Han Hongxing

Han Hongxing, director, professor and master tutor of Brand Communication Department, School of Journalism and Communication, South China University of Technology. She gives lectures on Introduction to Brand Science, Brand Communication Topics and Case Studies, Brand Strategy and New Media Studies, and Brand Communication History. Research areas include brand communication practices, new media, advertising and cultural communication, communication history, and advertising history.

Study and work experience

Bachelor of Arts, Guizhou Normal University

Master of Linguistics, Guizhou University

Xiamen University, Doctor of Communication History

Visiting Scholar of Folklore Studies, Beijing Normal University (2000)

Visiting Scholar, School of Communication, Pennsylvania State University (2015).

Representative paper

A study of the origin of Chinese pictorial,

Summary of research on China's GEM issues,

The Native Mode: Innovation and Trends in U.S. Media Advertising,

Analysis of the development of crowdfunding publishing in the era of social media,

 Awards and honors

1. In 2011, Flags and Horns: An editorial of the Xinhua Daily of the Ruling Area won the second prize for the thesis of the 40th Anniversary of the HMC Memorial Symposium.

2. 2011 Advanced Individual Awarded for the Research Award of the Huagong Institute of Journalism and Communication

3. In 2010, “prominently disseminate ‘Dare to be the best in the world’ for the cultural image of Guangdong” won the third prize of the 2010 Excellent Paper of the Guangdong Social Science Academic Annual Conference.

4. The third Guangdong Province propaganda ideological front in 2009 to train 100 projects

5. Won the third prize for scientific research award from the China University of Technology Journalism and Communication in 2009;

6. Won the Outstanding Teaching Award of HUST School of Journalism and Communication in 2009

Contact information: Han1153@163.com