross Disciplinary Cross Integration”. Vice professor Yindi Liu from our school said that the data news is based on the fact that the data source is checked and open, with facts, news stories, and data visualization as the core, driven by changes in the needs and status of the audience plus in the form of information presentation. In addition, she also advocated opening data and strengthening professional accomplishment in order to avoid the data news trap. Her thesis is “Big Data or Small Data? Be Alert to Misunderstanding of Data News”. Vice professor Helong Li from School of Economics and Trade made a detailed introduction of the application of big data in the financial industry from aspects of internet thinking, internet financial model, financial big data talent needs, analysis and mining by giving the speech “The Application of Big Data in the Financial Field”. He figured out data is the blood of finance, Internet banking should handle three core parts: payment methods, information processing and resource allocation. Doctor Qingyuan Zhang from our school emphasized the publicity of advertisement, which is the new value orientation of advertising -- to give up the role of self domination, admit the subjectivity of the pluralistic public and participate in the construction of community to explore the issue of public nature so as to make the concept of public change , advocate non suppression, lead non catering. Vice professor Xiaoli Wan from School of Law and Intellectual Property thought to use big data to find patent information and figured out the characteristics of patent information is extensive, collective, authoritative and normative. She also divided patent into three categories: high-quality patent, high-value patent and similar patent, and introduce three excavate method.
The person in charge of New Media Lab made summary that correlation analysis, predictive analysis and other kinds are recommended by means of “Internet plus” and “big data plus”, which is a revolution of data industry. Youth academic salon is hoped to be continued to let cross disciplinary exchanges collide a new academic spark and bring new thought to the scholars.
The event is also on the micro leader broadcast platform for the whole network synchronization attracting more than forty thousand audience until it ended.
(Image&Text Correspondent: Weiqiang Chen, Qingyu Hu, Jianpeng Jia Editor: Ying Xu, Yinxia Li)
