Zhou Yu
In recent years, he has taught courses such as “Basic Photography”, “Fundamentals of Videography”, “Audiovisual Program Production”, “Micro-Film Creation”, and “Mass Communication and Daily Life”. His main research areas are audiovisual communication, new media technology and culture, and health communication.
Education and Work Experience
September 1999 – June 2003, Bachelor of Science in Communication Engineering, School of Telecommunications Engineering, Wuhan University
September 2003 – June 2006, Master of Arts in Online Communication, School of Journalism and Communication, Wuhan University
September 2006 – June 2009, Doctoral degree in Broadcasting and Television, School of Journalism and Communication, Wuhan University
July 2009 – December 2011, Lecturer, Department of Broadcasting, School of Journalism and Communication, Wuhan University
January 2012 – August 2015, Lecturer, Department of Audiovisual Communication, School of Journalism and Communication, South China University of Technology
September 2015 – August 2023, Associate Professor, Department of Audiovisual Communication, School of Journalism and Communication, South China University of Technology
August 2018 – August 2019, Visiting scholar at Pennsylvania State University, USA
August 2023–Present, Professor, Department of Audiovisual Communication, School of Journalism and Communication, South China University of Technology
Part-time Jobs
Member of the Microfilm Professional Committee of the China Higher Education Film and Television Association
Member of the Audiovisual Communication Professional Committee of the China Journalism History Association
Member of the China Communication Association, Guangdong Province
Member of the Television Artists Association
Member of the Audiovisual Review Committee of the Publicity Department of the Guangdong Provincial Committee of the CPC
Expert of the Art Committee of Guangdong Southern New Media Company
Judge of the Guangdong Radio and Television Awards
Books
Production of New Media Audiovisual Content (co-authored), Peking University Press, November 2014.
Member of the editorial team for the Ministry of Education's Introduction to Radio, Television and Audiovisual Communication textbook, part of the Marxist Theory Research and Construction Project, 2024.
Representative Articles
1. A Preliminary Discussion on the Grammar of “Grassroots Video” Communication, Modern Communication, September 2012, pp. 107-110.
2. Analysis of the Development Trend of the Publishing Industry in the Big Data Era, China Publishing, July 2014, pp. 19-22.
3. On the Language Characteristics and Dissemination Attribution of MOOC Teaching, Modern Communication, July 2014, pp. 134-137.
4. The Evolution of Documentaries in the Context of Contemporary Electronic Media: Starting with MOOCs, Modern Communication, September 2015, pp. 118-121.
5. On the Contemporary Communication Characteristics of MOOCs, Guangdong Educational Equipment, September-October 2015, pp. 9-12.
6. The Prehistory and Inspiration of Micro-Film Production in Mainland China, Audiovisual World, Issue 1, 2016, pp. 59-61.
7.Content Curation: I am the Algorithm,The Broadcast Education Association 2019,Education & Industry: Mediating the Nexus, Las Vegas,2019.4
8.Understanding privacy concern in using social media: The extension of Marshall McLuhan, Association for Education in Journalism and Mass Communication 2019, Toronto, 2019.8
9. The Evolution and Governance of Rumors During the Epidemic, Contemporary Communication, May 2020, pp. 91-94.
10. New Media Communication Strategies in Public Health Emergencies: A Case Study Based on the COVID-19 Epidemic, Journal of Journalism Studies, 2021, No. 1, pp. 18-19.
11. Privacy matters: reexamining internet privacy concern among social media users in a cross-cultural setting, Atlantic Journal of Communication, 2022.7.12, 4/3 & Corresponding author, Q2.
12. The power of media: the indirect impact of media use on ethnic Tibetans' Chinese national identity, National Identities, 2022.8.1 (online), 4/1, Q3.
Awards
1. July 2013, the third prize for outstanding teaching by young teachers of South China University of Technology in the 2012-2013 academic year.
2. July 2014, the second prize in the Second Guangdong Provincial Higher Education Young Teachers' Teaching Competition (ranked first) and the title of Guangdong Provincial Employee Economic and Technological Innovation Expert.
3. July 2014, the paper "On the Contemporary Communication Characteristics of MOOCs" won the second prize in the 6th National College NOC Paper Selection Activity.
4. June 2016, the third prize (ranked first) in the first Excellent University Alliance Young Teachers' Teaching Ability Competition.
5. July 2016, the second prize in the Third Guangdong Provincial Higher Education Young Teachers' Teaching Competition (ranked second) and the title of Guangdong Provincial Employee Economic and Technological Innovation Expert.
6. December 2016, Excellent Experimental Course in the Guangdong Provincial Higher Education Institutions' "Young Teachers' Information-Based New Classroom" Program (English Course Program).
7. September 2017, the Outstanding Instructor Award in the Guangdong Division of the 9th National College Student Advertising Art Competition.
8. July 2020, "Basic Photography" was awarded the title of "Demonstration Course for Ideological and Political Education in Curriculum" at South China University of Technology.
9. August 2020, "Fundamentals of Photography" was awarded the title of First-Class Undergraduate Course at South China University of Technology.
10. October 2020, the Best Instructor Award at the 9th International College Student Micro-Film Festival 2020.
11. December 2020, "Fundamentals of Photography" was awarded the title of Guangdong Province's First-Class Undergraduate Course in 2020.
12. April 2021, the third prize in the Guangdong Division of the First National Higher Education Teachers' Teaching Innovation Competition and the Guangdong Provincial Higher Education Teachers' Teaching Innovation Competition.
13. May 2021, "Innovation and Practice of Audiovisual Communication Teaching Model for Outstanding Journalism and Communication Talents Based on a Grand View of Photography" won the South China University of Technology Teaching Achievement Award.
14.November 2022, the Best Instructor Award at the 2021 Guangdong-Hong Kong-Macao Greater Bay Area (Guangzhou) College Student Advertising Festival.
15. 2023.3, the "Demonstration Classroom" of the Guangdong Provincial 2022 Curriculum Ideological and Political Reform Demonstration Project.
16. April 2023, "Basic Photography" was selected as a second batch of national first-class undergraduate courses (offline first-class undergraduate courses).
17. July 2023, the Teaching Excellence Award (Undergraduate) of the Teaching Honors System of South China University of Technology in 2022.
Contact
jczhouyu@scut.edu.cn
