Li Xiaohua

Xiaohua Li is professor of communication in the School of Journalism and Communication. She is the deputy director of Center for Hakka Culture Study at South China University of Technology (SCUT) and a thesis reviewer for Ministry of Education of the People's Republic of China. Her teaching and research interests focus on Visual anthropology, media culture and criticism, new media culture, and intercultural communication. She has published two monographs , three co-authored books, and more than 50 papers in academic journals, including Modern Communication, Contemporary Communication, Journalism and Mass Communication Monthly, China Publishing Journal , Media, Trends of Recent Researches on the History of China, Oriental Culture, Academic Research, Journal of Southwest Minzu University, and Journal of Hunan Normal University.
EDUCATION
Ph.D. , Sun Yat-Sen University, 2006
M.A. , Xiamen University, 2003
ACADEMIC EXPERIENCE
The South China University of Technology
Professor, School of Journalism and Communication, 2009-Present
Associate Professor, School of Journalism and Communication, 2009-2014
Assistant Professor, School of Journalism and Communication, 2006 -2009
Visiting Scholar, The University of California, Los Angeles(UCLA), 2018
Visiting Scholar, The University of California, Riverside(UCR), 2011-2012
PROFESSIONAL SOCIETIES
Secretary- General, Professional Committee of Culture Association in Guangdong Province
Member of Council , Culture Association of Guangdong Province
Member of Council, National Visual Art Committee of Chinese Collegial Association For Visual Art
Member, History of Local Journalism and Communication Research Committee of Chinese Association for History of Journalism and Communication
SELECTED PUBLICATIONS
1. Xiaohua Li, Kaichun Hua. The New Dimension of Chinese Traditional Culture Communication in Postmodern Context - Analysis of Short Form Videos Based on Li Ziqi. China Publishing Journal, 2020(22): 62-66.
2. Xiaohua Li, Yalin Qin.. An Analysis of the Value of Video Communication of Overseas Hakka Group. International Communications, 2019(03): 34-36.
3. Xiaohua Li, Yalin Qin. On the Historical Context and Realistic Logic of Feelings about the Home and Countries in Theme Films. Modern Communication, 2018(07): 95-99.
4. Xiaohua Li, Yalin Qin. Video Presentation and Cultural Inheritance of the Hakka Group. Hakka Cultural Heritage Vision, 2018(04): 15-22.
5. Xiaohua Li, Yalin Qin. Retrospect and Prospect: the Main Issues of Contemporary Media Anthropology Research. China Publishing Journal, 2018(02): 43-47.
6. Xiaohua Li, Linting Zhu. Thinking on IP Film Boom from the Perspective of Cultural Industry. China Publishing Journal, 2016(18): 28-31.
7. Xiaohua Li, Hui Zhang. Analysis of the Characteristics and Trends of Data Journalism Practices in Print Media - Taking <Nanfang Metropolis Daily> as an example. Contemporary Communication, 2016(02): 17-20+23.
8. Xiaohua Li, Fuwei Zhang. Review and Thinking Based on the Data Journalism. China Publishing Journal, 2016(08): 36-38.
9. Xiaohua Li, Fuwei Zhang. Reflections on Journalistic Professionalism and Professional Jurisprudence and Ethics by Undercover Journalists in College Entrance Examination. China Publishing Journal, 2015(20): 29-32.
10. Xiaohua Li, Fuwei Zhang. Analysis on the Phenomenon of Sun Exposure in Social Media - the Narcissistic Tendency of Modern People. Journalism and Mass Communication Monthly, 2015(21): 50-53.
11. Xiaohua Li, Hui Zhang. An Analysis of the Formation and Communication Phenomenon of Media Buzzwords. Media, 2014(10): 79-80.
12. Xiaohua Li, Yang Yi. Empirical Analysis of the Communication Effect of Official WeChat of Print Media Based on User Survey. China Publishing Journal, 2014(08): 43-46.
13. Xiaohua Li. Review of <History of Hakka Culture>. Trends of Recent Researches on the History of China, 2014(04): 95-96.
14. Xiaohua Li. On the Classification, Definition and Use of letter Words in Mass Media. Applied Linguistics, 2014(01): 68-75.
15. Xiaohua Li, Xiaomei Peng. Strategy Analysis of Local Print Media Reporting Local Major Events: An Example of Guangzhou Regional Newspaper. China Publishing Journal, 2013(18): 41-44.
SELECTED FUNDED PROJECTS
1.2021, A Study of Consciousness of Ethnic Group and Chinese Cultural Identity in Southeast Asian Hakka Based on Video Documents , Funded by National Office for Philosophy and Social Science, Principal Investigator
2.2018, Research on Image Recording and Documentation of Endangered Hakka Folk Culture in Guangdong Based on Field Survey, Funded by Guangdong Planning Office of Philosophy and Social Science , Principal Investigator
3. 2014, Research on lexicalized communication of hot events and its public opinion guidance in the new media context, Funded by China Scholarship Council , Principal Investigator
4. 2013, Research on the relationship between coverage of hot events and the enhancement of Guangzhou's city image , Funded by Guangzhou Planning Office of Philosophy and Social Science, Principal Investigator
5. 2010, Research on the Construction of Guangzhou's Regional Cultural Image Based on Media Communication, Funded by Association of Social Science Societies of Guangzhou , Principal Investigator
E-mail: 705me@163.com