Li Xiaohua
Li Xiaohua, female, PhD, Professor, Doctoral Supervisor, Postdoctoral Supervisor, Deputy Director of the Hakka Culture Research Center and Director of the Department of Journalism and Communication at South China University of Technology, and Visiting Scholar at UCLA and UC Riverside; Expert reviewer and researcher for the National Social Science Fund of China, expert reviewer for the Ministry of Education's dissertations, expert reviewer for Guangdong Provincial Philosophy and Social Science Planning Projects, expert reviewer for Guangdong Provincial Philosophy and Social Science Achievement Awards, member of the CCTV All-Media Program Evaluation Expert Committee, expert committee member for the protection of intangible cultural heritage in Guangdong Province, member of the Second Council of the Ethnic Film and Television Committee of the China Higher Education Film and Television Association, member of the Council of the International Communication Committee of Chinese Culture of the China Association for Comparative Studies of Languages and Cultures, member of the Third Council of the Media Culture Committee of the China Higher Education Film and Television Association, and member of the Local Journalism History Research Committee of the China Journalism History Society. Her current research focuses on media culture and social development, international communication, intercultural communication, ethnic and regional culture, film and television communication, and media anthropology. She has published four monographs and three co-authored works, and over 60 papers in Chinese and English in core journals such as Modern Communication, Contemporary Communication, Journal of Journalism, Academic Research, Journal of Material Culture, and International Communication of Chinese Culture. She has also written several policy consultation reports. She has independently led more than ten research projects, including those funded by the National Social Science Fund of China, the Ministry of Education's Research Start-up Fund for Returned Overseas Scholars, the Ministry of Education's Humanities and Social Sciences Planning Project, the Guangdong Provincial Social Science Planning Project, the Guangzhou Municipal Social Science Planning Project, the Guangzhou Science and Technology Federation's Social Science Research Project, and the Fundamental Research Funds for the Central Universities. Her research areas include journalism, media, and language and culture. She has received university-level awards for social science achievements, outstanding research, and outstanding teaching.
Education and Work Experience
2018.08 - 2018.12, Visiting Scholar, Department of Anthropology, UCLA
2014.09 - Present, Professor, School of Journalism and Communication, South China University of Technology
2016.01 - 06, Research conducted by the Theory Department of Guangzhou Daily
2011.06 - 2012.06, Visiting Scholar, Center for Media and Cultural Studies, University of California, Riverside
2009.09 - 2014.08, Associate Professor, School of Journalism and Communication, South China University of Technology
2006.07-2009.08, Lecturer, School of Journalism and Communication, South China University of Technology
2003.09-2006.06, Sun Yat-sen University, PhD
2000.09-2003.06, Xiamen University, Master's Degree
Research Directions
Media Culture and Social Development, International Communication, Intercultural Communication, Ethnic and Regional Culture, Film and Television Communication, Media Anthropology
Courses Taught
Media Criticism, Media Anthropology, Open Journalism, Cultural Theory and Special Studies in Mass Media
Books
1. Returning to the “Field of Memory”: The Practice of Electronic Media, Daily Life and Social Change (1978-2010) – A Media Sociology Investigation Based on L City, South China University of Technology Press, 2023.
2. Studies in Mass Media Language, South China University of Technology Press, 2023.
Representative Articles
1.Li, X., Zhu, S., Wang, J., & Lu, Y. (2025). Materiality and media memory: The practical application and meaning construction of the tape recorder in China in 1980s. Journal of Material Culture,30(2), 191–211. doi:10.1177/13591835251334541
2.Wen, J., & Li, X. (2025). AI digital human responsiveness and consumer purchase intention: The mediating role of trust. Journal of Theoretical and Applied Electronic Commerce Research, 20(3), 246. doi:10.3390/jtaer200300246
3.Li, X., & Lu, Y. (2024). Documentary images and religious communication: The ritual transmission and functional imagination of Tua Pek Kong worship of Hakka people in Southeast Asia. International Communication of Chinese Culture. doi:10.1007/s40636-024-00302-1
4. Li Xiaohua, Zhu Shengjie. Revisiting the Fragrance of Books and Watching Movies on Paper: The Media Practice of Chinese Film Comic Strips [J]. China Publishing, 2024, (16): 38-43.
5. Li Xiaohua, Lun Xueqing. The Obscured Media: The Connection Between DVD Players and Daily Life—Text Consumption, Relational Production and Meaning Construction (1990-2010) [J]. Contemporary Communication, 2023, (03): 53-59.
6. Li Xiaohua, Zhou Jiaqi. Multimedia text construction and its function in children's science popularization books from the perspective of technology availability [J]. China Publishing, 2022, (16): 45-50.
7. Li Xiaohua. Review of "History of the Maritime Silk Road in the Ming Dynasty" [J]. Trends in Chinese History Research, 2022, (05): 91-92.
8. Li Xiaohua, Hua Kaichun. New Dimensions of the Dissemination of Traditional Chinese Culture in the Postmodern Context: An Analysis Based on Li Ziqi's Short Videos [J]. China Publishing, 2020, (22): 62-66.
9. Li Xiaohua, Qin Yalin. An Exploration of the Image Communication Value of Overseas Hakka Communities from the Perspective of Cultural Confidence [J]. International Communication, 2019, (03): 34-36.
10. Li Xiaohua, Qin Yalin. On the historical context and realistic logic of patriotism in mainstream films [J]. Modern Communication (Journal of Communication University of China), 2018, 40(07):95-99.
11. Li Xiaohua, Qin Yalin. Retrospect and Prospect: Major Issues in Contemporary Media Anthropology Research [J]. China Publishing, 2018, (02): 43-47.
12. Li Xiaohua, Zhu Linting. Reflections on the IP Film Craze from the Perspective of Cultural Industry [J]. China Publishing, 2016, (18): 28-31.
13. Li Xiaohua, Zhang Hui. Analysis of the characteristics and trends of data journalism practice in print media—taking Southern Metropolis Daily as an example [J]. Contemporary Communication, 2016, (02): 17-20+23.
14. Li Xiaohua, Zhang Fuwei. A Review and Reflection on the Popularity of Data Journalism [J]. China Publishing, 2016, (08): 36-38.
15. Li Xiaohua, Zhang Fuwei. A reporter's undercover investigation of the college entrance examination reflects on journalistic professionalism and professional legal ethics [J]. China Publishing, 2015, (20): 29-32.
16. Li Xiaohua, Zhang Fuwei. An Exploration of the “Showing Off” Phenomenon in Social Media: The Narcissistic Tendency of Modern People [J]. Journalism Review, 2015, (21): 50-53.
17. Li Xiaohua, Zhang Hui. An Exploration of the Formation and Dissemination of Media Hot Words [J]. Media, 2014, (10): 79-80.
18. Li Xiaohua, Yi Yang. An Empirical Analysis of the Communication Effect of Official WeChat Accounts of Print Media Based on User Survey [J]. China Publishing, 2014, (08): 43-46.
19. Li Xiaohua. Review of "A History of Hakka Culture" [J]. Trends in Chinese History Research, 2014, (04): 95-96.
20. Li Xiaohua. On the hierarchical definition and use of acronyms in mass media [J]. Language and Writing Application, 2014, (01): 68-75.
21. Li Xiaohua, Peng Xiaomei. Analysis of local newspaper media's strategies for reporting major local events—taking Guangzhou newspapers as an example [J]. China Publishing, 2013, (18): 41-44.
22. Li Xiaohua. Multidimensional perspectives and in-depth analysis: An analysis of papers from flagship American journals of communication studies [J]. China Publishing, 2013, (08): 56-60.
Contact
705me@163.com
